Mercato Shopping Mall Audience in United States
Mercato Shopping Mall has an estimated audience of 1,235,421 people in United States. 60.6% are female, 39.4% are male, average age 27.7. Top regions: Florida, New York, California. Top brand affinities: Herbalife, Girl power, Sexology, Fertility awareness, Plants vs. Zombies.
The average Mercato Shopping Mall fan in United States is 27.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Herbalife, Girl power, Sexology, with strongest over-indexing on Herbalife (2.35× the country average). Demographically, the Mercato Shopping Mall audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Mercato Shopping Mall fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 27.7 |
| Estimated audience size | 1,235,421 |
Audience persona
The typical Mercato Shopping Mall fan in United States is more female, around 27.7 years old, with strong Mindfulness tendencies and a notable affinity for Herbalife.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 235,369 | 2.81× |
| New York | 44,626 | 0.65× |
| California | 43,751 | 0.32× |
| Texas | 31,970 | 0.3× |
| Ohio | 22,309 | 0.59× |
| Louisiana | 18,721 | 1.18× |
| Oklahoma | 18,293 | 1.33× |
| Virginia | 18,078 | 0.6× |
| North Carolina | 17,422 | 0.47× |
| West Virginia | 17,382 | 3.02× |
| Tennessee | 16,602 | 0.67× |
| South Carolina | 16,483 | 0.89× |
| Indiana | 16,060 | 0.71× |
| Kansas | 16,056 | 1.65× |
| Michigan | 16,039 | 0.5× |
| Missouri | 15,553 | 0.78× |
| Iowa | 15,242 | 1.5× |
| Washington | 14,831 | 0.6× |
| Georgia | 14,812 | 0.39× |
| Wisconsin | 14,727 | 0.79× |
| Illinois | 14,347 | 0.35× |
| New Hampshire | 14,322 | 2.94× |
| Arizona | 14,182 | 0.56× |
| Pennsylvania | 14,120 | 0.34× |
| Connecticut | 14,004 | 1.13× |
| Nevada | 13,907 | 1.16× |
| Oregon | 13,729 | 0.97× |
| Maryland | 13,491 | 0.64× |
| New Jersey | 13,458 | 0.43× |
| Minnesota | 13,158 | 0.74× |
| Massachusetts | 13,023 | 0.54× |
| Colorado | 12,677 | 0.65× |
| Washington, District of Columbia | 10,433 | 2.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Herbalife | 2.35× | Health |
| Girl power | 1.5× | Politics & Society |
| Sexology | 1.59× | Kids & Family |
| Fertility awareness | 1.56× | Health |
| Plants vs. Zombies | 1.89× | Games |
| Chanel No. 5 | 1.62× | Beauty & Wellness |
| Marvel Universe | 1.53× | Games |
| Ardell Lashes | 2.42× | Beauty & Wellness |
| Incontinence pad | 1.76× | Health |
| Birkin bag | 1.52× | Fashion & Accessoires |
| Car2Go | 1.5× | Cars & Mobility |
| Grand Theft Auto Online | 1.99× | Games |
| High IQ society | 1.51× | Business & Career |
| Kommersant | 1.73× | News |
| HOLLYWOOD SMILE | 1.52× | Beauty & Wellness |
| Payot | 1.65× | Beauty & Wellness |
| Marrybrown | 1.94× | Food & Beverages |
| Renault Megane RS | 1.84× | Cars & Mobility |
| Óticas Carol | 1.63× | Business & Career |
| 1 Utama | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.8% |
| United Kingdom | 4.2% |
| United Arab Emirates | 3.8% |
See Mercato Shopping Mall audiences in other countries
More Shopping mall audiences in United States
- Galeries Lafayette (1,480,216)
- Park Place (Tucson, Arizona) (1,450,000)
- Bayview Village Shopping Centre (1,407,851)
- Queens Center (1,302,912)
- Brea Mall (1,285,802)
Frequently asked questions
How many fans does Mercato Shopping Mall have in United States?
Mercato Shopping Mall has an estimated audience of 1,235,421 people in United States, concentrated in Florida and New York.
What is the gender split and age of Mercato Shopping Mall fans?
60.6% of Mercato Shopping Mall fans are female, 39.4% are male, with an average age of 27.7 years.
Which brands do Mercato Shopping Mall fans like most?
Mercato Shopping Mall fans show strongest brand affinity for Herbalife (2.35×), Girl power (1.5×), and Sexology (1.59×) over the country average.
Where do Mercato Shopping Mall fans live in United States?
Mercato Shopping Mall fans in United States are most concentrated in Florida (reach 235,369), New York (reach 44,626), and California (reach 43,751). These three regions account for the largest share of the active audience.
What other brands do Mercato Shopping Mall fans also like?
Beyond Mercato Shopping Mall itself, the audience over-indexes on Girl power (1.5×), Sexology (1.59×), Fertility awareness (1.56×), and Plants vs. Zombies (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mercato Shopping Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.