Rascasse Audience Intelligence

Queens Center Target Market in United States

A data profile of the people who buy, follow and care about Queens Center in United States — modelled from more than twelve digital signal sources. Queens Center has an estimated audience of 1,380,830 people in United States.

#4among Shopping mall in United States#1925among Brand in United States#327in Shopping

The average Queens Center fan in United States is 32.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include FedEx, Subway, McDonald's, with strongest over-indexing on FedEx (3.67× the country average).

Demographically, the Queens Center audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Queens Center fan in United States is more female, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for FedEx.

Category: Shopping · Type: Brand · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Queens Center profile in United States.

Audience size
1.4M
in United States
Gender
75.7%♀
24.3% male
Age
32.1
average years
Country rank
#18876
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Queens Center

75.7% are female, 24.3% are male, average age 32.1.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Queens Center audience in United States
MetricValue
Female75.7%
Male24.3%
Average age32.1
Estimated audience size1,380,830
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Queens Center audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3918%
40-4916%
50+5%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Queens Center audience comes from United States.

Worldwide audience distribution share by country for Queens Center
CountryShare
United States99.2%
Germany0.8%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Queens Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Queens Center customers by region in United States
#RegionReachAffinity×
01New York~1M44.94×
02New Jersey~60K1.74×
03Alaska~2K0.85×
04South Dakota~2K0.83×
05North Dakota~2K0.83×
06Montana~3K0.82×
07Idaho~5K0.81×
08Vermont~2K0.81×
09New Mexico~5K0.80×
10Mississippi~8K0.79×
11Nebraska~5K0.78×
12Arkansas~8K0.76×
13Iowa~8K0.75×
14West Virginia~4K0.73×
15Utah~8K0.70×
16Kansas~7K0.70×
17Rhode Island~3K0.70×
18Oklahoma~10K0.69×
19New Hampshire~3K0.68×
20Maine~3K0.68×
21Connecticut~9K0.67×
22Louisiana~10K0.66×
23Delaware~2K0.66×
24Alabama~10K0.62×
25Wisconsin~10K0.61×
26Oregon~9K0.61×
27Hawaii~3K0.59×
28Nevada~7K0.58×
29Missouri~10K0.57×
30Washington, District of Columbia~2K0.57×
31Kentucky~9K0.55×
32Minnesota~10K0.54×
33Colorado~10K0.50×
34Tennessee~10K0.46×
35South Carolina~9K0.45×
36Washington~10K0.43×
37Indiana~10K0.42×
38Arizona~10K0.39×
39Maryland~8K0.35×
40Michigan~10K0.34×
41Massachusetts~8K0.32×
42Ohio~10K0.31×
43Illinois~10K0.30×
44Pennsylvania~10K0.29×
45Virginia~9K0.29×
46North Carolina~10K0.28×
47Georgia~10K0.27×
48Florida~20K0.20×
49Texas~20K0.18×
50California~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Queens Center, United States
0.15×1.00×44.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Queens Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Queens Center audience
#·InterestCategoryAffinity×
01FedExBusiness & Career3.67×
02LotteryGames3.59×
03La LigaSports3.02×
04Foot LockerShopping2.83×
05SubwayFood & Beverages2.55×
06Shopping mallsShopping2.27×
07InnovationBusiness & Career2.11×
08Apple TVMovies & TV2.11×
09Renewable energyBusiness & Career2.11×
10The UPS StoreShopping2.08×
11Fast casual restaurantsFood & Beverages2.07×
12McDonald'sFood & Beverages2.00×
13Staples (Canada)Business & Career1.85×
14Domino's PizzaFood & Beverages1.82×
15United States Postal ServiceBusiness & Career1.81×
16FIFA World CupSports1.76×
17Discount storesShopping1.73×
18PowerballGames1.54×
19AirbnbTravel & Leisure1.50×
20Pizza HutFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Queens Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Queens Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Convenience OrientationPREMIUM1.49×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Queens Center audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
TraditionCONSERVATISM0.83×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Queens Center's target market in United States?

Queens Center's target market in United States covers an estimated 1,380,830 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Queens Center customers?

75.7% of the Queens Center audience are female, 24.3% are male, with an average age of 32.1 years.

03

Which brands do Queens Center fans like most?

Queens Center fans show strongest brand affinity for FedEx (3.67×), Subway (2.55×), and McDonald's (2×) over the country average.

04

Where do Queens Center fans live in United States?

Queens Center fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~60K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Queens Center fans also like?

Beyond Queens Center itself, the audience over-indexes on Subway (2.55×), McDonald's (2×), Shopping malls (2.27×), and FIFA World Cup (1.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Queens Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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