Rascasse Audience Intelligence

Tampa, Florida Audience in United States

A data profile of the people who buy, follow and care about Tampa, Florida in United States — modelled from more than twelve digital signal sources. Tampa, Florida has an estimated audience of 18,871,145 people in United States.

#23among City in United States#91among POI in United States#154in Travel & Leisure

The average Tampa, Florida fan in United States is 42.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Obsessed (2009 film), Pinterest, United Parcel Service, with strongest over-indexing on Obsessed (2009 film) (3.86× the country average).

Demographically, the Tampa, Florida audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tampa, Florida fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tampa, Florida profile in United States.

Audience size
18.9M
in United States
Gender
54.2%♀
45.8% male
Age
42.0
average years
Country rank
#1769
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tampa, Florida fans

54.2% are female, 45.8% are male, average age 42.0.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Tampa, Florida audience in United States
MetricValue
Female54.2%
Male45.8%
Average age42.0
Estimated audience size18,871,145
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Tampa, Florida audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

72.3%

of the worldwide Tampa, Florida audience comes from United States.

Worldwide audience distribution share by country for Tampa, Florida
CountryShare
United States72.3%
United Kingdom3.0%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tampa, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Tampa, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~8.5M6.52×
02Georgia~1M1.64×
03Alabama~300K1.33×
04South Carolina~300K1.21×
05Washington, District of Columbia~70K1.19×
06Virginia~500K1.18×
07Massachusetts~400K1.17×
08Tennessee~400K1.15×
09Mississippi~200K1.12×
10New York~1M1.09×
11North Carolina~600K1.09×
12New Jersey~500K1.07×
13Ohio~600K1.06×
14Connecticut~200K1.06×
15Illinois~700K1.05×
16Maine~70K1.05×
17Maryland~300K1.02×
18Kentucky~200K1.02×
19Pennsylvania~600K1.01×
20New Hampshire~70K1.00×
21Rhode Island~60K1.00×
22Louisiana~200K0.99×
23Vermont~30K0.97×
24Indiana~300K0.96×
25Michigan~500K0.92×
26Iowa~100K0.90×
27Delaware~50K0.90×
28Colorado~300K0.88×
29Minnesota~200K0.88×
30Arkansas~100K0.87×
31West Virginia~80K0.86×
32Wisconsin~200K0.85×
33Missouri~300K0.84×
34Kansas~100K0.84×
35North Dakota~30K0.84×
36Texas~1.5M0.82×
37Nebraska~80K0.80×
38South Dakota~30K0.77×
39Washington~300K0.75×
40Alaska~30K0.74×
41Utah~100K0.73×
42Montana~40K0.72×
43Oklahoma~100K0.71×
44Idaho~60K0.66×
45Nevada~100K0.64×
46Arizona~200K0.62×
47New Mexico~60K0.62×
48Oregon~100K0.61×
49California~1M0.57×
50Hawaii~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Tampa, Florida, United States
0.56×1.00×6.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tampa, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tampa, Florida audience
#·InterestCategoryAffinity×
01Daytona International SpeedwaySports5.25×
02Obsessed (2009 film)Movies & TV3.86×
03Outback SteakhouseFood & Beverages2.84×
04Weather forecastingHome & Garden2.67×
05Real propertyHome & Garden2.40×
06United Parcel ServiceBusiness & Career2.32×
07Solar energyHome & Garden2.31×
08Microwave ovenHome & Garden2.27×
09FedExBusiness & Career2.20×
10Vehicle insuranceCars & Mobility2.15×
11InnovationBusiness & Career1.97×
12Burger KingFood & Beverages1.74×
13Home AppliancesHome & Garden1.73×
14Walt Disney WorldTravel & Leisure1.72×
15Theme parksTravel & Leisure1.71×
16Planet FitnessSports1.64×
17T-MobileTechnology & Electronics1.63×
18Mortgage loansBusiness & Career1.63×
19PinterestInternet & Social Media1.54×
20BarbecueFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tampa, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tampa, Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Family OrientationCONSERVATISM1.40×
IndulgenceJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tampa, Florida audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
SustainabilityBALANCE0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tampa, Florida have in United States?

Tampa, Florida has an estimated audience of 18,871,145 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Tampa, Florida fans?

54.2% of Tampa, Florida fans are female, 45.8% are male, with an average age of 42.0 years.

03

Which brands do Tampa, Florida fans like most?

Tampa, Florida fans show strongest brand affinity for Obsessed (2009 film) (3.86×), Pinterest (1.54×), and United Parcel Service (2.32×) over the country average.

04

Where do Tampa, Florida fans live in United States?

Tampa, Florida fans in United States are most concentrated in Florida (reach ~8.5M), Texas (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Tampa, Florida fans also like?

Beyond Tampa, Florida itself, the audience over-indexes on Pinterest (1.54×), United Parcel Service (2.32×), Real property (2.4×), and Daytona International Speedway (5.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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