Unrivaled Audience in United States

Unrivaled logo

Unrivaled has an estimated audience of 1,048,548 people in United States. 41.6% are female, 58.4% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Bully (2011 film), Surf kayaking, Product design, Mackenzie Foy, Alaska.

The average Unrivaled fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bully (2011 film), Surf kayaking, Product design, with strongest over-indexing on Bully (2011 film) (20× the country average). Demographically, the Unrivaled audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of Unrivaled fans

Demographic split for Unrivaled audience in United States
MetricValue
Female41.6%
Male58.4%
Average age37.6
Estimated audience size1,048,548

Audience persona

The typical Unrivaled fan in United States is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Bully (2011 film).

Top regions in United States

Top regions ranked by reach for Unrivaled in United States
RegionReachAffinity
California85,3680.74×
Texas67,4190.75×
New York60,5701.03×
Florida59,6480.84×
Illinois47,4121.36×
Iowa41,3344.78×
Minnesota32,1632.14×
North Carolina31,5461×
Georgia30,8910.96×
Pennsylvania28,3130.8×
Indiana27,7001.45×
Ohio26,5840.82×
Virginia25,7601.01×
New Jersey22,5140.84×
Michigan21,2300.77×
Massachusetts21,0191.02×
Maryland20,5291.14×
South Carolina19,5801.24×
Washington17,8950.85×
Arizona16,5100.77×
Tennessee16,4990.78×
Connecticut15,7821.5×
Missouri15,0030.89×
Wisconsin12,9040.82×
Louisiana12,8540.95×
Colorado12,7960.77×
Alabama11,4030.78×
Oregon11,2550.94×
Kentucky10,6710.81×
Nevada10,0770.99×
Oklahoma7,5920.65×
Mississippi6,8770.8×
Arkansas6,6100.77×
Kansas6,4040.78×
Utah5,0450.54×
Nebraska4,5260.86×
Maine4,0421.08×
Washington, District of Columbia3,7691.2×
New Mexico3,6710.7×
South Dakota3,4071.41×
Hawaii3,0410.67×
New Hampshire3,0230.73×
Delaware2,9361.02×
Rhode Island2,8760.86×
West Virginia2,8480.58×
Idaho2,7370.52×
Montana2,4030.83×
North Dakota2,2371.04×
Vermont1,7590.96×
Alaska1,3560.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unrivaled audience
BrandAffinityCategory
Bully (2011 film)20×Movies & TV
Surf kayaking28.97×Sports
Product design2.61×Business & Career
Mackenzie Foy7.64×Fashion & Accessoires
Alaska1.69×Travel & Leisure
Graham Greene5.77×Literature
Pro-Ject3.83×Music & Radio
Hebe5.89×Home & Garden
Jesse Plemons3.01×Movies & TV
Nick Jr. (Australia)6.98×Kids & Family
Historic site3.2×Arts & Culture
Consequence (rapper)4.81×Music & Radio
La Jolla6.61×Travel & Leisure
Stop Bullying11.62×Politics & Society
Nebraska Cornhuskers football2.43×Sports
Chili con carne5.4×Food & Beverages
Queens College, City University of New York4.64×Business & Career
Justice1.81×Politics & Society
Staycation2.07×Home & Garden
Electrolyte2.86×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unrivaled audience
TraitClusterScore
Risk AppetiteTHRILL1.71
LGBTQ+ IdentityOPEN1.54
Luxury OrientationPREMIUM1.4
Early Adopter MentalityPOWER1.17
Family OrientationCONSERVATISM1.17
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Unrivaled
CountryShare
United States82.1%
Canada3.4%
Japan1.8%

See Unrivaled audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Unrivaled have in United States?

Unrivaled has an estimated audience of 1,048,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Unrivaled fans?

41.6% of Unrivaled fans are female, 58.4% are male, with an average age of 37.6 years.

Which brands do Unrivaled fans like most?

Unrivaled fans show strongest brand affinity for Bully (2011 film) (20×), Surf kayaking (28.97×), and Product design (2.61×) over the country average.

Where do Unrivaled fans live in United States?

Unrivaled fans in United States are most concentrated in California (reach 85,368), Texas (reach 67,419), and New York (reach 60,570). These three regions account for the largest share of the active audience.

What other brands do Unrivaled fans also like?

Beyond Unrivaled itself, the audience over-indexes on Surf kayaking (28.97×), Product design (2.61×), Mackenzie Foy (7.64×), and Alaska (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unrivaled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.