3x3 (basketball) Audience in United States

3x3 (basketball) logo

3x3 (basketball) has an estimated audience of 560,242 people in United States. 18.5% are female, 81.5% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Unrivaled, WNBA, Caitlin Clark, Hakeem Olajuwon, FIBA.

The average 3x3 (basketball) fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Unrivaled, WNBA, Caitlin Clark, with strongest over-indexing on Unrivaled (90.27× the country average). Demographically, the 3x3 (basketball) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of 3x3 (basketball) fans

Demographic split for 3x3 (basketball) audience in United States
MetricValue
Female18.5%
Male81.5%
Average age31.9
Estimated audience size560,242

Audience persona

The typical 3x3 (basketball) fan in United States is more male, around 31.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Unrivaled.

Top regions in United States

Top regions ranked by reach for 3x3 (basketball) in United States
RegionReachAffinity
California84,6191.37×
Texas63,6351.32×
Florida46,1261.22×
New York42,9071.37×
Georgia23,5381.36×
North Carolina22,8551.36×
Illinois20,4981.1×
Pennsylvania19,9561.06×
New Jersey17,7681.25×
Ohio16,7640.97×
Michigan16,1271.1×
Arizona14,4711.27×
Virginia14,2081.04×
Washington13,7161.22×
Maryland12,8811.34×
South Carolina11,3641.35×
Indiana11,3491.11×
Tennessee10,3010.92×
Massachusetts10,2800.93×
Louisiana10,0031.38×
Missouri9,7041.07×
Alabama8,7101.11×
Oklahoma6,8731.1×
Kentucky6,8260.97×
Minnesota6,7130.84×
Wisconsin6,4980.77×
Colorado6,4670.73×
Nevada6,4231.19×
Oregon6,0100.94×
Connecticut5,4550.97×
Mississippi5,2981.15×
Arkansas5,2231.13×
Utah5,2221.04×
Kansas3,4310.78×
Iowa3,0470.66×
New Mexico2,5010.89×
Hawaii2,4841.03×
Idaho2,3790.85×
Nebraska2,2240.79×
West Virginia1,8570.71×
Rhode Island1,7160.96×
Washington, District of Columbia1,5720.93×
Delaware1,4520.94×
New Hampshire1,4320.65×
Maine1,2860.64×
South Dakota9780.75×
Alaska9570.8×
North Dakota8020.7×
Montana7820.5×
Vermont6560.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 3x3 (basketball) audience
BrandAffinityCategory
Unrivaled90.27×Sports
WNBA14.89×Sports
Caitlin Clark13.39×Sports
Hakeem Olajuwon40.35×Sports
FIBA41.51×Sports
Streetball56.53×Sports
QB (singer)36.96×Music & Radio
Jimmy Butler14.17×Sports
FIFA World Cup4.26×Sports
Giannis Antetokounmpo11.51×Sports
Angel Reese10.46×Sports
ESPN210.27×Sports
Women's basketball14.47×Sports
Luka Dončić10.39×Sports
NFL2.73×Sports
College basketball4.84×Sports
Duke Blue Devils men's basketball7.93×Sports
Kristaps Porziņģis17.64×Sports
Superman2.14×Movies & TV
FC Bayern Munich5.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 3x3 (basketball) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Luxury OrientationPREMIUM1.58
Risk AppetiteTHRILL1.42
Early Adopter MentalityPOWER1.2
Urban LifestyleOPEN1.11
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for 3x3 (basketball)
CountryShare
United States30.4%
Philippines11.2%
Mongolia6.4%

See 3x3 (basketball) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does 3x3 (basketball) have in United States?

3x3 (basketball) has an estimated audience of 560,242 people in United States, concentrated in California and Texas.

What is the gender split and age of 3x3 (basketball) fans?

18.5% of 3x3 (basketball) fans are female, 81.5% are male, with an average age of 31.9 years.

Which brands do 3x3 (basketball) fans like most?

3x3 (basketball) fans show strongest brand affinity for Unrivaled (90.27×), WNBA (14.89×), and Caitlin Clark (13.39×) over the country average.

Where do 3x3 (basketball) fans live in United States?

3x3 (basketball) fans in United States are most concentrated in California (reach 84,619), Texas (reach 63,635), and Florida (reach 46,126). These three regions account for the largest share of the active audience.

What other brands do 3x3 (basketball) fans also like?

Beyond 3x3 (basketball) itself, the audience over-indexes on WNBA (14.89×), Caitlin Clark (13.39×), Hakeem Olajuwon (40.35×), and FIBA (41.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 3x3 (basketball). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.