Central Florida Audience in United States

Central Florida has an estimated audience of 7,825,156 people in United States. 57.6% are female, 42.4% are male, average age 43.5. Top regions: Florida, New York, Texas. Top brand affinities: MSN, Kennedy Space Center, Planet Fitness, FC Bayern Munich, southwest airlines.

The average Central Florida fan in United States is 43.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include MSN, Kennedy Space Center, Planet Fitness, with strongest over-indexing on MSN (3.01× the country average). Demographically, the Central Florida audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Central Florida fans

Demographic split for Central Florida audience in United States
MetricValue
Female57.6%
Male42.4%
Average age43.5
Estimated audience size7,825,156

Audience persona

The typical Central Florida fan in United States is more female, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Central Florida in United States
RegionReachAffinity
Florida5,868,86814.45×
New York416,0270.95×
Texas403,7480.6×
California401,4560.47×
Georgia354,3871.47×
North Carolina212,6170.9×
Pennsylvania201,5570.76×
Ohio184,4660.77×
Illinois178,8420.69×
Virginia173,6430.91×
Alabama168,8211.54×
New Jersey156,5500.79×
Tennessee155,9580.99×
Michigan152,1230.74×
South Carolina135,4871.15×
Massachusetts125,6810.82×
Indiana103,1320.72×
Maryland101,9790.76×
Louisiana98,9250.98×
Kentucky85,2230.87×
Missouri79,3330.63×
Washington78,8360.5×
Arizona77,0230.48×
Colorado75,8250.61×
Mississippi75,7201.17×
Connecticut71,4270.91×
Wisconsin63,7680.54×
Minnesota55,5250.5×
Arkansas52,8540.82×
Oklahoma49,6750.57×
Nevada44,9070.59×
Iowa41,9490.65×
Oregon40,8070.45×
Kansas36,5280.59×
Utah31,0480.44×
West Virginia30,6170.84×
Rhode Island24,3600.98×
Maine23,3310.83×
Nebraska23,1590.59×
New Hampshire21,5480.7×
Delaware21,3610.99×
Washington, District of Columbia20,6740.88×
Idaho17,6710.45×
Hawaii17,4430.52×
New Mexico17,4070.44×
Alaska10,1850.61×
Vermont7,9870.58×
Montana7,7680.36×
South Dakota7,6680.42×
North Dakota7,4660.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Central Florida audience
BrandAffinityCategory
MSN3.01×News
Kennedy Space Center11.69×Cars & Mobility
Planet Fitness2.41×Sports
FC Bayern Munich4.17×Sports
southwest airlines3.09×Travel & Leisure
Hobby Lobby2.18×Home & Garden
Diaper bag3.67×Kids & Family
Walt Disney World2.41×Travel & Leisure
Staples (Canada)2.79×Business & Career
Aldi2.01×Shopping
Daytona International Speedway6.01×Sports
Happiness1.5×Health
Great Clips2.76×Beauty & Wellness
Jack Black5.34×Movies & TV
Florida1.6×Travel & Leisure
Livemusic2.28×Music & Radio
Taco Bell1.73×Food & Beverages
FIFA World Cup1.67×Sports
Weather1.9×Home & Garden
Dentistry2.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Central Florida audience
TraitClusterScore
Price SensitivityPREMIUM1.39
PatriotismCONSERVATISM1.34
TravellingTHRILL1.3
ExtroversionTHRILL1.28
Need for SecurityCONSERVATISM1.27
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Central Florida
CountryShare
United States87.4%
United Kingdom3.3%
Canada2.9%

See Central Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Central Florida have in United States?

Central Florida has an estimated audience of 7,825,156 people in United States, concentrated in Florida and New York.

What is the gender split and age of Central Florida fans?

57.6% of Central Florida fans are female, 42.4% are male, with an average age of 43.5 years.

Which brands do Central Florida fans like most?

Central Florida fans show strongest brand affinity for MSN (3.01×), Kennedy Space Center (11.69×), and Planet Fitness (2.41×) over the country average.

Where do Central Florida fans live in United States?

Central Florida fans in United States are most concentrated in Florida (reach 5,868,868), New York (reach 416,027), and Texas (reach 403,748). These three regions account for the largest share of the active audience.

What other brands do Central Florida fans also like?

Beyond Central Florida itself, the audience over-indexes on Kennedy Space Center (11.69×), Planet Fitness (2.41×), FC Bayern Munich (4.17×), and southwest airlines (3.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Central Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.