Rascasse Audience Intelligence

Marvel Universe Audience in United States

A data profile of the people who buy, follow and care about Marvel Universe in United States — modelled from more than twelve digital signal sources. Marvel Universe has an estimated audience of 399,346 people in United States.

#610among Video / Board Game in United States#951in Games

The average Marvel Universe fan in United States is 29.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Peacemaker, Otaku, with strongest over-indexing on Superman (6.69× the country average).

Demographically, the Marvel Universe audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marvel Universe fan in United States is balanced, around 29.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Superman.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marvel Universe profile in United States.

Audience size
399K
in United States
Gender
47.3%♀
52.7% male
Age
29.2
average years
Country rank
#41647
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marvel Universe fans

47.3% are female, 52.7% are male, average age 29.2.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Marvel Universe audience in United States
MetricValue
Female47.3%
Male52.7%
Average age29.2
Estimated audience size399,346
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Marvel Universe audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3916%
40-4910%
50+4%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Marvel Universe audience comes from United States.

Worldwide audience distribution share by country for Marvel Universe
CountryShare
United States24.9%
China10.9%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marvel Universe audience in United States is strongest.

Fig. 05

Top regions by affinity

Marvel Universe fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~5K1.20×
02Maryland~8K1.19×
03Nevada~5K1.17×
04California~50K1.13×
05Virginia~10K1.11×
06New York~20K1.10×
07Texas~40K1.08×
08Illinois~10K1.07×
09North Carolina~10K1.07×
10Hawaii~2K1.07×
11Florida~30K1.06×
12Michigan~10K1.06×
13Mississippi~3K1.06×
14Pennsylvania~10K1.05×
15New Jersey~10K1.05×
16Washington~8K1.05×
17Kentucky~5K1.05×
18Georgia~10K1.04×
19Arkansas~3K1.03×
20Ohio~10K1.02×
21Missouri~7K1.02×
22Oregon~5K1.02×
23Washington, District of Columbia~1K1.02×
24Tennessee~8K1.01×
25Colorado~6K1.01×
26South Carolina~6K1.01×
27Louisiana~5K1.01×
28Kansas~3K1.01×
29Rhode Island~1K1.01×
30Arizona~8K0.99×
31Indiana~7K0.99×
32Connecticut~4K0.99×
33Delaware~1K0.99×
34Massachusetts~8K0.98×
35New Mexico~2K0.98×
36Utah~3K0.97×
37Alaska<1K0.97×
38North Dakota<1K0.97×
39West Virginia~2K0.96×
40Maine~1K0.96×
41Alabama~5K0.95×
42Iowa~3K0.95×
43Idaho~2K0.95×
44Vermont<1K0.95×
45South Dakota<1K0.94×
46New Hampshire~1K0.93×
47Nebraska~2K0.92×
48Montana~1K0.92×
49Wisconsin~5K0.91×
50Minnesota~5K0.91×
Fig. 06

Affinity by region

Affinity by region — Marvel Universe, United States
0.91×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marvel Universe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marvel Universe audience
#·InterestCategoryAffinity×
01MangakaLiterature10.62×
02Doctor StrangeLiterature9.51×
03Guardians of the Galaxy (film)Movies & TV8.45×
04Monster HunterGames7.38×
05SupermanMovies & TV6.69×
06WebcomicLiterature6.54×
07American comic bookLiterature6.38×
08Tom HollandMovies & TV6.33×
09OtakuLiterature6.31×
10CrunchyrollGames5.87×
11Spider-ManMovies & TV5.30×
12Action figureKids & Family4.60×
13Anime conventionLiterature4.58×
14Anime and manga fandomLiterature4.11×
15PeacemakerMovies & TV3.37×
16Comic bookLiterature3.26×
17Anime moviesMovies & TV2.97×
18Harry PotterMovies & TV2.72×
19KPop Demon HuntersMovies & TV2.71×
20Animated moviesMovies & TV2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marvel Universe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marvel Universe audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.24×
Risk AppetiteTHRILL1.20×
Urban LifestyleOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marvel Universe audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.52×
SpiritualityBALANCE0.58×
CreativityOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marvel Universe have in United States?

Marvel Universe has an estimated audience of 399,346 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marvel Universe fans?

47.3% of Marvel Universe fans are female, 52.7% are male, with an average age of 29.2 years.

03

Which brands do Marvel Universe fans like most?

Marvel Universe fans show strongest brand affinity for Superman (6.69×), Peacemaker (3.37×), and Otaku (6.31×) over the country average.

04

Where do Marvel Universe fans live in United States?

Marvel Universe fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Marvel Universe fans also like?

Beyond Marvel Universe itself, the audience over-indexes on Peacemaker (3.37×), Otaku (6.31×), Webcomic (6.54×), and American comic book (6.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Marvel Universe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marvel Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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