Rascasse Audience Intelligence

Health equity Target Market in United States

A data profile of the people who buy, follow and care about Health equity in United States — modelled from more than twelve digital signal sources. Health equity has an estimated audience of 2,752,110 people in United States.

#1125among Brand in United States#409in Health

The average Health equity fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Sustainable energy, Renewable energy, Mortgage loans, with strongest over-indexing on Sustainable energy (10.87× the country average).

Demographically, the Health equity audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health equity fan in United States is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health equity profile in United States.

Audience size
2.8M
in United States
Gender
56.7%♀
43.3% male
Age
41.5
average years
Country rank
#11032
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Health equity

56.7% are female, 43.3% are male, average age 41.5.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Health equity audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.5
Estimated audience size2,752,110
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Health equity audience in United States
Age bracketShare%
16-1920%
20-2913%
30-3916%
40-4921%
50+29%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Health equity audience comes from United States.

Worldwide audience distribution share by country for Health equity
CountryShare
United States96.8%
United Kingdom0.6%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health equity audience in United States is strongest.

Fig. 05

Top regions by affinity

Health equity customers by region in United States
#RegionReachAffinity×
01Utah~100K4.29×
02Michigan~100K1.91×
03Idaho~30K1.82×
04South Dakota~10K1.67×
05Montana~10K1.58×
06Minnesota~60K1.54×
07North Dakota~9K1.50×
08Vermont~7K1.48×
09New Hampshire~20K1.40×
10Kentucky~50K1.37×
11Massachusetts~70K1.35×
12Washington~70K1.34×
13Arizona~80K1.33×
14Maine~10K1.18×
15Wyoming~5K1.12×
16Oregon~30K1.10×
17Iowa~20K1.08×
18North Carolina~90K1.07×
19Virginia~70K1.07×
20Ohio~90K1.05×
21Tennessee~60K1.01×
22Nebraska~10K0.97×
23Wisconsin~40K0.94×
24Alabama~40K0.94×
25Connecticut~30K0.94×
26Pennsylvania~90K0.92×
27Illinois~80K0.91×
28Colorado~40K0.89×
29California~200K0.78×
30Georgia~70K0.78×
31Indiana~40K0.78×
32New York~100K0.74×
33South Carolina~30K0.73×
34Missouri~30K0.69×
35Louisiana~20K0.67×
36New Jersey~50K0.65×
37Kansas~10K0.63×
38Delaware~5K0.63×
39Alaska~4K0.62×
40Maryland~30K0.59×
41Texas~100K0.58×
42Arkansas~10K0.57×
43Washington, District of Columbia~5K0.55×
44Florida~100K0.54×
45West Virginia~7K0.51×
46Mississippi~10K0.49×
47Rhode Island~4K0.49×
48New Mexico~7K0.47×
49Nevada~10K0.44×
50Oklahoma~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Health equity, United States
0.41×1.00×4.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health equity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health equity audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden10.87×
02Renewable energyBusiness & Career7.76×
03LinkedInInternet & Social Media5.12×
04FedExBusiness & Career5.08×
05LotteryGames4.82×
06First class travelTravel & Leisure4.78×
07Mortgage loansBusiness & Career4.33×
08Home automationTechnology & Electronics4.26×
09Tesla MotorsCars & Mobility4.12×
10Life insuranceBusiness & Career3.89×
11Solar energyHome & Garden3.76×
12PhilanthropyArts & Culture3.73×
13InnovationBusiness & Career3.64×
14Masters TournamentSports3.56×
15Career developmentBusiness & Career3.48×
16Vehicle insuranceCars & Mobility2.93×
17AirbnbTravel & Leisure2.46×
18Nonprofit organizationPolitics & Society2.13×
19GolfSports2.02×
20PinterestInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health equity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health equity audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.21×
Career OrientationPOWER2.61×
Family OrientationCONSERVATISM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health equity audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
DIY MentalityTHRILL0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Health equity's target market in United States?

Health equity's target market in United States covers an estimated 2,752,110 people, concentrated in California and Texas.

02

What is the gender split and age of Health equity customers?

56.7% of the Health equity audience are female, 43.3% are male, with an average age of 41.5 years.

03

Which brands do Health equity fans like most?

Health equity fans show strongest brand affinity for Sustainable energy (10.87×), Renewable energy (7.76×), and Mortgage loans (4.33×) over the country average.

04

Where do Health equity fans live in United States?

Health equity fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Health equity fans also like?

Beyond Health equity itself, the audience over-indexes on Renewable energy (7.76×), Mortgage loans (4.33×), FedEx (5.08×), and First class travel (4.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Health equity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health equity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →