Marvel Universe Audience in United States
Marvel Universe has an estimated audience of 399,346 people in United States. 47.3% are female, 52.7% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Superman, Peacemaker, Otaku, Webcomic, Harry Potter.
The average Marvel Universe fan in United States is 29.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Peacemaker, Otaku, with strongest over-indexing on Superman (6.69× the country average). Demographically, the Marvel Universe audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Marvel Universe fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 29.2 |
| Estimated audience size | 399,346 |
Audience persona
The typical Marvel Universe fan in United States is balanced, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,797 | 1.2× |
| Texas | 37,300 | 1.09× |
| Florida | 29,666 | 1.1× |
| New York | 25,814 | 1.16× |
| Illinois | 15,056 | 1.13× |
| Pennsylvania | 14,230 | 1.06× |
| Ohio | 13,153 | 1.07× |
| North Carolina | 13,067 | 1.09× |
| Georgia | 12,657 | 1.03× |
| Virginia | 11,865 | 1.22× |
| Michigan | 11,516 | 1.1× |
| New Jersey | 11,147 | 1.1× |
| Washington | 8,890 | 1.11× |
| Tennessee | 8,443 | 1.05× |
| Maryland | 8,248 | 1.2× |
| Arizona | 7,902 | 0.97× |
| Massachusetts | 7,865 | 1× |
| Indiana | 7,207 | 0.99× |
| Colorado | 6,921 | 1.1× |
| Missouri | 6,805 | 1.06× |
| South Carolina | 5,702 | 0.95× |
| Kentucky | 5,588 | 1.12× |
| Wisconsin | 5,424 | 0.9× |
| Oklahoma | 5,199 | 1.17× |
| Louisiana | 5,041 | 0.98× |
| Minnesota | 5,019 | 0.88× |
| Oregon | 4,954 | 1.08× |
| Alabama | 4,822 | 0.86× |
| Nevada | 4,732 | 1.23× |
| Connecticut | 4,058 | 1.01× |
| Utah | 3,547 | 0.99× |
| Mississippi | 3,464 | 1.05× |
| Kansas | 3,422 | 1.09× |
| Arkansas | 3,358 | 1.02× |
| Iowa | 3,021 | 0.92× |
| New Mexico | 1,904 | 0.95× |
| Hawaii | 1,778 | 1.04× |
| Idaho | 1,741 | 0.87× |
| Nebraska | 1,678 | 0.84× |
| West Virginia | 1,593 | 0.86× |
| Maine | 1,370 | 0.96× |
| New Hampshire | 1,366 | 0.87× |
| Washington, District of Columbia | 1,321 | 1.1× |
| Rhode Island | 1,267 | 1× |
| Delaware | 949 | 0.86× |
| Montana | 820 | 0.74× |
| North Dakota | 679 | 0.83× |
| Alaska | 616 | 0.72× |
| South Dakota | 614 | 0.67× |
| Vermont | 560 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 6.69× | Movies & TV |
| Peacemaker | 3.37× | Movies & TV |
| Otaku | 6.31× | Literature |
| Webcomic | 6.54× | Literature |
| Harry Potter | 2.72× | Movies & TV |
| American comic book | 6.38× | Literature |
| Guardians of the Galaxy (film) | 8.45× | Movies & TV |
| Anime convention | 4.58× | Literature |
| Mangaka | 10.62× | Literature |
| Anime and manga fandom | 4.11× | Literature |
| Action figure | 4.6× | Kids & Family |
| Crunchyroll | 5.87× | Games |
| Spider-Man | 5.3× | Movies & TV |
| YouTube | 1.77× | Movies & TV |
| Comic book | 3.26× | Literature |
| Anime movies | 2.97× | Movies & TV |
| Monster Hunter | 7.38× | Games |
| Animated movies | 2.48× | Movies & TV |
| Jenna Ortega | 4.07× | Movies & TV |
| KPop Demon Hunters | 2.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.04 |
| Early Adopter Mentality | POWER | 1.43 |
| Extroversion | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.19 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| China | 10.9% |
| Japan | 6.8% |
See Marvel Universe audiences in other countries
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Frequently asked questions
How many fans does Marvel Universe have in United States?
Marvel Universe has an estimated audience of 399,346 people in United States, concentrated in California and Texas.
What is the gender split and age of Marvel Universe fans?
47.3% of Marvel Universe fans are female, 52.7% are male, with an average age of 29.2 years.
Which brands do Marvel Universe fans like most?
Marvel Universe fans show strongest brand affinity for Superman (6.69×), Peacemaker (3.37×), and Otaku (6.31×) over the country average.
Where do Marvel Universe fans live in United States?
Marvel Universe fans in United States are most concentrated in California (reach 52,797), Texas (reach 37,300), and Florida (reach 29,666). These three regions account for the largest share of the active audience.
What other brands do Marvel Universe fans also like?
Beyond Marvel Universe itself, the audience over-indexes on Peacemaker (3.37×), Otaku (6.31×), Webcomic (6.54×), and Harry Potter (2.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Marvel Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.