Rascasse Audience Intelligence

McCafé Target Market in United States

A data profile of the people who buy, follow and care about McCafé in United States — modelled from more than twelve digital signal sources. McCafé has an estimated audience of 464,610 people in United States.

#126among Restaurants in United States#3933among Brand in United States#2042in Food & Beverages

The average McCafé fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include ARCO, Krispy Kreme, Baskin-Robbins, with strongest over-indexing on ARCO (20.34× the country average).

Demographically, the McCafé audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McCafé fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for ARCO.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McCafé profile in United States.

Audience size
465K
in United States
Gender
66.4%♀
33.6% male
Age
37.2
average years
Country rank
#38242
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of McCafé

66.4% are female, 33.6% are male, average age 37.2.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for McCafé audience in United States
MetricValue
Female66.4%
Male33.6%
Average age37.2
Estimated audience size464,610
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the McCafé audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3914%
40-4916%
50+22%
Fig. 04

Worldwide distribution

9.9%

of the worldwide McCafé audience comes from United States.

Worldwide audience distribution share by country for McCafé
CountryShare
Germany32.3%
Japan14.0%
United States9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McCafé audience in United States is strongest.

Fig. 05

Top regions by affinity

McCafé customers by region in United States
#RegionReachAffinity×
01Connecticut~10K2.51×
02Mississippi~6K1.51×
03Texas~60K1.45×
04New York~40K1.37×
05California~70K1.33×
06Maryland~10K1.28×
07Illinois~20K1.26×
08Iowa~5K1.26×
09Virginia~10K1.22×
10Tennessee~10K1.15×
11New Mexico~3K1.12×
12Indiana~9K1.10×
13Kansas~4K1.07×
14Kentucky~6K1.04×
15Washington, District of Columbia~1K1.04×
16Florida~30K1.01×
17New Jersey~10K1.01×
18West Virginia~2K1.00×
19North Carolina~10K0.99×
20Michigan~10K0.99×
21Hawaii~2K0.99×
22Nevada~4K0.98×
23Wisconsin~7K0.97×
24Ohio~10K0.96×
25Massachusetts~9K0.96×
26Louisiana~6K0.96×
27Georgia~10K0.95×
28South Carolina~7K0.95×
29Missouri~7K0.94×
30Alabama~6K0.94×
31Rhode Island~1K0.94×
32South Dakota~1K0.94×
33Arizona~9K0.93×
34Arkansas~4K0.93×
35North Dakota<1K0.93×
36New Hampshire~2K0.92×
37Alaska<1K0.92×
38Nebraska~2K0.91×
39Washington~8K0.90×
40Vermont<1K0.90×
41Minnesota~6K0.89×
42Oregon~5K0.89×
43Oklahoma~5K0.89×
44Colorado~6K0.88×
45Montana~1K0.88×
46Utah~4K0.87×
47Delaware~1K0.87×
48Maine~1K0.84×
49Idaho~2K0.83×
50Pennsylvania~10K0.80×
Fig. 06

Affinity by region

Affinity by region — McCafé, United States
0.80×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McCafé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McCafé audience
#·InterestCategoryAffinity×
01Caffè NeroFood & Beverages21.74×
02ARCOCars & Mobility20.34×
03Fried chicken restaurantFood & Beverages18.46×
04Food presentationInternet & Social Media17.94×
05Biscoff CookiesFood & Beverages16.68×
06ReeseMovies & TV15.46×
07Philz CoffeeFood & Beverages15.19×
08Le Pain QuotidienFood & Beverages14.40×
09Blue Bottle Coffee CompanyFood & Beverages11.80×
10MarkiplierGames11.19×
11Baskin-RobbinsFood & Beverages8.95×
12Jeni's Splendid Ice CreamsFood & Beverages8.91×
13Krispy KremeFood & Beverages7.39×
14Dutch Bros. CoffeeFood & Beverages7.17×
15Online food orderingFood & Beverages4.86×
16Dunkin' DonutsFood & Beverages4.67×
17QuikTripShopping4.61×
18CateringFood & Beverages4.12×
19Popeyes Louisiana KitchenFood & Beverages2.69×
20SupermanMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McCafé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McCafé audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
Design AffinityPREMIUM1.24×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McCafé audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.76×
Community OrientationOPEN0.79×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is McCafé's target market in United States?

McCafé's target market in United States covers an estimated 464,610 people, concentrated in California and Texas.

02

What is the gender split and age of McCafé customers?

66.4% of the McCafé audience are female, 33.6% are male, with an average age of 37.2 years.

03

Which brands do McCafé fans like most?

McCafé fans show strongest brand affinity for ARCO (20.34×), Krispy Kreme (7.39×), and Baskin-Robbins (8.95×) over the country average.

04

Where do McCafé fans live in United States?

McCafé fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do McCafé fans also like?

Beyond McCafé itself, the audience over-indexes on Krispy Kreme (7.39×), Baskin-Robbins (8.95×), Fried chicken restaurant (18.46×), and Philz Coffee (15.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See McCafé audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for McCafé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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