A data profile of the people who buy, follow and care about Pinterest in Belgium — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 5,824,283 people in Belgium.
The average Pinterest fan in Belgium is 40.4 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Stranger Things, Handmade Crafts, LinkedIn, with strongest over-indexing on Stranger Things (1.88× the country average).
Demographically, the Pinterest audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Pinterest fan in Belgium is more female, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Pinterest profile in Belgium.
64.5% are female, 35.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 40.4 |
| Estimated audience size | 5,824,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Pinterest audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
Where the Pinterest audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~700K | 1.42× | |
| 02 | East Flanders | ~800K | 1.35× | |
| 03 | Limburg | ~400K | 1.32× | |
| 04 | Flemish Brabant | ~600K | 1.21× | |
| 05 | Antwerp | ~700K | 1.17× | |
| 06 | Hainaut | ~500K | 0.84× | |
| 07 | Liege | ~400K | 0.78× | |
| 08 | Brussels | ~300K | 0.78× | |
| 09 | Province of Namur | ~200K | 0.74× | |
| 10 | Walloon Brabant | ~100K | 0.72× | |
| 11 | Luxembourg | ~100K | 0.68× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hogeschool van Amsterdam | Business & Career | 4.91× | ||
| 02 | Booba | Music & Radio | 3.08× | ||
| 03 | Bonaire | Travel & Leisure | 2.92× | ||
| 04 | Het Parool | News | 2.35× | ||
| 05 | Beau Monde | News | 2.17× | ||
| 06 | Dimension stone | Home & Garden | 2.13× | ||
| 07 | Stranger Things | Movies & TV | 1.88× | ||
| 08 | Yeezy | Fashion & Accessoires | 1.86× | ||
| 09 | Handmade Crafts | Kids & Family | 1.84× | ||
| 10 | DIY Projects | Home & Garden | 1.80× | ||
| 11 | De Gelderlander | News | 1.79× | ||
| 12 | Bonprix | Shopping | 1.77× | ||
| 13 | Paint roller | Home & Garden | 1.73× | ||
| 14 | Internet & Social Media | 1.71× | |||
| 15 | Eindhovens Dagblad | News | 1.69× | ||
| 16 | GIMS | Music & Radio | 1.67× | ||
| 17 | Stains | Home & Garden | 1.62× | ||
| 18 | Clairvoyance | Politics & Society | 1.55× | ||
| 19 | Skateboarding trick | Sports | 1.53× | ||
| 20 | My Jewellery | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.99× | |
| Design Affinity | PREMIUM | 0.75× | |
| Social Media Usage | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Pet Ownership | JOY | 0.71× | |
| Social Media Usage | JOY | 0.74× |
Pinterest has an estimated audience of 5,824,283 people in Belgium, concentrated in East Flanders and Antwerp.
64.5% of Pinterest fans are female, 35.5% are male, with an average age of 40.4 years.
Pinterest fans show strongest brand affinity for Stranger Things (1.88×), Handmade Crafts (1.84×), and LinkedIn (1.71×) over the country average.
Pinterest fans in Belgium are most concentrated in East Flanders (reach ~800K), Antwerp (reach ~700K), and West Flanders (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Handmade Crafts (1.84×), LinkedIn (1.71×), Booba (3.08×), and Stains (1.62×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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