A data profile of the people who buy, follow and care about Maasmechelen Village in Belgium — modelled from more than twelve digital signal sources. Maasmechelen Village has an estimated audience of 1,572,881 people in Belgium.
The average Maasmechelen Village fan in Belgium is 44.7 years old, more female, and lives primarily in Limburg.
The audience is concentrated in Limburg, Liege, Antwerp.
Top brand affinities include Pizza, Fast casual restaurants, Desserts, with strongest over-indexing on Pizza (2.25× the country average).
Demographically, the Maasmechelen Village audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Maasmechelen Village fan in Belgium is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Pizza.
The key figures that characterise the Maasmechelen Village profile in Belgium.
64.1% are female, 35.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 44.7 |
| Estimated audience size | 1,572,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Maasmechelen Village audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 70.1% |
| Netherlands | 17.9% |
| Germany | 8.2% |
Where the Maasmechelen Village audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 3.36× | |
| 02 | Liege | ~200K | 1.31× | |
| 03 | Brussels | ~100K | 1.03× | |
| 04 | Antwerp | ~200K | 0.98× | |
| 05 | Flemish Brabant | ~100K | 0.96× | |
| 06 | Walloon Brabant | ~30K | 0.71× | |
| 07 | Province of Namur | ~50K | 0.63× | |
| 08 | Hainaut | ~100K | 0.60× | |
| 09 | East Flanders | ~90K | 0.53× | |
| 10 | West Flanders | ~70K | 0.50× | |
| 11 | Luxembourg | ~20K | 0.48× |
The strongest cross-interests of the Maasmechelen Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 2.95× | ||
| 02 | Pizza | Food & Beverages | 2.25× | ||
| 03 | Fast food restaurants | Food & Beverages | 1.95× | ||
| 04 | Deal of the day | Shopping | 1.75× | ||
| 05 | Desserts | Food & Beverages | 1.69× | ||
| 06 | Organic food | Food & Beverages | 1.67× | ||
| 07 | Dinner | Food & Beverages | 1.67× | ||
| 08 | Bracelet | Fashion & Accessoires | 1.60× | ||
| 09 | Weddings | Kids & Family | 1.59× | ||
| 10 | Lodging | Travel & Leisure | 1.59× | ||
| 11 | Greece | Travel & Leisure | 1.57× | ||
| 12 | Volunteering | Politics & Society | 1.54× | ||
| 13 | HEMA | Shopping | 1.53× | ||
| 14 | Sunweb | Travel & Leisure | 1.52× | ||
| 15 | Shopping malls | Shopping | 1.51× | ||
| 16 | Fnac | Shopping | 1.51× | ||
| 17 | Black Friday (shopping) | Shopping | 1.51× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.51× | ||
| 19 | Refrigerator | Home & Garden | 1.51× | ||
| 20 | Primark | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.74× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Pet Ownership | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.95× |
Maasmechelen Village has an estimated audience of 1,572,881 people in Belgium, concentrated in Limburg and Liege.
64.1% of Maasmechelen Village fans are female, 35.9% are male, with an average age of 44.7 years.
Maasmechelen Village fans show strongest brand affinity for Pizza (2.25×), Fast casual restaurants (2.95×), and Desserts (1.69×) over the country average.
Maasmechelen Village fans in Belgium are most concentrated in Limburg (reach ~200K), Liege (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Maasmechelen Village itself, the audience over-indexes on Fast casual restaurants (2.95×), Desserts (1.69×), Organic food (1.67×), and Primark (1.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Maasmechelen Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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