Rascasse Audience Intelligence

Olivia Rodrigo Audience in United States

A data profile of the people who buy, follow and care about Olivia Rodrigo in United States — modelled from more than twelve digital signal sources. Olivia Rodrigo has an estimated audience of 12,569,935 people in United States.

#27among Actor Actress or TV Star in United States#110among Person in United States#192in Movies & TV

The average Olivia Rodrigo fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, International education, Josh Brolin, with strongest over-indexing on Superman (1.86× the country average).

Demographically, the Olivia Rodrigo audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olivia Rodrigo fan in United States is more female, around 31.9 years old, with strong Tradition tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olivia Rodrigo profile in United States.

Audience size
12.6M
in United States
Gender
68.3%♀
31.7% male
Age
31.9
average years
Country rank
#2841
Person in United States
Fig. 01

Search interest · 12-month trend

+206%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olivia Rodrigo fans

68.3% are female, 31.7% are male, average age 31.9.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Olivia Rodrigo audience in United States
MetricValue
Female68.3%
Male31.7%
Average age31.9
Estimated audience size12,569,935
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Olivia Rodrigo audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Olivia Rodrigo audience comes from United States.

Worldwide audience distribution share by country for Olivia Rodrigo
CountryShare
United States35.9%
United Kingdom8.1%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olivia Rodrigo audience in United States is strongest.

Fig. 05

Top regions by affinity

Olivia Rodrigo fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.47×
02Utah~100K1.34×
03Washington~200K1.25×
04Massachusetts~200K1.24×
05Arizona~200K1.21×
06Connecticut~100K1.21×
07New Jersey~300K1.20×
08Illinois~300K1.16×
09New York~500K1.15×
10Oregon~100K1.12×
11Pennsylvania~300K1.10×
12Rhode Island~30K1.08×
13Oklahoma~100K1.07×
14Texas~800K1.06×
15Kentucky~100K1.06×
16Nevada~90K1.06×
17Hawaii~40K1.05×
18Washington, District of Columbia~30K1.05×
19Colorado~100K1.04×
20Kansas~70K1.04×
21Virginia~200K1.02×
22New Hampshire~30K1.02×
23Missouri~100K1.00×
24New Mexico~40K1.00×
25Idaho~40K1.00×
26Wisconsin~100K0.99×
27Ohio~300K0.98×
28Maryland~100K0.98×
29Nebraska~40K0.98×
30Indiana~100K0.97×
31Michigan~200K0.96×
32Minnesota~100K0.96×
33Vermont~10K0.96×
34North Carolina~200K0.94×
35Iowa~70K0.94×
36Florida~500K0.93×
37Maine~30K0.92×
38Tennessee~200K0.90×
39West Virginia~40K0.90×
40Georgia~200K0.88×
41Alaska~20K0.87×
42Delaware~20K0.86×
43North Dakota~10K0.86×
44South Dakota~20K0.85×
45Alabama~100K0.82×
46Arkansas~60K0.82×
47Montana~20K0.82×
48South Carolina~100K0.79×
49Louisiana~90K0.79×
50Mississippi~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Olivia Rodrigo, United States
0.68×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olivia Rodrigo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olivia Rodrigo audience
#·InterestCategoryAffinity×
01HariboFood & Beverages11.08×
02International educationBusiness & Career9.82×
03Josh BrolinMovies & TV6.89×
04Guardians of the Galaxy (film)Movies & TV5.47×
05ZootopiaMovies & TV5.25×
06Disneyland ParisTravel & Leisure4.53×
07Nick Jr.Movies & TV4.47×
08MonstersMovies & TV4.42×
09Folk musicMusic & Radio3.53×
10Anne HathawayMovies & TV3.09×
11ConfectioneryFood & Beverages2.17×
12CandyFood & Beverages2.06×
13Musical filmMovies & TV2.03×
14SupermanMovies & TV1.86×
15Taylor SwiftMusic & Radio1.81×
16ComicsLiterature1.78×
17Fiction booksLiterature1.70×
18Mobile gameGames1.65×
19Harry PotterMovies & TV1.58×
20Science fiction moviesMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olivia Rodrigo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olivia Rodrigo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.88×
Community OrientationOPEN1.49×
Pet OwnershipJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olivia Rodrigo audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Need for SecurityCONSERVATISM0.87×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olivia Rodrigo have in United States?

Olivia Rodrigo has an estimated audience of 12,569,935 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Olivia Rodrigo fans?

68.3% of Olivia Rodrigo fans are female, 31.7% are male, with an average age of 31.9 years.

03

Which brands do Olivia Rodrigo fans like most?

Olivia Rodrigo fans show strongest brand affinity for Superman (1.86×), International education (9.82×), and Josh Brolin (6.89×) over the country average.

04

Where do Olivia Rodrigo fans live in United States?

Olivia Rodrigo fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Olivia Rodrigo fans also like?

Beyond Olivia Rodrigo itself, the audience over-indexes on International education (9.82×), Josh Brolin (6.89×), Guardians of the Galaxy (film) (5.47×), and Folk music (3.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Olivia Rodrigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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