Olivia Rodrigo Audience in United States

Olivia Rodrigo logo

Olivia Rodrigo has an estimated audience of 9,124,923 people in United States. 58.2% are female, 41.8% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Grinch, Vocal harmony, Goop, Historic site, Combat sport.

The average Olivia Rodrigo fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (9.16× the country average). Demographically, the Olivia Rodrigo audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Olivia Rodrigo fans

Demographic split for Olivia Rodrigo audience in United States
MetricValue
Female58.2%
Male41.8%
Average age36.6
Estimated audience size9,124,923

Audience persona

The typical Olivia Rodrigo fan in United States is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Olivia Rodrigo in United States
RegionReachAffinity
California1,593,0061.59×
Texas852,0601.09×
New York605,3441.19×
Florida586,8280.95×
Illinois347,7771.14×
Pennsylvania343,9771.12×
New Jersey283,0391.22×
Ohio269,5580.96×
North Carolina257,4190.94×
Georgia254,7990.91×
Arizona248,6221.33×
Washington243,2761.33×
Michigan231,5690.97×
Virginia224,0871.01×
Massachusetts217,0451.21×
Tennessee164,6430.9×
Indiana162,2310.97×
Colorado157,6621.1×
Maryland151,6960.97×
Missouri151,0271.03×
Wisconsin129,4150.94×
Minnesota124,0340.95×
Kentucky123,3761.08×
Oregon122,5001.17×
Oklahoma118,6951.17×
Utah113,3561.39×
Alabama110,0910.86×
South Carolina107,1720.78×
Connecticut99,1161.08×
Louisiana95,1890.81×
Nevada95,1751.08×
Kansas78,5291.09×
Iowa71,1910.95×
Arkansas62,2000.83×
Mississippi49,8350.66×
New Mexico45,4500.99×
Idaho43,9140.96×
Nebraska43,5430.95×
Hawaii42,1571.07×
West Virginia37,3080.88×
New Hampshire35,3160.98×
Rhode Island28,9991×
Maine28,2350.86×
Washington, District of Columbia28,1671.03×
Delaware19,7280.78×
Montana19,0510.75×
South Dakota17,0580.81×
Alaska16,7030.86×
North Dakota14,5820.78×
Vermont13,5270.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olivia Rodrigo audience
BrandAffinityCategory
Grinch9.16×Movies & TV
Vocal harmony9.42×Music & Radio
Goop10.41×Internet & Social Media
Historic site5.8×Arts & Culture
Combat sport2.03×Sports
Elsword19.92×Games
Product design2.31×Business & Career
Governor of Michigan8.5×Politics & Society
Wok7.42×Food & Beverages
La Jolla9.56×Travel & Leisure
Mathcore7.8×Music & Radio
Grace Slick8.21×Music & Radio
No Escape (1994 film)10.11×Movies & TV
Google Home5.71×Technology & Electronics
Fairy godmother6.53×Literature
Hibachi6.76×Food & Beverages
TV Fanatic8.75×Movies & TV
Harlow9.42×Travel & Leisure
Hipster7.57×Politics & Society
Guitarist (magazine)8.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olivia Rodrigo audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
TraditionCONSERVATISM1.28
ExtroversionTHRILL1.26
Community OrientationOPEN1.16
Pet OwnershipJOY1.16
Early Adopter MentalityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Olivia Rodrigo
CountryShare
United States30.5%
United Kingdom11.3%
Brazil4.7%

See Olivia Rodrigo audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Olivia Rodrigo have in United States?

Olivia Rodrigo has an estimated audience of 9,124,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Olivia Rodrigo fans?

58.2% of Olivia Rodrigo fans are female, 41.8% are male, with an average age of 36.6 years.

Which brands do Olivia Rodrigo fans like most?

Olivia Rodrigo fans show strongest brand affinity for Grinch (9.16×), Vocal harmony (9.42×), and Goop (10.41×) over the country average.

Where do Olivia Rodrigo fans live in United States?

Olivia Rodrigo fans in United States are most concentrated in California (reach 1,593,006), Texas (reach 852,060), and New York (reach 605,344). These three regions account for the largest share of the active audience.

What other brands do Olivia Rodrigo fans also like?

Beyond Olivia Rodrigo itself, the audience over-indexes on Vocal harmony (9.42×), Goop (10.41×), Historic site (5.8×), and Combat sport (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olivia Rodrigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.