Olivia Rodrigo has an estimated audience of 4.8M people in United Kingdom.
The average Olivia Rodrigo fan in United Kingdom is 36.2 years old, more female, and lives primarily in South East.
By number of fans, Olivia Rodrigo ranks #9 among the 3452 objects in Actor Actress or TV Star in United Kingdom — 1.7× the group median.
Its fans are 6.2 years younger than the group average of 42.4.
Women make up 69.8% of the fan base, 8.2 percentage points more than the group average.
Compared with the other 3451 objects in Actor Actress or TV Star, Olivia Rodrigo fans stand out for their interest in Bella Thorne, Zootopia and Shrek.
Interest is seasonal: May, June and July account for 38% of the year's searches, January is the quietest month.
Most fans live in South East, West Midlands, East of England.
Top affinities include Bella Thorne, Zootopia, Shrek, with strongest over-indexing on Bella Thorne (8.7× the country average).
Demographically, the Olivia Rodrigo audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Tradition, Pet Ownership.
The typical Olivia Rodrigo fan in United Kingdom is more female, around 36.2 years old, with strong Tradition tendencies and a notable affinity for Bella Thorne.
69.8% are female, 30.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 36.2 |
| Estimated audience size | 4.8M |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 30% | |
| 25-34 | 21% | |
| 35-44 | 18% | |
| 45-54 | 15% | |
| 55+ | 16% |
of the worldwide Olivia Rodrigo audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 8.4% |
| Canada | 4.6% |
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.24× | |
| 02 | West Midlands | ~500K | 1.21× | |
| 03 | East of England | ~500K | 1.11× | |
| 04 | South East | ~700K | 1.06× | |
| 05 | Wales | ~200K | 1.04× | |
| 06 | North East | ~200K | 1.04× | |
| 07 | Northern Ireland | ~100K | 1.04× | |
| 08 | South West | ~400K | 1.01× | |
| 09 | Scotland | ~400K | 0.92× | |
| 10 | East Midlands | ~300K | 0.77× | |
| 11 | North West | ~300K | 0.55× |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bella Thorne | Movies & TV | 8.70× | ||
| 02 | Zootopia | Movies & TV | 6.59× | ||
| 03 | Shrek | Movies & TV | 5.90× | ||
| 04 | La La Land (film) | Movies & TV | 5.63× | ||
| 05 | Monsters | Movies & TV | 5.06× | ||
| 06 | Nickelodeon | Kids & Family | 2.63× | ||
| 07 | Britney Spears | Music & Radio | 2.25× | ||
| 08 | Anne Hathaway | Movies & TV | 2.23× | ||
| 09 | Zendaya | Movies & TV | 2.14× | ||
| 10 | Peppa Pig | Kids & Family | 2.02× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.97× | ||
| 12 | Ariana Grande | Music & Radio | 1.90× | ||
| 13 | Taylor Swift | Music & Radio | 1.83× | ||
| 14 | Comics | Literature | 1.79× | ||
| 15 | Mobile game | Games | 1.77× | ||
| 16 | Harry Potter | Movies & TV | 1.73× | ||
| 17 | Fiction books | Literature | 1.62× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 19 | Primark | Shopping | 1.59× | ||
| 20 | Musical theatre | Movies & TV | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.50× | |
| Pet Ownership | JOY | 1.30× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.88× |
Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/olivia-rodrigo-10003142” · Methodology