A data profile of the people who buy, follow and care about Sex and the City in Italy — modelled from more than twelve digital signal sources. Sex and the City has an estimated audience of 4,364,252 people in Italy.
The average Sex and the City fan in Italy is 38.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include And just like that..., Love & Sex, Sarah Jessica Parker, with strongest over-indexing on And just like that... (32.69× the country average).
Demographically, the Sex and the City audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sex and the City fan in Italy is more female, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for And just like that....
The key figures that characterise the Sex and the City profile in Italy.
74.8% are female, 25.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 38.5 |
| Estimated audience size | 4,364,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Sex and the City audience comes from Italy.
| Country | Share |
|---|---|
| India | 36.4% |
| United States | 23.5% |
| Germany | 6.9% |
Where the Sex and the City audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.41× | |
| 02 | Lazio | ~900K | 1.36× | |
| 03 | Emilia-Romagna | ~500K | 1.29× | |
| 04 | Tuscany | ~400K | 1.24× | |
| 05 | Campania | ~700K | 1.16× | |
| 06 | Piedmont | ~400K | 1.16× | |
| 07 | Veneto | ~500K | 1.14× | |
| 08 | Liguria | ~200K | 1.10× | |
| 09 | Puglia | ~400K | 1.05× | |
| 10 | Sicilia | ~500K | 1.04× | |
| 11 | Friuli-Venezia Giulia | ~100K | 1.03× | |
| 12 | Marche | ~100K | 0.99× | |
| 13 | Umbria | ~80K | 0.92× | |
| 14 | Abruzzo | ~100K | 0.90× | |
| 15 | Trentino-Alto Adige/Südtirol | ~90K | 0.90× | |
| 16 | Sardinia | ~100K | 0.88× | |
| 17 | Calabria | ~100K | 0.85× | |
| 18 | Basilicata | ~30K | 0.68× | |
| 19 | Molise | ~10K | 0.60× | |
| 20 | Aosta Valley | ~8K | 0.58× |
The strongest cross-interests of the Sex and the City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | And just like that... | Movies & TV | 32.69× | ||
| 02 | Introspection | Health | 24.77× | ||
| 03 | Sarah Jessica Parker | Movies & TV | 18.43× | ||
| 04 | Sex and the City (film) | Movies & TV | 12.68× | ||
| 05 | Love & Sex | Kids & Family | 9.55× | ||
| 06 | Hope | Politics & Society | 8.21× | ||
| 07 | Pamela Anderson | Movies & TV | 7.86× | ||
| 08 | Karaoke | Music & Radio | 6.10× | ||
| 09 | Barbara d'Urso | Music & Radio | 4.08× | ||
| 10 | Quotation | Business & Career | 3.09× | ||
| 11 | Sanremo Music Festival | Music & Radio | 3.02× | ||
| 12 | TEZENIS | Fashion & Accessoires | 2.88× | ||
| 13 | Baggage | Fashion & Accessoires | 2.63× | ||
| 14 | Skirt | Fashion & Accessoires | 2.38× | ||
| 15 | Primark | Shopping | 2.27× | ||
| 16 | Men's clothing | Fashion & Accessoires | 2.07× | ||
| 17 | Harry Potter | Movies & TV | 1.90× | ||
| 18 | Woman | Kids & Family | 1.72× | ||
| 19 | Message in a Bottle (film) | Movies & TV | 1.68× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.60× | |
| Creativity | OPEN | 1.41× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Risk Appetite | THRILL | 0.83× |
Sex and the City has an estimated audience of 4,364,252 people in Italy, concentrated in Lombardy and Lazio.
74.8% of Sex and the City fans are female, 25.2% are male, with an average age of 38.5 years.
Sex and the City fans show strongest brand affinity for And just like that... (32.69×), Love & Sex (9.55×), and Sarah Jessica Parker (18.43×) over the country average.
Sex and the City fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sex and the City itself, the audience over-indexes on Love & Sex (9.55×), Sarah Jessica Parker (18.43×), Hope (8.21×), and Introspection (24.77×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sex and the City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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