American comic book Audience in United States

American comic book logo

American comic book has an estimated audience of 13,512,430 people in United States. 49.0% are female, 51.0% are male, average age 29.4. Top regions: California, Louisiana, Arkansas. Top brand affinities: Keene, New Hampshire, Mathcore, Jezebel (film), Google Home, Product design.

The average American comic book fan in United States is 29.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Louisiana, Arkansas. Top brand affinities include Keene, New Hampshire, Mathcore, Jezebel (film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the American comic book audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 37 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of American comic book fans

Demographic split for American comic book audience in United States
MetricValue
Female49.0%
Male51.0%
Average age29.4
Estimated audience size13,512,430

Audience persona

The typical American comic book fan in United States is balanced, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for American comic book in United States
RegionReachAffinity
California323,5840.22×
Louisiana213,4611.23×
Arkansas213,2841.92×
New York210,9810.28×
Oklahoma208,5821.39×
Kentucky205,2771.21×
Texas204,1330.18×
Alabama198,6991.05×
Tennessee189,2960.7×
South Carolina187,9410.92×
Indiana183,1170.74×
Idaho183,0252.7×
Missouri177,3430.81×
Florida175,9810.19×
Arizona175,1840.63×
Hawaii174,8393.01×
Iowa173,7941.56×
North Carolina170,2710.42×
Ohio169,5800.41×
Georgia168,8900.41×
Michigan168,8150.48×
Wisconsin167,9160.83×
Virginia167,4820.51×
Pennsylvania160,9980.35×
Connecticut159,6701.18×
Nevada158,5641.21×
Rhode Island157,6923.67×
Oregon156,5391.01×
Utah155,6051.29×
Maryland153,8220.66×
New Jersey153,4510.45×
Illinois151,0070.34×
Minnesota150,0260.77×
Massachusetts148,4870.56×
Washington144,9490.53×
Colorado144,5440.68×
Washington, District of Columbia101,9642.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American comic book audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Jezebel (film)14.49×Movies & TV
Google Home11.64×Technology & Electronics
Product design2.62×Business & Career
Dog breed1.55×Pets & Animals
Vocal harmony5.54×Music & Radio
Urban Outfitters2.1×Shopping
The Historian16.48×Literature
Combat sport1.67×Sports
Grinch3.91×Movies & TV
Winemaking4.07×Food & Beverages
Israel1.85×Travel & Leisure
Nationality1.75×Politics & Society
Progressive rock1.64×Music & Radio
Eurail16.57×Cars & Mobility
Goop3.98×Internet & Social Media
Google Photos1.69×Technology & Electronics
UK garage3.7×Music & Radio
Personalised Gifts2.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American comic book audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Pet OwnershipJOY1.46
Early Adopter MentalityPOWER1.41
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.32
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for American comic book
CountryShare
United States32.1%
Brazil7.2%
Japan6.3%

See American comic book audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does American comic book have in United States?

American comic book has an estimated audience of 13,512,430 people in United States, concentrated in California and Louisiana.

What is the gender split and age of American comic book fans?

49.0% of American comic book fans are female, 51.0% are male, with an average age of 29.4 years.

Which brands do American comic book fans like most?

American comic book fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Jezebel (film) (14.49×) over the country average.

Where do American comic book fans live in United States?

American comic book fans in United States are most concentrated in California (reach 323,584), Louisiana (reach 213,461), and Arkansas (reach 213,284). These three regions account for the largest share of the active audience.

What other brands do American comic book fans also like?

Beyond American comic book itself, the audience over-indexes on Mathcore (18.06×), Jezebel (film) (14.49×), Google Home (11.64×), and Product design (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.