A data profile of the people who buy, follow and care about Library in United Kingdom — modelled from more than twelve digital signal sources. Library has an estimated audience of 4,964,175 people in United Kingdom.
The average Library fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Waterstones, Public library, E-book readers, with strongest over-indexing on Waterstones (1.95× the country average).
Demographically, the Library audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Library fan in United Kingdom is more female, around 46.8 years old, with strong Mindfulness tendencies and a notable affinity for Waterstones.
The key figures that characterise the Library profile in United Kingdom.
65.4% are female, 34.6% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 46.8 |
| Estimated audience size | 4,964,175 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Library audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 7.9% |
| Japan | 6.1% |
Where the Library audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 3.80× | |
| 02 | Greater London | ~1M | 1.68× | |
| 03 | North West | ~700K | 1.40× | |
| 04 | South East | ~700K | 1.09× | |
| 05 | East of England | ~500K | 1.09× | |
| 06 | South West | ~400K | 0.97× | |
| 07 | East Midlands | ~300K | 0.81× | |
| 08 | North East | ~100K | 0.69× | |
| 09 | Yorkshire and the Humber | ~300K | 0.64× | |
| 10 | West Midlands | ~100K | 0.64× | |
| 11 | Northern Ireland | ~70K | 0.44× | |
| 12 | Wales | ~100K | 0.36× | |
| 13 | Scotland | ~100K | 0.24× |
The strongest cross-interests of the Library audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital library | Internet & Social Media | 5.66× | ||
| 02 | Public library | Literature | 4.43× | ||
| 03 | Metropolitan Museum of Art | Arts & Culture | 3.58× | ||
| 04 | Book discussion club | Literature | 3.04× | ||
| 05 | Google Photos | Technology & Electronics | 2.77× | ||
| 06 | E-book readers | Technology & Electronics | 2.68× | ||
| 07 | Creative writing | Business & Career | 2.53× | ||
| 08 | Short story | Literature | 2.41× | ||
| 09 | Women's fiction | Literature | 2.39× | ||
| 10 | Bookselling | Literature | 2.37× | ||
| 11 | Non-fiction books | Literature | 2.05× | ||
| 12 | Papyrus | Politics & Society | 1.99× | ||
| 13 | Waterstones | Literature | 1.95× | ||
| 14 | The Works | Shopping | 1.79× | ||
| 15 | Crime fiction | Literature | 1.77× | ||
| 16 | Novel | Literature | 1.64× | ||
| 17 | Primary education | Kids & Family | 1.64× | ||
| 18 | Dick Van Dyke | Movies & TV | 1.57× | ||
| 19 | Educational technology | Business & Career | 1.57× | ||
| 20 | The Gilded Age | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.28× | |
| Community Orientation | OPEN | 1.21× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.74× | |
| Risk Appetite | THRILL | 0.83× |
Library has an estimated audience of 4,964,175 people in United Kingdom, concentrated in England and Greater London.
65.4% of Library fans are female, 34.6% are male, with an average age of 46.8 years.
Library fans show strongest brand affinity for Waterstones (1.95×), Public library (4.43×), and E-book readers (2.68×) over the country average.
Library fans in United Kingdom are most concentrated in England (reach ~3.5M), Greater London (reach ~1M), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Library itself, the audience over-indexes on Public library (4.43×), E-book readers (2.68×), Book discussion club (3.04×), and Creative writing (2.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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