McCafé Audience in United States

McCafé logo

McCafé has an estimated audience of 457,048 people in United States. 66.4% are female, 33.6% are male, average age 37.2. Top regions: California, Texas, New York. Top brand affinities: ARCO, Krispy Kreme, Baskin-Robbins, Fried chicken restaurant, Philz Coffee.

The average McCafé fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ARCO, Krispy Kreme, Baskin-Robbins, with strongest over-indexing on ARCO (20.34× the country average). Demographically, the McCafé audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of McCafé fans

Demographic split for McCafé audience in United States
MetricValue
Female66.4%
Male33.6%
Average age37.2
Estimated audience size457,048

Audience persona

The typical McCafé fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for McCafé in United States
RegionReachAffinity
California71,6351.43×
Texas61,5791.57×
New York43,5651.71×
Florida34,8961.13×
Illinois21,7151.43×
North Carolina14,4661.05×
Ohio13,8940.99×
Georgia13,7090.97×
Virginia13,2811.19×
Michigan12,7771.07×
Pennsylvania12,3380.8×
New Jersey11,6141×
Tennessee9,7781.07×
Massachusetts9,4401.05×
Arizona9,2710.99×
Washington8,9140.97×
Maryland8,7031.11×
Indiana8,4891.02×
Connecticut7,5231.64×
Missouri7,2480.98×
Wisconsin7,0221.02×
South Carolina6,6500.97×
Mississippi6,4051.7×
Kentucky6,1371.07×
Alabama6,1280.96×
Colorado5,9620.83×
Louisiana5,8160.99×
Minnesota5,7630.88×
Iowa5,1301.36×
Nevada4,5901.04×
Oregon4,5610.87×
Kansas4,5031.25×
Oklahoma4,3810.86×
Utah3,6210.88×
Arkansas3,4710.92×
New Mexico2,1970.96×
West Virginia2,0630.97×
Hawaii1,9520.99×
Nebraska1,9060.83×
Washington, District of Columbia1,6401.19×
Idaho1,4540.63×
New Hampshire1,3600.75×
Rhode Island1,1940.82×
Maine1,0440.64×
Montana7500.59×
Delaware7480.59×
North Dakota7210.77×
South Dakota7080.67×
Alaska6740.69×
Vermont4400.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McCafé audience
BrandAffinityCategory
ARCO20.34×Cars & Mobility
Krispy Kreme7.39×Food & Beverages
Baskin-Robbins8.95×Food & Beverages
Fried chicken restaurant18.46×Food & Beverages
Philz Coffee15.19×Food & Beverages
Dunkin' Donuts4.67×Food & Beverages
Dutch Bros. Coffee7.17×Food & Beverages
Blue Bottle Coffee Company11.8×Food & Beverages
Online food ordering4.86×Food & Beverages
QuikTrip4.61×Shopping
Superman1.66×Movies & TV
Markiplier11.19×Games
Catering4.12×Food & Beverages
Reese15.46×Movies & TV
Caffè Nero21.74×Food & Beverages
Le Pain Quotidien14.4×Food & Beverages
Food presentation17.94×Internet & Social Media
Pizza Hut2.18×Food & Beverages
Biscoff Cookies16.68×Food & Beverages
Wawa Inc.2.81×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McCafé audience
TraitClusterScore
IndulgenceJOY1.94
Family OrientationCONSERVATISM1.52
Pet OwnershipJOY1.51
LGBTQ+ IdentityOPEN1.34
Luxury OrientationPREMIUM1.33
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for McCafé
CountryShare
Germany35.7%
United States13.0%
Canada4.6%

See McCafé audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does McCafé have in United States?

McCafé has an estimated audience of 457,048 people in United States, concentrated in California and Texas.

What is the gender split and age of McCafé fans?

66.4% of McCafé fans are female, 33.6% are male, with an average age of 37.2 years.

Which brands do McCafé fans like most?

McCafé fans show strongest brand affinity for ARCO (20.34×), Krispy Kreme (7.39×), and Baskin-Robbins (8.95×) over the country average.

Where do McCafé fans live in United States?

McCafé fans in United States are most concentrated in California (reach 71,635), Texas (reach 61,579), and New York (reach 43,565). These three regions account for the largest share of the active audience.

What other brands do McCafé fans also like?

Beyond McCafé itself, the audience over-indexes on Krispy Kreme (7.39×), Baskin-Robbins (8.95×), Fried chicken restaurant (18.46×), and Philz Coffee (15.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McCafé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.