A data profile of the people who buy, follow and care about Grand'Place in Belgium — modelled from more than twelve digital signal sources. Grand'Place has an estimated audience of 5,800,804 people in Belgium.
The average Grand'Place fan in Belgium is 44.5 years old, more female, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, Brussels, Hainaut.
Top brand affinities include Fast casual restaurants, Pizza, Desserts, with strongest over-indexing on Fast casual restaurants (3.51× the country average).
Demographically, the Grand'Place audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Grand'Place fan in Belgium is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Grand'Place profile in Belgium.
57.4% are female, 42.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 44.5 |
| Estimated audience size | 5,800,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Grand'Place audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 68.3% |
| France | 12.5% |
| United States | 3.0% |
Where the Grand'Place audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~600K | 6.27× | |
| 02 | Flemish Brabant | ~800K | 1.61× | |
| 03 | Walloon Brabant | ~100K | 0.97× | |
| 04 | Hainaut | ~400K | 0.66× | |
| 05 | Luxembourg | ~80K | 0.51× | |
| 06 | Province of Namur | ~100K | 0.41× | |
| 07 | West Flanders | ~200K | 0.40× | |
| 08 | Limburg | ~90K | 0.33× | |
| 09 | Liege | ~200K | 0.32× | |
| 10 | East Flanders | ~200K | 0.26× | |
| 11 | Antwerp | ~100K | 0.23× |
The strongest cross-interests of the Grand'Place audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 5.06× | ||
| 02 | Fast casual restaurants | Food & Beverages | 3.51× | ||
| 03 | Online food ordering | Food & Beverages | 2.36× | ||
| 04 | Pizza | Food & Beverages | 2.25× | ||
| 05 | Uniqlo | Shopping | 2.18× | ||
| 06 | Ski resort | Travel & Leisure | 1.97× | ||
| 07 | Dinner | Food & Beverages | 1.92× | ||
| 08 | Fast food restaurants | Food & Beverages | 1.86× | ||
| 09 | Local food | Food & Beverages | 1.84× | ||
| 10 | Alpine skiing | Sports | 1.80× | ||
| 11 | Desserts | Food & Beverages | 1.68× | ||
| 12 | Kitchenware | Home & Garden | 1.64× | ||
| 13 | Organic food | Food & Beverages | 1.63× | ||
| 14 | Lodging | Travel & Leisure | 1.61× | ||
| 15 | Innovation | Business & Career | 1.60× | ||
| 16 | First-time buyer | Shopping | 1.58× | ||
| 17 | Deal of the day | Shopping | 1.56× | ||
| 18 | Digital photography | Business & Career | 1.55× | ||
| 19 | Greece | Travel & Leisure | 1.55× | ||
| 20 | Lunch | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.81× | |
| Design Affinity | PREMIUM | 1.37× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.96× | |
| Spirituality | BALANCE | 1.01× |
Grand'Place has an estimated audience of 5,800,804 people in Belgium, concentrated in Flemish Brabant and Brussels.
57.4% of Grand'Place fans are female, 42.6% are male, with an average age of 44.5 years.
Grand'Place fans show strongest brand affinity for Fast casual restaurants (3.51×), Pizza (2.25×), and Desserts (1.68×) over the country average.
Grand'Place fans in Belgium are most concentrated in Flemish Brabant (reach ~800K), Brussels (reach ~600K), and Hainaut (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Grand'Place itself, the audience over-indexes on Pizza (2.25×), Desserts (1.68×), Organic food (1.63×), and Local food (1.84×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Grand'Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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