A data profile of the people who buy, follow and care about FIBA in United States — modelled from more than twelve digital signal sources. FIBA has an estimated audience of 1,113,193 people in United States.
The average FIBA fan in United States is 33.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the FIBA profile in United States.
30.6% are female, 69.4% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 33.0 |
| Estimated audience size | 1,113,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide FIBA audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.1% |
| Philippines | 10.4% |
| Brazil | 8.9% |
Where the FIBA audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~10K | 1.51× | |
| 02 | Washington, District of Columbia | ~5K | 1.39× | |
| 03 | California | ~200K | 1.37× | |
| 04 | New York | ~80K | 1.35× | |
| 05 | Florida | ~100K | 1.33× | |
| 06 | Massachusetts | ~30K | 1.26× | |
| 07 | Maryland | ~20K | 1.25× | |
| 08 | New Jersey | ~30K | 1.22× | |
| 09 | Connecticut | ~10K | 1.19× | |
| 10 | Illinois | ~40K | 1.17× | |
| 11 | Texas | ~100K | 1.16× | |
| 12 | Virginia | ~30K | 1.15× | |
| 13 | Georgia | ~40K | 1.14× | |
| 14 | Vermont | ~2K | 1.10× | |
| 15 | Rhode Island | ~4K | 1.09× | |
| 16 | Arizona | ~20K | 1.08× | |
| 17 | Hawaii | ~5K | 1.08× | |
| 18 | Louisiana | ~20K | 1.07× | |
| 19 | Nevada | ~10K | 1.07× | |
| 20 | Indiana | ~20K | 1.06× | |
| 21 | Minnesota | ~20K | 1.06× | |
| 22 | North Carolina | ~40K | 1.05× | |
| 23 | Oregon | ~10K | 1.04× | |
| 24 | Pennsylvania | ~40K | 1.02× | |
| 25 | Washington | ~20K | 1.00× | |
| 26 | South Carolina | ~20K | 0.99× | |
| 27 | Alaska | ~2K | 0.99× | |
| 28 | North Dakota | ~2K | 0.98× | |
| 29 | Wisconsin | ~20K | 0.95× | |
| 30 | Colorado | ~20K | 0.94× | |
| 31 | Oklahoma | ~10K | 0.94× | |
| 32 | Delaware | ~3K | 0.94× | |
| 33 | South Dakota | ~2K | 0.92× | |
| 34 | Kentucky | ~10K | 0.91× | |
| 35 | Kansas | ~8K | 0.91× | |
| 36 | Alabama | ~10K | 0.90× | |
| 37 | Arkansas | ~8K | 0.90× | |
| 38 | Nebraska | ~5K | 0.90× | |
| 39 | Maine | ~4K | 0.89× | |
| 40 | Utah | ~9K | 0.88× | |
| 41 | New Hampshire | ~4K | 0.88× | |
| 42 | Michigan | ~30K | 0.87× | |
| 43 | New Mexico | ~5K | 0.86× | |
| 44 | Montana | ~3K | 0.86× | |
| 45 | West Virginia | ~4K | 0.84× | |
| 46 | Tennessee | ~20K | 0.83× | |
| 47 | Missouri | ~10K | 0.83× | |
| 48 | Ohio | ~30K | 0.81× | |
| 49 | Mississippi | ~7K | 0.80× | |
| 50 | Idaho | ~4K | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for FIBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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