Rascasse Audience Intelligence

American comic book Audience in United States

A data profile of the people who buy, follow and care about American comic book in United States — modelled from more than twelve digital signal sources. American comic book has an estimated audience of 13,512,430 people in United States.

#17among Literary genre in United States#1754among Topic in United States#50in Literature

The average American comic book fan in United States is 29.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Guardians of the Galaxy (film), Josh Brolin, with strongest over-indexing on Obsessed (2009 film) (12.99× the country average).

Demographically, the American comic book audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American comic book fan in United States is balanced, around 29.4 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American comic book profile in United States.

Audience size
13.5M
in United States
Gender
49.0%♀
51.0% male
Age
29.4
average years
Country rank
#2617
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American comic book fans

49.0% are female, 51.0% are male, average age 29.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for American comic book audience in United States
MetricValue
Female49.0%
Male51.0%
Average age29.4
Estimated audience size13,512,430
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the American comic book audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

32.1%

of the worldwide American comic book audience comes from United States.

Worldwide audience distribution share by country for American comic book
CountryShare
United States32.1%
Brazil7.2%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American comic book audience in United States is strongest.

Fig. 05

Top regions by affinity

American comic book fans by region: top regions in United States
#RegionReachAffinity×
01Maine~50K1.06×
02Alaska~30K1.06×
03Arkansas~100K1.05×
04New Mexico~70K1.05×
05Hawaii~60K1.05×
06Idaho~70K1.04×
07Rhode Island~40K1.04×
08Delaware~40K1.04×
09Montana~40K1.03×
10Kentucky~200K1.02×
11Connecticut~100K1.02×
12Oregon~200K1.01×
13Nevada~100K1.01×
14Mississippi~100K1.01×
15Washington, District of Columbia~40K1.01×
16Maryland~200K1.00×
17South Carolina~200K1.00×
18Alabama~200K1.00×
19Iowa~100K1.00×
20Nebraska~70K1.00×
21South Dakota~30K1.00×
22North Dakota~30K1.00×
23Vermont~20K1.00×
24Wyoming~20K1.00×
25Tennessee~300K0.99×
26Minnesota~200K0.99×
27Louisiana~200K0.99×
28Oklahoma~100K0.99×
29Utah~100K0.99×
30Kansas~100K0.99×
31New Hampshire~50K0.99×
32Arizona~300K0.98×
33Washington~300K0.98×
34Massachusetts~300K0.98×
35Indiana~200K0.98×
36Missouri~200K0.98×
37Colorado~200K0.98×
38Wisconsin~200K0.98×
39Michigan~300K0.97×
40Ohio~400K0.96×
41Georgia~400K0.96×
42North Carolina~400K0.96×
43New Jersey~300K0.96×
44Virginia~300K0.96×
45Pennsylvania~400K0.95×
46Illinois~400K0.95×
47Florida~800K0.93×
48New York~700K0.92×
49Texas~1M0.91×
50California~1.5M0.87×
Fig. 06

Affinity by region

Affinity by region — American comic book, United States
0.87×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American comic book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American comic book audience
#·InterestCategoryAffinity×
01Guardians of the Galaxy (film)Movies & TV14.98×
02Josh BrolinMovies & TV14.49×
03International educationBusiness & Career14.49×
04Ant-Man (film)Movies & TV14.49×
05Anthony MackieMovies & TV13.83×
06Doctor StrangeLiterature13.48×
07Obsessed (2009 film)Movies & TV12.99×
08Black Panther (comics)Literature11.24×
09Tropic ThunderMovies & TV10.51×
10captain americaMovies & TV9.17×
11Superhero fictionLiterature8.55×
12Chris Evans (actor)Movies & TV7.84×
13Alvin and the ChipmunksMusic & Radio7.56×
14Brittany SnowMovies & TV6.24×
15DC ComicsLiterature3.94×
16Anime and manga fandomLiterature3.60×
17Fiction booksLiterature2.92×
18ComicsLiterature2.82×
19SupermanMovies & TV2.27×
20Science fiction moviesMovies & TV2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American comic book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American comic book audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Pet OwnershipJOY1.53×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American comic book audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
CreativityOPEN0.85×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American comic book have in United States?

American comic book has an estimated audience of 13,512,430 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American comic book fans?

49.0% of American comic book fans are female, 51.0% are male, with an average age of 29.4 years.

03

Which brands do American comic book fans like most?

American comic book fans show strongest brand affinity for Obsessed (2009 film) (12.99×), Guardians of the Galaxy (film) (14.98×), and Josh Brolin (14.49×) over the country average.

04

Where do American comic book fans live in United States?

American comic book fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do American comic book fans also like?

Beyond American comic book itself, the audience over-indexes on Guardians of the Galaxy (film) (14.98×), Josh Brolin (14.49×), Doctor Strange (13.48×), and International education (14.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See American comic book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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