Rascasse Audience Intelligence

Raw feeding Audience in Germany

A data profile of the people who buy, follow and care about Raw feeding in Germany — modelled from more than twelve digital signal sources. Raw feeding has an estimated audience of 666,410 people in Germany.

#3977among Topic in Germany#169in Pets & Animals

The average Raw feeding fan in Germany is 46.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bernese Mountain Dog, Pet sitting, Fressnapf, with strongest over-indexing on Bernese Mountain Dog (13.24× the country average).

Demographically, the Raw feeding audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raw feeding fan in Germany is more female, around 46.8 years old, with strong Pet Ownership tendencies and a notable affinity for Bernese Mountain Dog.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raw feeding profile in Germany.

Audience size
666K
in Germany
Gender
77.4%♀
22.6% male
Age
46.8
average years
Country rank
#9223
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raw feeding fans

77.4% are female, 22.6% are male, average age 46.8.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Raw feeding audience in Germany
MetricValue
Female77.4%
Male22.6%
Average age46.8
Estimated audience size666,410
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Raw feeding audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3917%
40-4930%
50+35%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Raw feeding audience comes from Germany.

Worldwide audience distribution share by country for Raw feeding
CountryShare
United States14.9%
Italy14.1%
Brazil10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raw feeding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raw feeding fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.10×
02Schleswig-Holstein~30K1.10×
03Sachsen~40K1.09×
04Brandenburg~20K1.08×
05Sachsen-Anhalt~20K1.08×
06Thüringen~20K1.08×
07Rheinland-Pfalz~30K1.02×
08Mecklenburg-Vorpommern~10K1.02×
09Nordrhein-Westfalen~100K1.01×
10Hamburg~10K0.98×
11Saarland~8K0.98×
12Bremen~5K0.95×
13Bayern~100K0.93×
14Hessen~50K0.92×
15Baden-Württemberg~80K0.90×
16Berlin~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Raw feeding, Germany
0.87×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raw feeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raw feeding audience
#·InterestCategoryAffinity×
01Korean fried chickenFood & Beverages18.77×
02Dog daycarePets & Animals18.77×
03ChartreuxPets & Animals15.47×
04Bernese Mountain DogPets & Animals13.24×
05Martin RütterPets & Animals7.34×
06Pet sittingPets & Animals6.45×
07Cane CorsoFood & Beverages5.67×
08VIER PFOTENPets & Animals5.54×
09Vatican CityTravel & Leisure4.90×
10FressnapfShopping4.74×
11Veterinary medicineBusiness & Career4.62×
12Cat foodPets & Animals4.48×
13ZooKids & Family3.72×
14Animal rightsPolitics & Society3.16×
15HugendubelShopping2.91×
16CHECK24Business & Career2.31×
17Netto Marken-DiscountShopping2.09×
18TagesschauMovies & TV2.02×
19Müller (company)Food & Beverages1.86×
20NatureHome & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raw feeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raw feeding audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY5.09×
ExtroversionTHRILL1.84×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raw feeding audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Price SensitivityPREMIUM0.80×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raw feeding have in Germany?

Raw feeding has an estimated audience of 666,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raw feeding fans?

77.4% of Raw feeding fans are female, 22.6% are male, with an average age of 46.8 years.

03

Which brands do Raw feeding fans like most?

Raw feeding fans show strongest brand affinity for Bernese Mountain Dog (13.24×), Pet sitting (6.45×), and Fressnapf (4.74×) over the country average.

04

Where do Raw feeding fans live in Germany?

Raw feeding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Raw feeding fans also like?

Beyond Raw feeding itself, the audience over-indexes on Pet sitting (6.45×), Fressnapf (4.74×), Cat food (4.48×), and Veterinary medicine (4.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Raw feeding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raw feeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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