Olivia Rodrigo Audience in Germany
Olivia Rodrigo has an estimated audience of 995,551 people in Germany. 54.0% are female, 46.0% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Combat sport, Progressive rock, Gunzenhausen, Personalised Gifts.
The average Olivia Rodrigo fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Combat sport, Progressive rock, with strongest over-indexing on Home Office (1.69× the country average). Demographically, the Olivia Rodrigo audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Olivia Rodrigo fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 35.4 |
| Estimated audience size | 995,551 |
Audience persona
The typical Olivia Rodrigo fan in Germany is balanced, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,858 | 1.14× |
| Bayern | 174,945 | 1.09× |
| Baden-Württemberg | 138,079 | 1.02× |
| Hessen | 95,757 | 1.26× |
| Niedersachsen | 89,703 | 0.93× |
| Berlin | 61,344 | 1.38× |
| Rheinland-Pfalz | 48,639 | 0.98× |
| Sachsen | 42,520 | 0.87× |
| Schleswig-Holstein | 37,370 | 1.05× |
| Hamburg | 29,817 | 1.33× |
| Brandenburg | 29,319 | 0.95× |
| Thüringen | 19,163 | 0.76× |
| Sachsen-Anhalt | 18,254 | 0.71× |
| Mecklenburg-Vorpommern | 14,664 | 0.77× |
| Saarland | 9,586 | 0.78× |
| Bremen | 8,510 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.69× | Business & Career |
| Combat sport | 1.8× | Sports |
| Progressive rock | 1.85× | Music & Radio |
| Gunzenhausen | 10.42× | Travel & Leisure |
| Personalised Gifts | 1.74× | Home & Garden |
| Loincloth | 2.62× | Fashion & Accessoires |
| Time (magazine) | 1.5× | News |
| The Nice Guys | 3.85× | Movies & TV |
| Figure painting (hobby) | 2.69× | Arts & Culture |
| Bank account | 1.84× | Business & Career |
| Mustard seed | 5.87× | Food & Beverages |
| Liberace | 3.31× | Music & Radio |
| Goon | 3.18× | Movies & TV |
| Mülheim | 1.81× | Travel & Leisure |
| Fantasy Earth: Zero | 3.09× | Games |
| Mohamed Salah | 1.73× | Sports |
| Japanese domestic market | 2.11× | Politics & Society |
| Buddy – The Buddy Holly Story | 2.14× | Music & Radio |
| Cachorro | 1.54× | Pets & Animals |
| Information sensitivity | 2.3× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.27 |
| Creativity | OPEN | 1.13 |
| Sustainability | BALANCE | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
| Social Media Usage | JOY | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 11.3% |
| Brazil | 4.7% |
See Olivia Rodrigo audiences in other countries
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Frequently asked questions
How many fans does Olivia Rodrigo have in Germany?
Olivia Rodrigo has an estimated audience of 995,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Olivia Rodrigo fans?
54.0% of Olivia Rodrigo fans are female, 46.0% are male, with an average age of 35.4 years.
Which brands do Olivia Rodrigo fans like most?
Olivia Rodrigo fans show strongest brand affinity for Home Office (1.69×), Combat sport (1.8×), and Progressive rock (1.85×) over the country average.
Where do Olivia Rodrigo fans live in Germany?
Olivia Rodrigo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,858), Bayern (reach 174,945), and Baden-Württemberg (reach 138,079). These three regions account for the largest share of the active audience.
What other brands do Olivia Rodrigo fans also like?
Beyond Olivia Rodrigo itself, the audience over-indexes on Combat sport (1.8×), Progressive rock (1.85×), Gunzenhausen (10.42×), and Personalised Gifts (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olivia Rodrigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.