Rascasse Audience Intelligence

Raw feeding Audience in United States

A data profile of the people who buy, follow and care about Raw feeding in United States — modelled from more than twelve digital signal sources. Raw feeding has an estimated audience of 980,894 people in United States.

#8734among Topic in United States#377in Pets & Animals

The average Raw feeding fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Cats (musical), Veterinary medicine, with strongest over-indexing on Dog agility (10.59× the country average).

Demographically, the Raw feeding audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raw feeding fan in United States is balanced, around 38.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raw feeding profile in United States.

Audience size
981K
in United States
Gender
54.3%♀
45.7% male
Age
38.9
average years
Country rank
#23986
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raw feeding fans

54.3% are female, 45.7% are male, average age 38.9.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Raw feeding audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.9
Estimated audience size980,894
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Raw feeding audience in United States
Age bracketShare%
16-1916%
20-2925%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Raw feeding audience comes from United States.

Worldwide audience distribution share by country for Raw feeding
CountryShare
United States14.9%
Italy14.1%
Brazil10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raw feeding audience in United States is strongest.

Fig. 05

Top regions by affinity

Raw feeding fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.34×
02Alaska~3K1.34×
03Vermont~2K1.26×
04North Dakota~3K1.25×
05South Dakota~3K1.21×
06Montana~3K1.19×
07Rhode Island~4K1.16×
08Maine~4K1.14×
09Delaware~3K1.12×
10West Virginia~5K1.10×
11New Mexico~5K1.09×
12Hawaii~5K1.09×
13Idaho~5K1.08×
14New Hampshire~4K1.07×
15Mississippi~8K1.05×
16Nebraska~5K1.05×
17Arkansas~8K1.03×
18Utah~9K1.02×
19Kansas~8K1.00×
20Iowa~8K0.99×
21Oklahoma~10K0.96×
22Kentucky~10K0.95×
23Louisiana~10K0.94×
24Connecticut~9K0.94×
25Nevada~9K0.94×
26Alabama~10K0.93×
27Oregon~10K0.93×
28South Carolina~10K0.91×
29Missouri~10K0.90×
30Wisconsin~10K0.90×
31Tennessee~20K0.89×
32Indiana~20K0.89×
33Minnesota~10K0.89×
34Maryland~10K0.88×
35Colorado~10K0.88×
36Massachusetts~20K0.87×
37Arizona~20K0.86×
38Washington~20K0.86×
39Michigan~20K0.84×
40New Jersey~20K0.84×
41Virginia~20K0.84×
42Ohio~20K0.83×
43Georgia~20K0.82×
44North Carolina~20K0.82×
45Pennsylvania~30K0.81×
46Florida~50K0.80×
47Illinois~30K0.80×
48New York~40K0.72×
49Texas~60K0.67×
50California~70K0.62×
Fig. 06

Affinity by region

Affinity by region — Raw feeding, United States
0.62×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raw feeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raw feeding audience
#·InterestCategoryAffinity×
01Raw foodismFood & Beverages16.38×
02Škoda AutoCars & Mobility12.68×
03Dog agilityPets & Animals10.59×
04Cats (musical)Music & Radio9.81×
05Veterinary medicineBusiness & Career4.65×
06Pet sittingPets & Animals4.36×
07Diaper bagKids & Family3.95×
08Pet foodPets & Animals3.69×
09Planet FitnessSports3.21×
10Nonprofit organizationPolitics & Society2.49×
11VeganismFood & Beverages2.45×
12PinterestInternet & Social Media2.20×
13Beauty salonsBeauty & Wellness2.20×
14RecipesFood & Beverages2.12×
15Home improvementHome & Garden2.00×
16CookingFood & Beverages1.98×
17SmartphonesTechnology & Electronics1.96×
18Alcoholic beveragesFood & Beverages1.91×
19XInternet & Social Media1.83×
20Donald TrumpPolitics & Society1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raw feeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raw feeding audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY5.48×
Price SensitivityPREMIUM2.31×
PatriotismCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raw feeding audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Design AffinityPREMIUM0.93×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raw feeding have in United States?

Raw feeding has an estimated audience of 980,894 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Raw feeding fans?

54.3% of Raw feeding fans are female, 45.7% are male, with an average age of 38.9 years.

03

Which brands do Raw feeding fans like most?

Raw feeding fans show strongest brand affinity for Dog agility (10.59×), Cats (musical) (9.81×), and Veterinary medicine (4.65×) over the country average.

04

Where do Raw feeding fans live in United States?

Raw feeding fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Raw feeding fans also like?

Beyond Raw feeding itself, the audience over-indexes on Cats (musical) (9.81×), Veterinary medicine (4.65×), Raw foodism (16.38×), and Planet Fitness (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Raw feeding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raw feeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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