Plants vs. Zombies Audience in United States
Plants vs. Zombies has an estimated audience of 647,924 people in United States. 36.2% are female, 63.8% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Superman, Otaku, GameStop, Anime convention, Monster Hunter.
The average Plants vs. Zombies fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Otaku, GameStop, with strongest over-indexing on Superman (2.93× the country average). Demographically, the Plants vs. Zombies audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Plants vs. Zombies fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 28.5 |
| Estimated audience size | 647,924 |
Audience persona
The typical Plants vs. Zombies fan in United States is more male, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 104,674 | 1.47× |
| Texas | 72,475 | 1.3× |
| Florida | 42,721 | 0.97× |
| New York | 35,542 | 0.98× |
| Illinois | 22,154 | 1.03× |
| Pennsylvania | 20,531 | 0.94× |
| Ohio | 18,932 | 0.95× |
| Georgia | 18,543 | 0.93× |
| North Carolina | 18,389 | 0.94× |
| Washington | 18,387 | 1.41× |
| Arizona | 17,871 | 1.35× |
| Virginia | 17,830 | 1.13× |
| Michigan | 16,006 | 0.94× |
| New Jersey | 15,933 | 0.97× |
| Indiana | 13,366 | 1.13× |
| Tennessee | 12,283 | 0.95× |
| Massachusetts | 11,266 | 0.88× |
| Maryland | 10,343 | 0.93× |
| Missouri | 9,949 | 0.95× |
| Colorado | 9,701 | 0.95× |
| Oregon | 9,343 | 1.26× |
| Oklahoma | 8,550 | 1.19× |
| Minnesota | 8,397 | 0.9× |
| Wisconsin | 8,393 | 0.86× |
| Utah | 8,225 | 1.42× |
| Kentucky | 8,173 | 1.01× |
| Nevada | 8,060 | 1.29× |
| South Carolina | 7,637 | 0.78× |
| Louisiana | 6,817 | 0.82× |
| Alabama | 6,716 | 0.74× |
| Connecticut | 5,398 | 0.83× |
| Kansas | 5,152 | 1.01× |
| Arkansas | 5,129 | 0.96× |
| Iowa | 4,716 | 0.88× |
| Mississippi | 4,400 | 0.82× |
| Idaho | 4,213 | 1.3× |
| New Mexico | 3,954 | 1.22× |
| Hawaii | 3,200 | 1.15× |
| West Virginia | 3,078 | 1.02× |
| Nebraska | 2,936 | 0.9× |
| New Hampshire | 2,775 | 1.09× |
| Washington, District of Columbia | 2,356 | 1.21× |
| Maine | 1,891 | 0.81× |
| Rhode Island | 1,720 | 0.83× |
| Montana | 1,447 | 0.8× |
| Delaware | 1,264 | 0.71× |
| Alaska | 1,239 | 0.89× |
| South Dakota | 1,185 | 0.79× |
| North Dakota | 1,168 | 0.88× |
| Vermont | 911 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 2.93× | Movies & TV |
| Otaku | 6.14× | Literature |
| GameStop | 4.63× | Games |
| Anime convention | 4.91× | Literature |
| Monster Hunter | 8.52× | Games |
| Action role-playing game | 6.05× | Games |
| Crunchyroll | 5.82× | Games |
| Anime and manga fandom | 4.03× | Literature |
| Peacemaker | 2.49× | Movies & TV |
| Video games | 1.97× | Games |
| YouTube | 1.73× | Movies & TV |
| Harry Potter | 2.26× | Movies & TV |
| Spotify | 2.06× | Internet & Social Media |
| Pokémon | 3.66× | Games |
| NFL | 1.76× | Sports |
| Tabletop role-playing game | 5.41× | Games |
| KPop Demon Hunters | 2.61× | Movies & TV |
| Action-adventure game | 4.23× | Games |
| Twitch | 3.27× | Games |
| Webcomic | 4.66× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.55 |
| Pet Ownership | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.1 |
| Extroversion | THRILL | 1.04 |
| Urban Lifestyle | OPEN | 0.96 |
| Community Orientation | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| China | 6.3% |
| Mexico | 5.0% |
See Plants vs. Zombies audiences in other countries
More Video game audiences in United States
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- Crossword (17,651,059)
Frequently asked questions
How many fans does Plants vs. Zombies have in United States?
Plants vs. Zombies has an estimated audience of 647,924 people in United States, concentrated in California and Texas.
What is the gender split and age of Plants vs. Zombies fans?
36.2% of Plants vs. Zombies fans are female, 63.8% are male, with an average age of 28.5 years.
Which brands do Plants vs. Zombies fans like most?
Plants vs. Zombies fans show strongest brand affinity for Superman (2.93×), Otaku (6.14×), and GameStop (4.63×) over the country average.
Where do Plants vs. Zombies fans live in United States?
Plants vs. Zombies fans in United States are most concentrated in California (reach 104,674), Texas (reach 72,475), and Florida (reach 42,721). These three regions account for the largest share of the active audience.
What other brands do Plants vs. Zombies fans also like?
Beyond Plants vs. Zombies itself, the audience over-indexes on Otaku (6.14×), GameStop (4.63×), Anime convention (4.91×), and Monster Hunter (8.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Plants vs. Zombies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.