Raw feeding Audience in Germany
Raw feeding has an estimated audience of 666,410 people in Germany. 77.4% are female, 22.6% are male, average age 46.8. Top brand affinities: Chartreux, Fressnapf, Bernese Mountain Dog, Cat food, Pet food.
Top brand affinities include Chartreux, Fressnapf, Bernese Mountain Dog, with strongest over-indexing on Chartreux (35.52× the country average). Demographically, the Raw feeding audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Category: Pets & Animals · Type: Topic
Demographics of Raw feeding fans
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 46.8 |
| Estimated audience size | 666,410 |
Audience persona
The typical Raw feeding fan in Germany is more female, around 46.8 years old, with strong Pet Ownership tendencies and a notable affinity for Chartreux.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chartreux | 35.52× | Pets & Animals |
| Fressnapf | 6.18× | Shopping |
| Bernese Mountain Dog | 11.77× | Pets & Animals |
| Cat food | 5.48× | Pets & Animals |
| Pet food | 3.24× | Pets & Animals |
| Pets | 1.82× | Pets & Animals |
| Korean fried chicken | 18.77× | Food & Beverages |
| VIER PFOTEN | 4.58× | Pets & Animals |
| Boston Terrier | 5.1× | Pets & Animals |
| Veterinary medicine | 3.38× | Business & Career |
| Focus | 3.02× | News |
| Obi (store) | 1.79× | Shopping |
| Family | 1.66× | Kids & Family |
| Netto Marken-Discount | 1.8× | Shopping |
| Hundeurlaub | 6.57× | Pets & Animals |
| Veterinary physician | 4.89× | Pets & Animals |
| Pet sitting | 3.16× | Pets & Animals |
| QVC | 2.69× | Movies & TV |
| Great Dane | 4.06× | Pets & Animals |
| Westdeutscher Rundfunk | 2.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 4.39 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Sports Activity | POWER | 1.37 |
| Family Orientation | CONSERVATISM | 1.35 |
| Extroversion | THRILL | 1.25 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 14.1% |
| Brazil | 10.2% |
See Raw feeding audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raw feeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.