Rascasse Audience Intelligence

Olivia Rodrigo Audience in United States

Olivia Rodrigo has an estimated audience of 12.6M people in United States.

#27among Actor Actress or TV Star in United States
#96among people in United States#192in Movies & TV

The average Olivia Rodrigo fan in United States is 32.7 years old, more female, and lives primarily in California.

By number of fans, Olivia Rodrigo ranks #27 among the 6621 objects in Actor Actress or TV Star in United States — 1.2× the group median.

Its fans are 7.4 years younger than the group average of 40.1.

Women make up 68.3% of the fan base, 12.2 percentage points more than the group average.

Compared with the other 6620 objects in Actor Actress or TV Star, Olivia Rodrigo fans stand out for their interest in Haribo, International education and Josh Brolin.

Most fans live in California, Texas, New York.

Top affinities include Haribo, International education, Josh Brolin, with strongest over-indexing on Haribo (11.08× the country average).

Demographically, the Olivia Rodrigo audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Tradition, Community Orientation.

The typical Olivia Rodrigo fan in United States is more female, around 32.7 years old, with strong Tradition tendencies and a notable affinity for Haribo.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.6M
in United States
Gender
68.3%♀
31.7% male
Age
32.7
average years
Country rank
#2792
among all objects in United States
Fig. 01

Search interest · 12-month trend

+206%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Olivia Rodrigo fans

68.3% are female, 31.7% are male, average age 32.7.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Olivia Rodrigo audience in United States
MetricValue
Female68.3%
Male31.7%
Average age32.7
Estimated audience size12.6M
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Olivia Rodrigo audience in United States
Age bracketShare%
16-2441%
25-3421%
35-4415%
45-5412%
55+10%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Olivia Rodrigo audience comes from United States.

Worldwide audience distribution share by country for Olivia Rodrigo
CountryShare
United States36.5%
United Kingdom8.3%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Olivia Rodrigo fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.47×
02Utah~200K1.34×
03Washington~400K1.25×
04Massachusetts~300K1.24×
05Arizona~300K1.21×
06Connecticut~200K1.21×
07New Jersey~400K1.20×
08Illinois~600K1.16×
09New York~900K1.15×
10Oregon~200K1.12×
11Pennsylvania~500K1.10×
12Rhode Island~40K1.08×
13Oklahoma~200K1.07×
14Texas~900K1.06×
15Kentucky~200K1.06×
16Nevada~100K1.06×
17Hawaii~60K1.05×
18Washington, District of Columbia~30K1.05×
19Colorado~200K1.04×
20Kansas~100K1.04×
21Virginia~300K1.02×
22New Hampshire~50K1.02×
23Missouri~200K1.00×
24New Mexico~80K1.00×
25Idaho~70K1.00×
26Wisconsin~200K0.99×
27Ohio~400K0.98×
28Maryland~200K0.98×
29Nebraska~70K0.98×
30Indiana~200K0.97×
31Michigan~400K0.96×
32Minnesota~200K0.96×
33Vermont~20K0.96×
34North Carolina~400K0.94×
35Iowa~100K0.94×
36Florida~800K0.93×
37Maine~50K0.92×
38Tennessee~200K0.90×
39West Virginia~60K0.90×
40Georgia~400K0.88×
41Alaska~20K0.87×
42Delaware~30K0.86×
43North Dakota~30K0.86×
44South Dakota~30K0.85×
45Alabama~200K0.82×
46Arkansas~90K0.82×
47Montana~30K0.82×
48South Carolina~200K0.79×
49Louisiana~100K0.79×
50Mississippi~80K0.68×
Fig. 06

Affinity by region

Affinity by region — Olivia Rodrigo, United States
0.68×1.00×1.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Olivia Rodrigo audience vs. the country average
#·InterestCategoryAffinity×
01HariboFood & Beverages11.08×
02International educationBusiness & Career9.82×
03Josh BrolinMovies & TV6.89×
04Guardians of the Galaxy (film)Movies & TV5.47×
05ZootopiaMovies & TV5.25×
06Disneyland ParisTravel & Leisure4.53×
07Nick Jr.Movies & TV4.47×
08MonstersMovies & TV4.42×
09Folk musicMusic & Radio3.53×
10Anne HathawayMovies & TV3.09×
11ConfectioneryFood & Beverages2.17×
12CandyFood & Beverages2.06×
13Musical filmMovies & TV2.03×
14SupermanMovies & TV1.86×
15Taylor SwiftMusic & Radio1.81×
16ComicsLiterature1.78×
17Fiction booksLiterature1.70×
18Mobile gameGames1.65×
19Harry PotterMovies & TV1.58×
20Science fiction moviesMovies & TV1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Olivia Rodrigo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Olivia Rodrigo audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.88×
Community OrientationOPEN1.49×
Pet OwnershipJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Olivia Rodrigo audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Need for SecurityCONSERVATISM0.87×
TravellingTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

See Olivia Rodrigo audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Olivia Rodrigo over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/olivia-rodrigo-10003142” · Methodology