A data profile of the people who buy, follow and care about Mercato Shopping Mall in Italy — modelled from more than twelve digital signal sources. Mercato Shopping Mall has an estimated audience of 48,102 people in Italy.
The average Mercato Shopping Mall fan in Italy is 30.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Subito.it, OVS, IKEA, with strongest over-indexing on Subito.it (3.35× the country average).
Demographically, the Mercato Shopping Mall audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mercato Shopping Mall fan in Italy is balanced, around 30.6 years old, with strong Quality Awareness tendencies and a notable affinity for Subito.it.
The key figures that characterise the Mercato Shopping Mall profile in Italy.
52.3% are female, 47.7% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 30.6 |
| Estimated audience size | 48,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Mercato Shopping Mall audience comes from Italy.
| Country | Share |
|---|---|
| United States | 76.8% |
| United Kingdom | 4.2% |
| United Arab Emirates | 3.8% |
Where the Mercato Shopping Mall audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | <1K | 1.15× | |
| 02 | Trentino-Alto Adige/Südtirol | <1K | 1.07× | |
| 03 | Friuli-Venezia Giulia | <1K | 1.07× | |
| 04 | Abruzzo | ~1K | 1.06× | |
| 05 | Calabria | ~2K | 1.05× | |
| 06 | Marche | ~1K | 1.03× | |
| 07 | Sardinia | ~1K | 1.02× | |
| 08 | Liguria | ~1K | 1.02× | |
| 09 | Sicilia | ~4K | 0.96× | |
| 10 | Puglia | ~3K | 0.96× | |
| 11 | Tuscany | ~3K | 0.95× | |
| 12 | Campania | ~5K | 0.94× | |
| 13 | Emilia-Romagna | ~4K | 0.94× | |
| 14 | Veneto | ~4K | 0.94× | |
| 15 | Piedmont | ~3K | 0.94× | |
| 16 | Lazio | ~5K | 0.90× | |
| 17 | Lombardy | ~7K | 0.84× |
The strongest cross-interests of the Mercato Shopping Mall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subito.it | Shopping | 3.35× | ||
| 02 | Shabby chic | Home & Garden | 3.26× | ||
| 03 | Microwave oven | Home & Garden | 2.88× | ||
| 04 | Groupon | Internet & Social Media | 2.58× | ||
| 05 | OVS | Fashion & Accessoires | 2.56× | ||
| 06 | Adriatic Sea | Travel & Leisure | 2.24× | ||
| 07 | Privalia | Fashion & Accessoires | 2.24× | ||
| 08 | Kitchenware | Home & Garden | 2.13× | ||
| 09 | Cleanliness | Home & Garden | 2.12× | ||
| 10 | Telegram | Internet & Social Media | 1.79× | ||
| 11 | IKEA | Home & Garden | 1.75× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.73× | ||
| 13 | Coop | Food & Beverages | 1.71× | ||
| 14 | H&M | Shopping | 1.67× | ||
| 15 | Slovenia | Travel & Leisure | 1.66× | ||
| 16 | Electronics | Technology & Electronics | 1.61× | ||
| 17 | Instant messaging | Internet & Social Media | 1.60× | ||
| 18 | Genetics | Kids & Family | 1.59× | ||
| 19 | Lidl | Shopping | 1.56× | ||
| 20 | Confectionery | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| DIY Mentality | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Indulgence | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.88× |
Mercato Shopping Mall has an estimated audience of 48,102 people in Italy, concentrated in Lombardy and Lazio.
52.3% of Mercato Shopping Mall fans are female, 47.7% are male, with an average age of 30.6 years.
Mercato Shopping Mall fans show strongest brand affinity for Subito.it (3.35×), OVS (2.56×), and IKEA (1.75×) over the country average.
Mercato Shopping Mall fans in Italy are most concentrated in Lombardy (reach ~7K), Lazio (reach ~5K), and Campania (reach ~5K). These three regions account for the largest share of the active audience.
Beyond Mercato Shopping Mall itself, the audience over-indexes on OVS (2.56×), IKEA (1.75×), Lidl (1.56×), and Coop (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mercato Shopping Mall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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