Rascasse Audience Intelligence

Plants vs. Zombies Audience in United States

A data profile of the people who buy, follow and care about Plants vs. Zombies in United States — modelled from more than twelve digital signal sources. Plants vs. Zombies has an estimated audience of 648,796 people in United States.

#224among Video game in United States#381among Video / Board Game in United States#655in Games

The average Plants vs. Zombies fan in United States is 28.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Otaku, Anime convention, with strongest over-indexing on Superman (2.93× the country average).

Demographically, the Plants vs. Zombies audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plants vs. Zombies fan in United States is more male, around 28.5 years old, with strong Risk Appetite tendencies and a notable affinity for Superman.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plants vs. Zombies profile in United States.

Audience size
649K
in United States
Gender
36.2%♀
63.8% male
Age
28.5
average years
Country rank
#31321
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plants vs. Zombies fans

36.2% are female, 63.8% are male, average age 28.5.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Plants vs. Zombies audience in United States
MetricValue
Female36.2%
Male63.8%
Average age28.5
Estimated audience size648,796
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Plants vs. Zombies audience in United States
Age bracketShare%
16-1953%
20-2920%
30-3913%
40-498%
50+7%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Plants vs. Zombies audience comes from United States.

Worldwide audience distribution share by country for Plants vs. Zombies
CountryShare
United States14.2%
China6.0%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plants vs. Zombies audience in United States is strongest.

Fig. 05

Top regions by affinity

Plants vs. Zombies fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.43×
02Arizona~20K1.32×
03Washington~20K1.31×
04Texas~70K1.30×
05Idaho~4K1.29×
06New Mexico~4K1.28×
07Nevada~8K1.26×
08Oregon~9K1.21×
09Utah~7K1.21×
10Oklahoma~9K1.20×
11Indiana~10K1.12×
12Kentucky~9K1.12×
13Hawaii~3K1.11×
14West Virginia~3K1.08×
15Kansas~5K1.05×
16Alaska~1K1.05×
17North Dakota~1K1.05×
18Illinois~20K1.03×
19Virginia~20K1.03×
20Arkansas~5K1.03×
21New Hampshire~3K1.02×
22Missouri~10K0.98×
23South Dakota~1K0.96×
24Pennsylvania~20K0.95×
25Ohio~20K0.95×
26North Carolina~20K0.95×
27New York~30K0.93×
28Tennessee~10K0.93×
29Iowa~5K0.93×
30Nebraska~3K0.93×
31Michigan~20K0.92×
32New Jersey~20K0.92×
33Colorado~9K0.92×
34Louisiana~8K0.92×
35Georgia~20K0.91×
36Wisconsin~9K0.91×
37Florida~40K0.90×
38Minnesota~8K0.90×
39Alabama~8K0.88×
40Montana~2K0.88×
41Maryland~10K0.87×
42Mississippi~5K0.86×
43Maine~2K0.86×
44Rhode Island~2K0.86×
45Massachusetts~10K0.84×
46Connecticut~5K0.84×
47Vermont<1K0.84×
48South Carolina~8K0.81×
49Delaware~1K0.79×
50Washington, District of Columbia~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Plants vs. Zombies, United States
0.72×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plants vs. Zombies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plants vs. Zombies audience
#·InterestCategoryAffinity×
01Monster HunterGames8.52×
02OtakuLiterature6.14×
03Assassin's CreedGames6.08×
04Action role-playing gameGames6.05×
05CrunchyrollGames5.82×
06Tabletop role-playing gameGames5.41×
07Anime conventionLiterature4.91×
08GameStopGames4.63×
09Action-adventure gameGames4.23×
10Anime and manga fandomLiterature4.03×
11PokémonGames3.66×
12TwitchGames3.27×
13SupermanMovies & TV2.93×
14KPop Demon HuntersMovies & TV2.61×
15PeacemakerMovies & TV2.49×
16Harry PotterMovies & TV2.26×
17SpotifyInternet & Social Media2.06×
18Video gamesGames1.97×
19NFLSports1.76×
20YouTubeMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plants vs. Zombies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plants vs. Zombies audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.30×
Pet OwnershipJOY1.27×
Urban LifestyleOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plants vs. Zombies audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.48×
SpiritualityBALANCE0.49×
CreativityOPEN0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plants vs. Zombies have in United States?

Plants vs. Zombies has an estimated audience of 648,796 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plants vs. Zombies fans?

36.2% of Plants vs. Zombies fans are female, 63.8% are male, with an average age of 28.5 years.

03

Which brands do Plants vs. Zombies fans like most?

Plants vs. Zombies fans show strongest brand affinity for Superman (2.93×), Otaku (6.14×), and Anime convention (4.91×) over the country average.

04

Where do Plants vs. Zombies fans live in United States?

Plants vs. Zombies fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Plants vs. Zombies fans also like?

Beyond Plants vs. Zombies itself, the audience over-indexes on Otaku (6.14×), Anime convention (4.91×), GameStop (4.63×), and Monster Hunter (8.52×) compared to the United States average.

Appendix

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See Plants vs. Zombies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plants vs. Zombies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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