Rascasse Audience Intelligence

Orlando, Florida Audience in United States

A data profile of the people who buy, follow and care about Orlando, Florida in United States — modelled from more than twelve digital signal sources. Orlando, Florida has an estimated audience of 25,958,620 people in United States.

#14among City in United States#60among POI in United States#103in Travel & Leisure

The average Orlando, Florida fan in United States is 38.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Walt Disney World, Outback Steakhouse, Masters Tournament, with strongest over-indexing on Walt Disney World (2.11× the country average).

Demographically, the Orlando, Florida audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orlando, Florida fan in United States is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Walt Disney World.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orlando, Florida profile in United States.

Audience size
26M
in United States
Gender
64.0%♀
36.0% male
Age
38.1
average years
Country rank
#1156
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orlando, Florida fans

64.0% are female, 36.0% are male, average age 38.1.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Orlando, Florida audience in United States
MetricValue
Female64.0%
Male36.0%
Average age38.1
Estimated audience size25,958,620
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Orlando, Florida audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

56.8%

of the worldwide Orlando, Florida audience comes from United States.

Worldwide audience distribution share by country for Orlando, Florida
CountryShare
United States56.8%
Brazil5.9%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orlando, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Orlando, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~10M5.75×
02New Mexico~200K1.62×
03Georgia~1.5M1.61×
04South Carolina~500K1.32×
05Mississippi~300K1.32×
06Louisiana~400K1.23×
07Utah~300K1.23×
08Virginia~700K1.12×
09Tennessee~600K1.10×
10New Jersey~700K1.09×
11New York~1.5M1.08×
12Vermont~50K1.06×
13Texas~2.5M1.05×
14North Carolina~800K1.04×
15Alabama~400K1.04×
16Massachusetts~500K1.03×
17Washington, District of Columbia~80K1.03×
18Missouri~400K1.00×
19Kentucky~300K0.99×
20Arkansas~200K0.99×
21Illinois~800K0.98×
22Ohio~800K0.97×
23Indiana~500K0.97×
24Connecticut~300K0.96×
25Rhode Island~80K0.95×
26Pennsylvania~800K0.94×
27Maryland~400K0.94×
28Michigan~600K0.93×
29North Dakota~50K0.92×
30Maine~80K0.90×
31Iowa~200K0.87×
32New Hampshire~90K0.86×
33Kansas~200K0.85×
34Nebraska~100K0.85×
35South Dakota~50K0.85×
36Minnesota~300K0.84×
37Delaware~60K0.84×
38Wisconsin~300K0.82×
39Oklahoma~200K0.79×
40West Virginia~90K0.78×
41Colorado~300K0.77×
42Washington~400K0.76×
43Alaska~40K0.73×
44Nevada~200K0.67×
45Idaho~90K0.67×
46Montana~50K0.65×
47California~1.5M0.60×
48Arizona~300K0.59×
49Oregon~200K0.59×
50Hawaii~60K0.58×
Fig. 06

Affinity by region

Affinity by region — Orlando, Florida, United States
0.58×1.00×5.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orlando, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orlando, Florida audience
#·InterestCategoryAffinity×
01Universal Studios FloridaTravel & Leisure4.93×
02Ryder CupSports3.42×
03Outback SteakhouseFood & Beverages3.29×
04Anne HathawayMovies & TV3.09×
05Masters TournamentSports2.71×
06Weather forecastingHome & Garden2.49×
07Walt Disney WorldTravel & Leisure2.11×
08Solar energyHome & Garden2.11×
09FedExBusiness & Career2.10×
10Panda ExpressFood & Beverages1.90×
11Vehicle insuranceCars & Mobility1.90×
12Theme parksTravel & Leisure1.70×
13LodgingTravel & Leisure1.68×
14InnovationBusiness & Career1.67×
15TicketmasterTravel & Leisure1.63×
16Real propertyHome & Garden1.57×
17United Parcel ServiceBusiness & Career1.56×
18Italian cuisineFood & Beverages1.54×
19Mortgage loansBusiness & Career1.53×
20Pizza HutFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orlando, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orlando, Florida audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
Career OrientationPOWER1.32×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orlando, Florida audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.82×
DIY MentalityTHRILL0.83×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orlando, Florida have in United States?

Orlando, Florida has an estimated audience of 25,958,620 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Orlando, Florida fans?

64.0% of Orlando, Florida fans are female, 36.0% are male, with an average age of 38.1 years.

03

Which brands do Orlando, Florida fans like most?

Orlando, Florida fans show strongest brand affinity for Walt Disney World (2.11×), Outback Steakhouse (3.29×), and Masters Tournament (2.71×) over the country average.

04

Where do Orlando, Florida fans live in United States?

Orlando, Florida fans in United States are most concentrated in Florida (reach ~10M), Texas (reach ~2.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Orlando, Florida fans also like?

Beyond Orlando, Florida itself, the audience over-indexes on Outback Steakhouse (3.29×), Masters Tournament (2.71×), Panda Express (1.9×), and FedEx (2.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Orlando, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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