Health equity Audience in United States

Health equity logo

Health equity has an estimated audience of 2,769,008 people in United States. 56.7% are female, 43.3% are male, average age 41.5. Top regions: California, Texas, Michigan. Top brand affinities: Tipsy Elves, Urban Outfitters, Arrietty, Israel, Nuts (film).

The average Health equity fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Tipsy Elves, Urban Outfitters, Arrietty, with strongest over-indexing on Tipsy Elves (14.05× the country average). Demographically, the Health equity audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Health equity fans

Demographic split for Health equity audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.5
Estimated audience size2,769,008

Audience persona

The typical Health equity fan in United States is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Health equity in United States
RegionReachAffinity
California233,4220.77×
Texas152,4360.64×
Michigan137,2081.89×
Utah114,9594.64×
New York112,9800.73×
Florida107,8400.58×
North Carolina96,0801.15×
Ohio93,5991.1×
Illinois88,2050.96×
Pennsylvania82,9500.89×
Arizona79,8041.41×
Washington76,8181.38×
Virginia76,0471.13×
Massachusetts75,4291.38×
Georgia70,9890.83×
Tennessee60,4361.09×
Minnesota48,0591.21×
Kentucky46,2781.33×
New Jersey43,9730.62×
Indiana42,0190.83×
Colorado38,9800.89×
Wisconsin37,5850.9×
Alabama36,5930.95×
Oregon35,5001.12×
South Carolina31,5890.76×
Missouri31,2330.7×
Maryland28,4930.6×
Connecticut27,0510.97×
Idaho26,0031.87×
Louisiana24,6620.69×
Iowa23,9461.05×
New Hampshire15,4971.42×
Nebraska13,7170.99×
Arkansas13,0930.57×
Kansas12,7100.58×
Nevada11,9870.45×
Oklahoma11,7980.38×
Montana11,7401.53×
Maine11,7021.18×
Mississippi11,2620.49×
South Dakota9,9451.55×
North Dakota7,4891.32×
New Mexico6,1410.44×
Vermont6,0121.24×
West Virginia5,8710.46×
Washington, District of Columbia4,5920.55×
Delaware4,3910.57×
Wyoming4,1651.01×
Rhode Island3,8590.44×
Alaska3,3880.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health equity audience
BrandAffinityCategory
Tipsy Elves14.05×Shopping
Urban Outfitters2.01×Shopping
Arrietty13.41×Movies & TV
Israel1.82×Travel & Leisure
Nuts (film)4.58×Movies & TV
Barclays Center8.05×Sports
Layne Staley3.83×Music & Radio
South Asian cuisine5.34×Food & Beverages
Jeep Wagoneer3.31×Cars & Mobility
Life of Pi5.15×Movies & TV
Kendra Scott1.56×Fashion & Accessoires
Home staging2.77×Home & Garden
Wikia1.77×Internet & Social Media
Academy Award for Best Original Score8.91×Movies & TV
Jesse Plemons1.74×Movies & TV
Parma6.02×Travel & Leisure
Cam Ward1.87×Sports
Business English2.73×Business & Career
Urban horticulture1.71×Home & Garden
Nebraska Cornhuskers football1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health equity audience
TraitClusterScore
Career OrientationPOWER2.1
SustainabilityBALANCE1.72
Community OrientationOPEN1.7
PatriotismCONSERVATISM1.65
Need for SecurityCONSERVATISM1.63
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Health equity
CountryShare
United States96.9%
United Kingdom0.6%
Canada0.5%

See Health equity audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Health equity have in United States?

Health equity has an estimated audience of 2,769,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Health equity fans?

56.7% of Health equity fans are female, 43.3% are male, with an average age of 41.5 years.

Which brands do Health equity fans like most?

Health equity fans show strongest brand affinity for Tipsy Elves (14.05×), Urban Outfitters (2.01×), and Arrietty (13.41×) over the country average.

Where do Health equity fans live in United States?

Health equity fans in United States are most concentrated in California (reach 233,422), Texas (reach 152,436), and Michigan (reach 137,208). These three regions account for the largest share of the active audience.

What other brands do Health equity fans also like?

Beyond Health equity itself, the audience over-indexes on Urban Outfitters (2.01×), Arrietty (13.41×), Israel (1.82×), and Nuts (film) (4.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health equity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.