Rascasse Audience Intelligence

Women's basketball Audience in United States

A data profile of the people who buy, follow and care about Women's basketball in United States — modelled from more than twelve digital signal sources. Women's basketball has an estimated audience of 5,140,415 people in United States.

#3716among Topic in United States#558in Sports

The average Women's basketball fan in United States is 38.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's basketball profile in United States.

Audience size
5.1M
in United States
Gender
44.6%♀
55.4% male
Age
38.4
average years
Country rank
#6518
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's basketball fans

44.6% are female, 55.4% are male, average age 38.4.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Women's basketball audience in United States
MetricValue
Female44.6%
Male55.4%
Average age38.4
Estimated audience size5,140,415
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Women's basketball audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

57.6%

of the worldwide Women's basketball audience comes from United States.

Worldwide audience distribution share by country for Women's basketball
CountryShare
United States57.6%
Japan13.8%
France2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~100K3.30×
02South Carolina~200K2.52×
03Connecticut~100K2.00×
04Nebraska~40K1.64×
05Louisiana~100K1.47×
06Kentucky~90K1.36×
07Delaware~20K1.26×
08West Virginia~30K1.22×
09Mississippi~50K1.16×
10Indiana~100K1.15×
11North Carolina~200K1.10×
12Tennessee~100K1.09×
13Virginia~100K1.08×
14Alabama~80K1.07×
15Vermont~9K1.04×
16Kansas~40K1.02×
17Michigan~100K0.98×
18Minnesota~70K0.98×
19Washington, District of Columbia~20K0.97×
20South Dakota~10K0.97×
21Arkansas~40K0.94×
22Ohio~100K0.93×
23Maine~20K0.93×
24Maryland~80K0.92×
25Rhode Island~10K0.88×
26Oklahoma~50K0.87×
27Montana~10K0.87×
28North Dakota~9K0.87×
29Georgia~100K0.86×
30Pennsylvania~100K0.84×
31Illinois~100K0.83×
32New Mexico~20K0.83×
33Massachusetts~80K0.82×
34Missouri~70K0.82×
35New Hampshire~20K0.82×
36Wisconsin~60K0.80×
37Alaska~9K0.80×
38Texas~300K0.77×
39Arizona~80K0.77×
40Nevada~40K0.76×
41Colorado~60K0.75×
42Oregon~40K0.75×
43Hawaii~20K0.74×
44Idaho~20K0.73×
45New Jersey~90K0.69×
46Florida~200K0.68×
47New York~200K0.67×
48Utah~30K0.62×
49California~300K0.60×
50Washington~60K0.60×
Fig. 06

Affinity by region

Affinity by region — Women's basketball, United States
0.60×1.00×3.30×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Women's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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