Rascasse Audience Intelligence

Unrivaled Audience in United States

A data profile of the people who buy, follow and care about Unrivaled in United States — modelled from more than twelve digital signal sources. Unrivaled has an estimated audience of 995,223 people in United States.

#287among Basketball in United States#269among Event in United States#2190in Sports

The average Unrivaled fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Megan Fox, 3x3 (basketball), Brook Lopez, with strongest over-indexing on Megan Fox (23.45× the country average).

Demographically, the Unrivaled audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unrivaled fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Megan Fox.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unrivaled profile in United States.

Audience size
995K
in United States
Gender
32.8%♀
67.2% male
Age
35.3
average years
Country rank
#23735
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unrivaled fans

32.8% are female, 67.2% are male, average age 35.3.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Unrivaled audience in United States
MetricValue
Female32.8%
Male67.2%
Average age35.3
Estimated audience size995,223
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Unrivaled audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Unrivaled audience comes from United States.

Worldwide audience distribution share by country for Unrivaled
CountryShare
United States80.2%
Canada3.5%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unrivaled audience in United States is strongest.

Fig. 05

Top regions by affinity

Unrivaled fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K3.95×
02Minnesota~30K2.05×
03Connecticut~20K1.85×
04Indiana~30K1.40×
05Washington, District of Columbia~4K1.28×
06South Dakota~3K1.28×
07Maryland~20K1.25×
08Illinois~40K1.22×
09South Carolina~20K1.22×
10Delaware~3K1.19×
11Vermont~2K1.11×
12Maine~4K1.08×
13New York~60K1.06×
14North Dakota~2K1.02×
15Virginia~20K1.01×
16Massachusetts~20K1.00×
17Nevada~10K0.99×
18Georgia~30K0.98×
19Pennsylvania~30K0.97×
20Rhode Island~3K0.96×
21Louisiana~10K0.94×
22Oregon~10K0.93×
23North Carolina~30K0.92×
24New Jersey~20K0.92×
25Missouri~10K0.92×
26Wisconsin~10K0.91×
27Washington~20K0.87×
28Alabama~10K0.87×
29New Hampshire~3K0.87×
30Nebraska~4K0.86×
31Montana~2K0.86×
32Mississippi~7K0.85×
33Ohio~30K0.84×
34Arkansas~7K0.84×
35Kentucky~10K0.82×
36Arizona~20K0.81×
37Tennessee~20K0.81×
38Florida~50K0.80×
39West Virginia~4K0.80×
40Alaska~2K0.80×
41Kansas~6K0.78×
42Texas~70K0.77×
43California~80K0.76×
44New Mexico~4K0.75×
45Michigan~20K0.74×
46Colorado~10K0.74×
47Oklahoma~8K0.73×
48Hawaii~3K0.69×
49Idaho~3K0.59×
50Utah~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Unrivaled, United States
0.58×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unrivaled audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unrivaled audience
#·InterestCategoryAffinity×
013x3 (basketball)Sports90.27×
02EuroLeagueSports67.74×
03Brook LopezSports65.53×
04Jrue HolidaySports30.67×
05YahtzeeGames29.15×
06Megan FoxMovies & TV23.45×
07United States national football teamSports15.58×
08Giannis AntetokounmpoSports12.07×
09Damian LillardSports11.63×
10De'Aaron FoxSports10.78×
11Minnesota TimberwolvesSports9.95×
12Charlotte HornetsSports9.94×
13Washington WizardsSports9.17×
14Luka DončićSports7.31×
15US Open (tennis)Sports6.40×
16Utah JazzSports6.05×
17San Antonio SpursSports5.08×
18LeBron JamesSports4.49×
19Hair ExtensionsBeauty & Wellness4.35×
20FIFA World CupSports2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unrivaled audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unrivaled audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Risk AppetiteTHRILL1.55×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unrivaled audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
DIY MentalityTHRILL0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unrivaled have in United States?

Unrivaled has an estimated audience of 995,223 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unrivaled fans?

32.8% of Unrivaled fans are female, 67.2% are male, with an average age of 35.3 years.

03

Which brands do Unrivaled fans like most?

Unrivaled fans show strongest brand affinity for Megan Fox (23.45×), 3x3 (basketball) (90.27×), and Brook Lopez (65.53×) over the country average.

04

Where do Unrivaled fans live in United States?

Unrivaled fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Unrivaled fans also like?

Beyond Unrivaled itself, the audience over-indexes on 3x3 (basketball) (90.27×), Brook Lopez (65.53×), Giannis Antetokounmpo (12.07×), and Jrue Holiday (30.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Unrivaled audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unrivaled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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