Orlando, Florida Audience in United States

Orlando, Florida has an estimated audience of 25,958,620 people in United States. 64.0% are female, 36.0% are male, average age 38.1. Top regions: Florida, Texas, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Orlando, Florida fan in United States is 38.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Orlando, Florida audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Orlando, Florida fans

Demographic split for Orlando, Florida audience in United States
MetricValue
Female64.0%
Male36.0%
Average age38.1
Estimated audience size25,958,620

Audience persona

The typical Orlando, Florida fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Orlando, Florida in United States
RegionReachAffinity
Florida11,199,6946.37×
Texas2,469,3101.11×
California1,831,7960.64×
New York1,750,4931.21×
Georgia1,311,2561.64×
Illinois865,4941×
Pennsylvania832,6150.95×
North Carolina813,7551.04×
New Jersey784,7861.19×
Virginia738,8571.17×
Ohio718,4920.9×
Michigan624,4500.92×
Massachusetts572,1691.12×
Tennessee516,6030.99×
South Carolina485,5621.24×
Washington431,3620.83×
Maryland423,8620.95×
Indiana409,3180.86×
Missouri392,5020.94×
Louisiana383,9761.15×
Alabama375,8181.04×
Colorado329,4700.81×
Minnesota316,8310.85×
Utah310,7741.34×
Wisconsin303,5290.78×
Arizona299,4370.56×
Kentucky268,7950.83×
Connecticut259,7621×
New Mexico223,7311.72×
Oklahoma208,7510.72×
Oregon171,8490.58×
Nevada161,4880.64×
Mississippi160,6770.75×
Iowa158,6100.74×
Arkansas156,8480.73×
Kansas144,4740.71×
Nebraska91,0900.7×
New Hampshire84,0950.82×
Washington, District of Columbia83,1661.07×
Rhode Island78,6320.95×
Maine77,4030.83×
West Virginia77,3330.64×
Idaho67,8630.52×
Hawaii61,4360.55×
Delaware53,4820.75×
Vermont48,9611.07×
South Dakota40,8920.68×
North Dakota40,6920.76×
Montana35,3470.49×
Alaska30,8690.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orlando, Florida audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage27.19×Cars & Mobility
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V18.13×Cars & Mobility
Houston Astros5.32×Sports
Outback Steakhouse4.37×Food & Beverages
Pre-school playgroup19.56×Kids & Family
Hobby Lobby2.24×Home & Garden
Jeep Grand Cherokee5.31×Cars & Mobility
Aldi1.88×Shopping
southwest airlines2.58×Travel & Leisure
Payment card8.17×Fashion & Accessoires
Taco Bell1.91×Food & Beverages
Livemusic2.45×Music & Radio
FIFA World Cup1.84×Sports
Best Buy1.71×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orlando, Florida audience
TraitClusterScore
ExtroversionTHRILL1.46
LGBTQ+ IdentityOPEN1.25
Family OrientationCONSERVATISM1.25
IndulgenceJOY1.23
Price SensitivityPREMIUM1.21
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Orlando, Florida
CountryShare
United States56.8%
Brazil5.9%
United Kingdom5.1%

See Orlando, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Orlando, Florida have in United States?

Orlando, Florida has an estimated audience of 25,958,620 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Orlando, Florida fans?

64.0% of Orlando, Florida fans are female, 36.0% are male, with an average age of 38.1 years.

Which brands do Orlando, Florida fans like most?

Orlando, Florida fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Orlando, Florida fans live in United States?

Orlando, Florida fans in United States are most concentrated in Florida (reach 11,199,694), Texas (reach 2,469,310), and California (reach 1,831,796). These three regions account for the largest share of the active audience.

What other brands do Orlando, Florida fans also like?

Beyond Orlando, Florida itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (27.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orlando, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.