Rascasse Audience Intelligence

Grand'Place Audience in United States

A data profile of the people who buy, follow and care about Grand'Place in United States — modelled from more than twelve digital signal sources. Grand'Place has an estimated audience of 257,187 people in United States.

#23among Shopping mall in United States#6417among POI in United States#741in Shopping

The average Grand'Place fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Outlet store, Local food, Planet Fitness, with strongest over-indexing on Outlet store (12.74× the country average).

Demographically, the Grand'Place audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand'Place fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Outlet store.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand'Place profile in United States.

Audience size
257K
in United States
Gender
56.6%♀
43.4% male
Age
41.3
average years
Country rank
#52151
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand'Place fans

56.6% are female, 43.4% are male, average age 41.3.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Grand'Place audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.3
Estimated audience size257,187
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Grand'Place audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Grand'Place audience comes from United States.

Worldwide audience distribution share by country for Grand'Place
CountryShare
Belgium68.3%
France12.5%
United States3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand'Place audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand'Place fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.21×
02New Jersey~10K1.52×
03Virginia~10K1.49×
04Massachusetts~8K1.48×
05New York~20K1.39×
06California~40K1.38×
07Minnesota~5K1.35×
08Washington~7K1.30×
09Colorado~5K1.26×
10Illinois~10K1.23×
11Texas~30K1.20×
12Maryland~5K1.19×
13Connecticut~3K1.17×
14Utah~3K1.15×
15Georgia~9K1.10×
16Florida~20K1.09×
17New Hampshire~1K1.08×
18Oregon~3K1.06×
19Kansas~2K1.06×
20Vermont<1K1.04×
21Pennsylvania~9K1.02×
22North Carolina~8K1.02×
23Maine<1K1.00×
24Hawaii~1K0.98×
25Alaska<1K0.98×
26Wisconsin~4K0.95×
27Rhode Island<1K0.94×
28North Dakota<1K0.93×
29Missouri~4K0.92×
30Idaho~1K0.92×
31South Dakota<1K0.92×
32Arizona~5K0.91×
33Tennessee~5K0.91×
34Montana<1K0.91×
35Nebraska~1K0.90×
36Delaware<1K0.90×
37Ohio~7K0.89×
38Nevada~2K0.89×
39South Carolina~3K0.86×
40Iowa~2K0.84×
41West Virginia~1K0.83×
42Arkansas~2K0.81×
43New Mexico~1K0.81×
44Mississippi~2K0.80×
45Louisiana~3K0.79×
46Michigan~5K0.78×
47Oklahoma~2K0.78×
48Kentucky~3K0.77×
49Indiana~4K0.76×
50Alabama~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Grand'Place, United States
0.72×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand'Place audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand'Place audience
#·InterestCategoryAffinity×
01Outlet storeShopping12.74×
02Maison MargielaFashion & Accessoires4.61×
03Sunday BrunchKids & Family3.25×
04Red wineFood & Beverages2.65×
05Outback SteakhouseFood & Beverages2.55×
06Local foodFood & Beverages2.24×
07BrunchFood & Beverages2.20×
08Wine tastingFood & Beverages2.13×
09Fast food restaurantsFood & Beverages2.12×
10Microwave ovenHome & Garden2.01×
11LunchFood & Beverages1.93×
12InnovationBusiness & Career1.88×
13Italian cuisineFood & Beverages1.84×
14Fast casual restaurantsFood & Beverages1.81×
15PhilanthropyArts & Culture1.70×
16DinnerFood & Beverages1.61×
17Planet FitnessSports1.60×
18FoodieFood & Beverages1.57×
197-ElevenShopping1.57×
20Trader Joe'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand'Place audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand'Place audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.88×
Price SensitivityPREMIUM1.37×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand'Place audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Social Media UsageJOY0.99×
SpiritualityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand'Place have in United States?

Grand'Place has an estimated audience of 257,187 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grand'Place fans?

56.6% of Grand'Place fans are female, 43.4% are male, with an average age of 41.3 years.

03

Which brands do Grand'Place fans like most?

Grand'Place fans show strongest brand affinity for Outlet store (12.74×), Local food (2.24×), and Planet Fitness (1.6×) over the country average.

04

Where do Grand'Place fans live in United States?

Grand'Place fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Grand'Place fans also like?

Beyond Grand'Place itself, the audience over-indexes on Local food (2.24×), Planet Fitness (1.6×), Lunch (1.93×), and Trader Joe's (1.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grand'Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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