Tampa, Florida Audience in United States

Tampa, Florida has an estimated audience of 18,871,145 people in United States. 54.2% are female, 45.8% are male, average age 42.0. Top regions: Florida, Texas, New York. Top brand affinities: Planet Fitness, Diaper bag, MSN, Hobby Lobby, Outback Steakhouse.

The average Tampa, Florida fan in United States is 42.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Planet Fitness, Diaper bag, MSN, with strongest over-indexing on Planet Fitness (2.81× the country average). Demographically, the Tampa, Florida audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Tampa, Florida fans

Demographic split for Tampa, Florida audience in United States
MetricValue
Female54.2%
Male45.8%
Average age42.0
Estimated audience size18,871,145

Audience persona

The typical Tampa, Florida fan in United States is balanced, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Tampa, Florida in United States
RegionReachAffinity
Florida9,289,8057.27×
Texas1,355,2450.84×
New York1,276,6741.21×
California1,204,6980.58×
Georgia991,0601.7×
Illinois691,8861.1×
Pennsylvania677,2121.07×
North Carolina632,5541.11×
Ohio579,8591×
Virginia554,5711.21×
New Jersey544,3231.13×
Massachusetts462,0621.24×
Michigan453,1630.92×
Tennessee406,0601.07×
Maryland345,9411.07×
South Carolina322,0731.13×
Indiana313,0740.91×
Washington299,3500.79×
Alabama285,7411.08×
Colorado274,8410.92×
Wisconsin250,1930.88×
Missouri245,8200.81×
Arizona238,3590.62×
Minnesota235,5230.87×
Louisiana225,1110.93×
Kentucky219,7600.93×
Connecticut206,0161.09×
Oregon129,9400.6×
Oklahoma129,4800.62×
Mississippi123,8110.8×
Iowa119,8260.77×
Kansas114,5190.77×
Nevada111,8590.61×
Arkansas107,6910.69×
Utah106,4150.63×
New Hampshire71,4320.96×
Washington, District of Columbia70,5461.24×
Maine69,0601.02×
West Virginia65,0800.74×
Nebraska61,9630.65×
Rhode Island61,1021.02×
New Mexico50,1370.53×
Idaho49,4960.52×
Delaware45,6370.88×
Hawaii40,2980.5×
Montana33,1970.63×
Vermont30,2970.91×
North Dakota26,9400.69×
South Dakota24,6090.56×
Alaska23,5440.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tampa, Florida audience
BrandAffinityCategory
Planet Fitness2.81×Sports
Diaper bag4.19×Kids & Family
MSN2.21×News
Hobby Lobby2.15×Home & Garden
Outback Steakhouse3.7×Food & Beverages
Staples (Canada)2.51×Business & Career
Happiness1.53×Health
Real property2.55×Home & Garden
Aldi1.83×Shopping
Take-out2.13×Food & Beverages
southwest airlines2.39×Travel & Leisure
Daytona International Speedway5.2×Sports
Florida1.6×Travel & Leisure
Livemusic2.22×Music & Radio
Golf Channel2.48×Sports
Universal Studios4.62×Movies & TV
Bars1.55×Travel & Leisure
Spas1.58×Beauty & Wellness
Ponytail4.52×Fashion & Accessoires
Taco Bell1.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tampa, Florida audience
TraitClusterScore
ExtroversionTHRILL1.4
Price SensitivityPREMIUM1.21
IndulgenceJOY1.16
PatriotismCONSERVATISM1.16
Community OrientationOPEN1.15
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Tampa, Florida
CountryShare
United States72.3%
United Kingdom3.0%
Canada3.0%

See Tampa, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Tampa, Florida have in United States?

Tampa, Florida has an estimated audience of 18,871,145 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Tampa, Florida fans?

54.2% of Tampa, Florida fans are female, 45.8% are male, with an average age of 42.0 years.

Which brands do Tampa, Florida fans like most?

Tampa, Florida fans show strongest brand affinity for Planet Fitness (2.81×), Diaper bag (4.19×), and MSN (2.21×) over the country average.

Where do Tampa, Florida fans live in United States?

Tampa, Florida fans in United States are most concentrated in Florida (reach 9,289,805), Texas (reach 1,355,245), and New York (reach 1,276,674). These three regions account for the largest share of the active audience.

What other brands do Tampa, Florida fans also like?

Beyond Tampa, Florida itself, the audience over-indexes on Diaper bag (4.19×), MSN (2.21×), Hobby Lobby (2.15×), and Outback Steakhouse (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tampa, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.