Brea Mall Audience in United States

Brea Mall logo

Brea Mall has an estimated audience of 1,285,801 people in United States. 97.5% are female, 2.5% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Golf, Harry Potter, Do it yourself (DIY), New Balance, Natural skin care.

The average Brea Mall fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Golf, Harry Potter, Do it yourself (DIY), with strongest over-indexing on Golf (2.2× the country average). Demographically, the Brea Mall audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Shopping mall

Demographics of Brea Mall fans

Demographic split for Brea Mall audience in United States
MetricValue
Female97.5%
Male2.5%
Average age37.6
Estimated audience size1,285,801

Audience persona

The typical Brea Mall fan in United States is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Golf.

Top regions in United States

Top regions ranked by reach for Brea Mall in United States
RegionReachAffinity
California964,35136.47×
Texas27,2680.25×
New York19,6750.27×
Nevada17,8231.43×
Washington15,1250.59×
Florida14,9740.17×
Arizona13,8320.53×
Oregon9,5340.65×
Utah8,9200.77×
Illinois8,8590.21×
Georgia7,2610.18×
Ohio6,4550.16×
Virginia6,2310.2×
New Jersey6,1850.19×
Colorado6,1490.3×
Pennsylvania6,0560.14×
North Carolina5,8710.15×
Indiana5,5760.24×
Hawaii5,1680.93×
Massachusetts5,1200.2×
Michigan4,6870.14×
Tennessee4,1540.16×
Kentucky3,9530.25×
Maryland3,9270.18×
Idaho3,5240.55×
Minnesota3,3590.18×
Louisiana2,9630.18×
Wisconsin2,9330.15×
Missouri2,8590.14×
Alabama2,7580.15×
South Carolina2,4410.13×
Oklahoma2,4290.17×
Connecticut1,8590.14×
Arkansas1,8150.17×
Iowa1,7900.17×
Kansas1,5580.15×
New Mexico1,4960.23×
Mississippi1,3980.13×
Alaska1,2400.45×
Nebraska1,2170.19×
West Virginia1,0650.18×
Montana1,0040.28×
New Hampshire9510.19×
Rhode Island9180.22×
South Dakota9150.31×
North Dakota8900.34×
Wyoming8620.45×
Maine8470.18×
Vermont8340.37×
Washington, District of Columbia8220.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brea Mall audience
BrandAffinityCategory
Golf2.2×Sports
Harry Potter1.82×Movies & TV
Do it yourself (DIY)1.61×Home & Garden
New Balance2.73×Fashion & Accessoires
Natural skin care2.6×Beauty & Wellness
Taylor Swift1.8×Music & Radio
Etsy1.76×Fashion & Accessoires
Hair conditioner2.4×Beauty & Wellness
Drake3.17×Music & Radio
Dating1.75×Kids & Family
PGA Tour1.86×Sports
Personal care1.55×Health
Luxury real estate2.18×Business & Career
Makeup Tutorials2.25×Beauty & Wellness
Gangsta rap2.17×Music & Radio
Hair care1.56×Beauty & Wellness
Super Bowl1.61×Sports
Manicure2.04×Beauty & Wellness
BMW2×Cars & Mobility
Louis Vuitton1.72×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brea Mall audience
TraitClusterScore
Design AffinityPREMIUM1.79
Family OrientationCONSERVATISM1.76
Risk AppetiteTHRILL1.75
ExtroversionTHRILL1.71
Healthy LifestyleBALANCE1.69
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Brea Mall
CountryShare
United States99.7%
Canada0.2%
Germany0.0%

See Brea Mall audiences in other countries

More Shopping mall audiences in United States

Frequently asked questions

How many fans does Brea Mall have in United States?

Brea Mall has an estimated audience of 1,285,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Brea Mall fans?

97.5% of Brea Mall fans are female, 2.5% are male, with an average age of 37.6 years.

Which brands do Brea Mall fans like most?

Brea Mall fans show strongest brand affinity for Golf (2.2×), Harry Potter (1.82×), and Do it yourself (DIY) (1.61×) over the country average.

Where do Brea Mall fans live in United States?

Brea Mall fans in United States are most concentrated in California (reach 964,351), Texas (reach 27,268), and New York (reach 19,675). These three regions account for the largest share of the active audience.

What other brands do Brea Mall fans also like?

Beyond Brea Mall itself, the audience over-indexes on Harry Potter (1.82×), Do it yourself (DIY) (1.61×), New Balance (2.73×), and Natural skin care (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brea Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.