Rascasse Audience Intelligence

Central Florida Audience in United States

A data profile of the people who buy, follow and care about Central Florida in United States — modelled from more than twelve digital signal sources. Central Florida has an estimated audience of 7,825,156 people in United States.

#285among POI in United States#386in Travel & Leisure

The average Central Florida fan in United States is 43.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Daytona International Speedway, Walt Disney World, Burger King, with strongest over-indexing on Daytona International Speedway (6.62× the country average).

Demographically, the Central Florida audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Central Florida fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Daytona International Speedway.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Central Florida profile in United States.

Audience size
7.8M
in United States
Gender
57.6%♀
42.4% male
Age
43.5
average years
Country rank
#4530
POI in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Central Florida fans

57.6% are female, 42.4% are male, average age 43.5.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Central Florida audience in United States
MetricValue
Female57.6%
Male42.4%
Average age43.5
Estimated audience size7,825,156
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Central Florida audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Central Florida audience comes from United States.

Worldwide audience distribution share by country for Central Florida
CountryShare
United States87.4%
United Kingdom3.3%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Central Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Central Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~6M14.97×
02Alabama~200K1.45×
03Georgia~300K1.38×
04South Carolina~100K1.09×
05Mississippi~70K1.09×
06Rhode Island~20K1.00×
07Delaware~20K0.97×
08Tennessee~100K0.95×
09Louisiana~100K0.94×
10Connecticut~70K0.93×
11Nebraska~40K0.92×
12West Virginia~30K0.92×
13Maine~30K0.92×
14Washington, District of Columbia~20K0.92×
15Montana~20K0.92×
16Alaska~20K0.92×
17Vermont~10K0.91×
18North Dakota~10K0.90×
19New York~400K0.89×
20North Carolina~200K0.89×
21Kentucky~90K0.88×
22New Hampshire~30K0.88×
23South Dakota~20K0.88×
24Virginia~200K0.86×
25Arkansas~60K0.86×
26New Mexico~30K0.82×
27Hawaii~30K0.82×
28New Jersey~200K0.80×
29Massachusetts~100K0.80×
30Idaho~30K0.80×
31Indiana~100K0.79×
32Iowa~50K0.79×
33Ohio~200K0.78×
34Maryland~100K0.78×
35Kansas~50K0.78×
36Pennsylvania~200K0.77×
37Michigan~200K0.76×
38Oklahoma~60K0.73×
39Nevada~60K0.73×
40Missouri~90K0.72×
41Utah~50K0.70×
42Illinois~200K0.69×
43Wisconsin~80K0.68×
44Colorado~80K0.67×
45Oregon~60K0.66×
46Minnesota~70K0.64×
47Arizona~100K0.60×
48Washington~90K0.60×
49Texas~400K0.59×
50California~400K0.46×
Fig. 06

Affinity by region

Affinity by region — Central Florida, United States
0.46×1.00×14.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Central Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Central Florida audience
#·InterestCategoryAffinity×
01Daytona International SpeedwaySports6.62×
02Anne HathawayMovies & TV3.44×
03Walt Disney WorldTravel & Leisure2.45×
04Solar energyHome & Garden2.29×
05FedExBusiness & Career2.27×
06Dunkin' DonutsFood & Beverages2.19×
07Real propertyHome & Garden2.15×
08United Parcel ServiceBusiness & Career2.04×
09Theme parksTravel & Leisure1.89×
10Burger KingFood & Beverages1.87×
11Mortgage loansBusiness & Career1.70×
12FloridaTravel & Leisure1.65×
13WeatherHome & Garden1.65×
14T-MobileTechnology & Electronics1.64×
15MSNNews1.60×
16IKEAHome & Garden1.57×
17Pizza HutFood & Beverages1.55×
18BarbecueFood & Beverages1.54×
19Planet FitnessSports1.54×
20SubwayFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Central Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Central Florida audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Career OrientationPOWER1.58×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Central Florida audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.76×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Central Florida have in United States?

Central Florida has an estimated audience of 7,825,156 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Central Florida fans?

57.6% of Central Florida fans are female, 42.4% are male, with an average age of 43.5 years.

03

Which brands do Central Florida fans like most?

Central Florida fans show strongest brand affinity for Daytona International Speedway (6.62×), Walt Disney World (2.45×), and Burger King (1.87×) over the country average.

04

Where do Central Florida fans live in United States?

Central Florida fans in United States are most concentrated in Florida (reach ~6M), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Central Florida fans also like?

Beyond Central Florida itself, the audience over-indexes on Walt Disney World (2.45×), Burger King (1.87×), Florida (1.65×), and Anne Hathaway (3.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Central Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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