Digital health Audience in United States

Digital health logo

Digital health has an estimated audience of 722,750 people in United States. 64.7% are female, 35.3% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Aladdin (TV series), Environmental health, Health insurance coverage in the United States, Hair Cuttery, The Pirate Bay.

The average Digital health fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Aladdin (TV series), Environmental health, Health insurance coverage in the United States, with strongest over-indexing on Aladdin (TV series) (25.06× the country average). Demographically, the Digital health audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Digital health fans

Demographic split for Digital health audience in United States
MetricValue
Female64.7%
Male35.3%
Average age40.5
Estimated audience size722,750

Audience persona

The typical Digital health fan in United States is more female, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Aladdin (TV series).

Top regions in United States

Top regions ranked by reach for Digital health in United States
RegionReachAffinity
California127,7861.61×
New York59,8031.48×
Texas46,7700.75×
Florida37,6750.77×
Massachusetts30,1722.12×
Illinois24,8401.03×
Pennsylvania21,6150.89×
Georgia20,6320.93×
Arizona20,3411.38×
Virginia18,8861.07×
New Jersey18,5601.01×
Maryland16,9311.36×
North Carolina15,8580.73×
Ohio11,6910.53×
Washington11,3960.79×
Michigan10,0050.53×
Tennessee9,1580.63×
Missouri9,0090.77×
Minnesota8,8920.86×
Connecticut8,3041.15×
South Carolina7,7290.71×
Indiana7,5300.57×
Colorado7,3430.64×
Washington, District of Columbia6,7833.12×
Kentucky6,7040.74×
Wisconsin5,6870.52×
Nevada5,5620.8×
Louisiana5,1640.55×
Oregon5,1120.62×
Kansas5,0930.89×
Alabama4,3260.43×
Utah4,1410.64×
Oklahoma3,7840.47×
Iowa3,5740.6×
Mississippi3,4850.59×
West Virginia3,1160.93×
Arkansas3,0960.52×
New Hampshire2,9631.04×
Alaska2,8711.86×
Rhode Island2,8611.24×
Nebraska2,7080.75×
Idaho2,6560.73×
Hawaii2,5380.82×
Montana2,5031.25×
South Dakota2,4701.48×
North Dakota2,4051.62×
Wyoming2,3272.17×
New Mexico2,3090.64×
Maine2,2870.88×
Vermont2,2511.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital health audience
BrandAffinityCategory
Aladdin (TV series)25.06×Movies & TV
Environmental health18.27×Politics & Society
Health insurance coverage in the United States25.46×Politics & Society
Hair Cuttery14.72×Beauty & Wellness
The Pirate Bay22.55×Movies & TV
Chester Bennington14.32×Music & Radio
Cat health29.02×Pets & Animals
Health equity14.05×Health
Felix (pet food)20.13×Pets & Animals
Tim Horton6.05×Sports
Northwestern Health Sciences University33.98×Business & Career
Border Collie4.91×Pets & Animals
Harvard School of Dental Medicine30.93×Business & Career
Samoyed (dog)6.48×Pets & Animals
Health care reform18.15×Business & Career
American Public Health Association34.52×Health
Mike Shinoda20.2×Music & Radio
Raw feeding16.48×Pets & Animals
Eastern Time Zone2.09×Politics & Society
An Extremely Goofy Movie20.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital health audience
TraitClusterScore
Career OrientationPOWER1.66
Need for SecurityCONSERVATISM1.64
Price SensitivityPREMIUM1.43
Early Adopter MentalityPOWER1.36
IndulgenceJOY1.32
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Digital health
CountryShare
United States30.9%
Indonesia11.5%
United Kingdom10.1%

See Digital health audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Digital health have in United States?

Digital health has an estimated audience of 722,750 people in United States, concentrated in California and New York.

What is the gender split and age of Digital health fans?

64.7% of Digital health fans are female, 35.3% are male, with an average age of 40.5 years.

Which brands do Digital health fans like most?

Digital health fans show strongest brand affinity for Aladdin (TV series) (25.06×), Environmental health (18.27×), and Health insurance coverage in the United States (25.46×) over the country average.

Where do Digital health fans live in United States?

Digital health fans in United States are most concentrated in California (reach 127,786), New York (reach 59,803), and Texas (reach 46,770). These three regions account for the largest share of the active audience.

What other brands do Digital health fans also like?

Beyond Digital health itself, the audience over-indexes on Environmental health (18.27×), Health insurance coverage in the United States (25.46×), Hair Cuttery (14.72×), and The Pirate Bay (22.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.