A data profile of the people who buy, follow and care about Olivia Rodrigo in United Kingdom — modelled from more than twelve digital signal sources. Olivia Rodrigo has an estimated audience of 2,849,763 people in United Kingdom.
The average Olivia Rodrigo fan in United Kingdom is 35.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Harry Potter, Do it yourself (DIY), Zootopia, with strongest over-indexing on Harry Potter (1.73× the country average).
Demographically, the Olivia Rodrigo audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Tradition, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Olivia Rodrigo fan in United Kingdom is more female, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Olivia Rodrigo profile in United Kingdom.
69.8% are female, 30.2% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 35.5 |
| Estimated audience size | 2,849,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Olivia Rodrigo audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.9% |
| United Kingdom | 8.1% |
| Brazil | 4.5% |
Where the Olivia Rodrigo audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.24× | |
| 02 | West Midlands | ~100K | 1.21× | |
| 03 | East of England | ~300K | 1.11× | |
| 04 | Wales | ~200K | 1.09× | |
| 05 | Northern Ireland | ~100K | 1.09× | |
| 06 | South East | ~400K | 1.06× | |
| 07 | North East | ~100K | 1.04× | |
| 08 | South West | ~200K | 1.01× | |
| 09 | Scotland | ~200K | 0.97× | |
| 10 | England | ~2M | 0.85× | |
| 11 | East Midlands | ~200K | 0.77× | |
| 12 | North West | ~200K | 0.55× |
The strongest cross-interests of the Olivia Rodrigo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bella Thorne | Movies & TV | 8.70× | ||
| 02 | Zootopia | Movies & TV | 6.59× | ||
| 03 | Shrek | Movies & TV | 5.90× | ||
| 04 | La La Land (film) | Movies & TV | 5.63× | ||
| 05 | Monsters | Movies & TV | 5.06× | ||
| 06 | Boy band | Music & Radio | 4.57× | ||
| 07 | Britney Spears | Music & Radio | 2.25× | ||
| 08 | Broadway theatre | Travel & Leisure | 1.84× | ||
| 09 | Taylor Swift | Music & Radio | 1.83× | ||
| 10 | Comics | Literature | 1.79× | ||
| 11 | Mobile game | Games | 1.77× | ||
| 12 | Harry Potter | Movies & TV | 1.73× | ||
| 13 | Superman | Movies & TV | 1.70× | ||
| 14 | Batman | Movies & TV | 1.68× | ||
| 15 | Fiction books | Literature | 1.62× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 17 | Primark | Shopping | 1.59× | ||
| 18 | Musical theatre | Movies & TV | 1.59× | ||
| 19 | Cineworld | Movies & TV | 1.58× | ||
| 20 | Snapchat | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.50× | |
| Pet Ownership | JOY | 1.30× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.88× |
Olivia Rodrigo has an estimated audience of 2,849,763 people in United Kingdom, concentrated in England and South East.
69.8% of Olivia Rodrigo fans are female, 30.2% are male, with an average age of 35.5 years.
Olivia Rodrigo fans show strongest brand affinity for Harry Potter (1.73×), Do it yourself (DIY) (1.6×), and Zootopia (6.59×) over the country average.
Olivia Rodrigo fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Olivia Rodrigo itself, the audience over-indexes on Do it yourself (DIY) (1.6×), Zootopia (6.59×), Superman (1.7×), and Primark (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Olivia Rodrigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.