A data profile of the people who buy, follow and care about Maxi Zoo in Denmark — modelled from more than twelve digital signal sources. Maxi Zoo has an estimated audience of 1,181,201 people in Denmark.
Maxi Zoo has an estimated audience of 1,181,201 people in Denmark. 66.7% are female, 33.3% are male, average age 41.2. Top brand affinities: Cat food, Pet store, Pet food, Do it yourself (DIY), Siberian Husky.
Top brand affinities include Cat food, Pet store, Pet food, with strongest over-indexing on Cat food (6.29× the country average).
Demographically, the Maxi Zoo audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Maxi Zoo fan in Denmark is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cat food.
The key figures that characterise the Maxi Zoo profile in Denmark.
66.7% are female, 33.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 41.2 |
| Estimated audience size | 1,181,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Maxi Zoo audience comes from Denmark.
| Country | Share |
|---|---|
| France | 50.3% |
| Poland | 15.2% |
| Denmark | 15.0% |
The strongest cross-interests of the Maxi Zoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cat food | Pets & Animals | 6.29× | ||
| 02 | Dog grooming | Pets & Animals | 5.83× | ||
| 03 | Pet store | Pets & Animals | 5.32× | ||
| 04 | Australian Shepherd | Pets & Animals | 4.14× | ||
| 05 | Siberian Husky | Pets & Animals | 3.91× | ||
| 06 | Border Collie | Pets & Animals | 3.87× | ||
| 07 | Beagle | Pets & Animals | 3.86× | ||
| 08 | Rottweiler | Pets & Animals | 3.77× | ||
| 09 | Shih Tzu | Pets & Animals | 3.63× | ||
| 10 | Pet food | Pets & Animals | 3.51× | ||
| 11 | Animal rights | Politics & Society | 3.40× | ||
| 12 | Yorkshire Terrier | Pets & Animals | 3.36× | ||
| 13 | Dachshund | Pets & Animals | 3.21× | ||
| 14 | Bulldog | Pets & Animals | 3.14× | ||
| 15 | Washing machine | Home & Garden | 3.10× | ||
| 16 | Labrador Retriever | Pets & Animals | 2.87× | ||
| 17 | Golden Retriever | Pets & Animals | 2.81× | ||
| 18 | Uniqlo | Shopping | 2.43× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 20 | Dogs | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.11× | |
| Community Orientation | OPEN | 1.31× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Maxi Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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