Raw feeding Audience in United States

Raw feeding has an estimated audience of 980,894 people in United States. 54.3% are female, 45.7% are male, average age 38.9. Top regions: Florida, California, Texas. Top brand affinities: Planet Fitness, Pet food, Dog agility, Diaper bag, Cats (musical).

The average Raw feeding fan in United States is 38.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Planet Fitness, Pet food, Dog agility, with strongest over-indexing on Planet Fitness (3.86× the country average). Demographically, the Raw feeding audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Raw feeding fans

Demographic split for Raw feeding audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.9
Estimated audience size980,894

Audience persona

The typical Raw feeding fan in United States is balanced, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Raw feeding in United States
RegionReachAffinity
Florida48,7060.73×
California43,8260.41×
Texas28,8500.34×
New York24,9940.46×
North Carolina14,0370.48×
Georgia12,4320.41×
Illinois11,5600.35×
Pennsylvania11,3770.34×
Utah10,9961.25×
Ohio9,9860.33×
Michigan9,4440.37×
Kentucky9,0660.74×
Arizona9,0460.45×
Virginia8,6490.36×
Mississippi8,4831.05×
New Jersey7,6810.31×
Louisiana7,5420.6×
Arkansas7,5360.93×
Oklahoma7,3700.68×
Washington7,2550.37×
Alabama7,0200.51×
West Virginia7,0031.53×
Alaska6,9883.33×
Oregon6,9140.61×
Tennessee6,6880.34×
South Carolina6,6400.45×
Indiana6,4700.36×
Kansas6,4680.84×
Idaho6,4671.31×
Wisconsin6,4270.44×
Missouri6,2660.4×
Hawaii6,1771.47×
Iowa6,1410.76×
Montana6,0922.24×
Nevada6,0690.64×
South Dakota6,0132.65×
Colorado5,9580.39×
North Dakota5,8552.91×
New Hampshire5,7701.49×
Minnesota5,7420.41×
Wyoming5,6653.9×
Nebraska5,6501.15×
Connecticut5,6420.57×
New Mexico5,6211.14×
Rhode Island5,5721.78×
Maine5,5681.58×
Vermont5,4803.18×
Maryland5,4350.32×
Massachusetts5,2460.27×
Delaware4,9901.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raw feeding audience
BrandAffinityCategory
Planet Fitness3.86×Sports
Pet food4.09×Pets & Animals
Dog agility10.69×Pets & Animals
Diaper bag5.51×Kids & Family
Cats (musical)8.22×Music & Radio
Škoda Auto14.13×Cars & Mobility
Raw foodism12.04×Food & Beverages
Clarinet5.27×Music & Radio
Doberman Pinscher4.49×Pets & Animals
Rottweiler4.04×Pets & Animals
PSV Eindhoven20×Sports
Pet sitting3.96×Pets & Animals
Bass guitar2.79×Music & Radio
Pet store2.97×Pets & Animals
American Pit Bull Terrier3.99×Pets & Animals
Pet Care21.51×Pets & Animals
Labrador5.11×Pets & Animals
Saxophone5×Music & Radio
Australian Shepherd4.42×Pets & Animals
Metaphysics2.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raw feeding audience
TraitClusterScore
Pet OwnershipJOY5.92
Price SensitivityPREMIUM1.82
PatriotismCONSERVATISM1.36
Healthy LifestyleBALANCE1.3
Community OrientationOPEN1.23
LGBTQ+ IdentityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Raw feeding
CountryShare
United States14.9%
Italy14.1%
Brazil10.2%

See Raw feeding audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Raw feeding have in United States?

Raw feeding has an estimated audience of 980,894 people in United States, concentrated in Florida and California.

What is the gender split and age of Raw feeding fans?

54.3% of Raw feeding fans are female, 45.7% are male, with an average age of 38.9 years.

Which brands do Raw feeding fans like most?

Raw feeding fans show strongest brand affinity for Planet Fitness (3.86×), Pet food (4.09×), and Dog agility (10.69×) over the country average.

Where do Raw feeding fans live in United States?

Raw feeding fans in United States are most concentrated in Florida (reach 48,706), California (reach 43,826), and Texas (reach 28,850). These three regions account for the largest share of the active audience.

What other brands do Raw feeding fans also like?

Beyond Raw feeding itself, the audience over-indexes on Pet food (4.09×), Dog agility (10.69×), Diaper bag (5.51×), and Cats (musical) (8.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raw feeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.