A data profile of the people who buy, follow and care about Disneyland Paris in Spain — modelled from more than twelve digital signal sources. Disneyland Paris has an estimated audience of 2,240,374 people in Spain.
The average Disneyland Paris fan in Spain is 39.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Disneyland, Food, McDonald's, with strongest over-indexing on Disneyland (4.86× the country average).
Demographically, the Disneyland Paris audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Disneyland Paris fan in Spain is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Disneyland.
The key figures that characterise the Disneyland Paris profile in Spain.
68.3% are female, 31.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 39.9 |
| Estimated audience size | 2,240,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 29% | |
| 50+ | 13% |
of the worldwide Disneyland Paris audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| France | 13.7% |
| Japan | 13.1% |
Where the Disneyland Paris audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.30× | |
| 02 | Andalusia | ~500K | 1.25× | |
| 03 | Canary Islands | ~100K | 1.24× | |
| 04 | Balearic Islands | ~80K | 1.20× | |
| 05 | Comunidad Valenciana | ~300K | 1.19× | |
| 06 | Region of Murcia | ~80K | 1.10× | |
| 07 | Basque Autonomous Country | ~90K | 1.02× | |
| 08 | Community of Madrid | ~400K | 1.01× | |
| 09 | Aragon | ~60K | 0.99× | |
| 10 | Castilla-La Mancha | ~90K | 0.98× | |
| 11 | Cantabria | ~30K | 0.90× | |
| 12 | Navarre | ~20K | 0.84× | |
| 13 | Extremadura | ~40K | 0.82× | |
| 14 | La Rioja | ~10K | 0.82× | |
| 15 | Castile and León | ~80K | 0.80× | |
| 16 | Galicia | ~80K | 0.79× | |
| 17 | Principality of Asturias | ~40K | 0.79× |
The strongest cross-interests of the Disneyland Paris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disneyland Resort | Travel & Leisure | 5.99× | ||
| 02 | Disneyland | Travel & Leisure | 4.86× | ||
| 03 | Orange | Technology & Electronics | 3.12× | ||
| 04 | Vodafone | Technology & Electronics | 2.84× | ||
| 05 | Toyota | Cars & Mobility | 2.80× | ||
| 06 | McDonald's | Food & Beverages | 2.79× | ||
| 07 | Burger King | Food & Beverages | 2.20× | ||
| 08 | Beer | Food & Beverages | 2.03× | ||
| 09 | La Caixa | Business & Career | 1.94× | ||
| 10 | Aldi | Shopping | 1.87× | ||
| 11 | Lidl | Shopping | 1.83× | ||
| 12 | El Mundo Deportivo (newspaper) | News | 1.77× | ||
| 13 | Carrefour | Shopping | 1.74× | ||
| 14 | Current events | Arts & Culture | 1.69× | ||
| 15 | La Liga | Sports | 1.62× | ||
| 16 | Internet & Social Media | 1.62× | |||
| 17 | Food | Food & Beverages | 1.57× | ||
| 18 | La Vanguardia | News | 1.57× | ||
| 19 | El Confidencial | News | 1.56× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.31× | |
| Tradition | CONSERVATISM | 1.22× | |
| Social Media Usage | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.60× | |
| Design Affinity | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.75× |
Disneyland Paris has an estimated audience of 2,240,374 people in Spain, concentrated in Andalusia and Catalonia.
68.3% of Disneyland Paris fans are female, 31.7% are male, with an average age of 39.9 years.
Disneyland Paris fans show strongest brand affinity for Disneyland (4.86×), Food (1.57×), and McDonald's (2.79×) over the country average.
Disneyland Paris fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Disneyland Paris itself, the audience over-indexes on Food (1.57×), McDonald's (2.79×), Orange (3.12×), and La Liga (1.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Disneyland Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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