Rascasse Audience Intelligence

Northwestern Health Sciences University Audience in United States

A data profile of the people who buy, follow and care about Northwestern Health Sciences University in United States — modelled from more than twelve digital signal sources. Northwestern Health Sciences University has an estimated audience of 361,799 people in United States.

#373among University in United States#4958among POI in United States#2685in Business & Career

The average Northwestern Health Sciences University fan in United States is 39.8 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Kinesiology, Digital health, Fibromyalgia awareness, with strongest over-indexing on Kinesiology (8.11× the country average).

Demographically, the Northwestern Health Sciences University audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northwestern Health Sciences University fan in United States is more female, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Kinesiology.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northwestern Health Sciences University profile in United States.

Audience size
362K
in United States
Gender
60.6%♀
39.4% male
Age
39.8
average years
Country rank
#43856
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northwestern Health Sciences University fans

60.6% are female, 39.4% are male, average age 39.8.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Northwestern Health Sciences University audience in United States
MetricValue
Female60.6%
Male39.4%
Average age39.8
Estimated audience size361,799
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Northwestern Health Sciences University audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Northwestern Health Sciences University audience comes from United States.

Worldwide audience distribution share by country for Northwestern Health Sciences University
CountryShare
United States32.5%
Japan8.8%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northwestern Health Sciences University audience in United States is strongest.

Fig. 05

Top regions by affinity

Northwestern Health Sciences University fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K28.52×
02North Dakota~2K3.22×
03South Dakota~2K2.49×
04Wisconsin~9K1.57×
05Iowa~4K1.21×
06Montana<1K0.99×
07Alaska<1K0.94×
08Delaware<1K0.93×
09Vermont<1K0.93×
10Rhode Island~1K0.88×
11Maine~1K0.87×
12West Virginia~1K0.86×
13Hawaii~1K0.86×
14New Hampshire~1K0.86×
15Idaho~2K0.85×
16Washington, District of Columbia<1K0.85×
17Mississippi~3K0.84×
18Arkansas~3K0.84×
19New Mexico~2K0.84×
20Nebraska~2K0.83×
21Oklahoma~3K0.82×
22Louisiana~4K0.81×
23Nevada~3K0.81×
24Connecticut~3K0.80×
25Alabama~4K0.79×
26Kentucky~4K0.79×
27Kansas~2K0.79×
28South Carolina~4K0.78×
29Utah~2K0.77×
30Tennessee~5K0.73×
31Maryland~4K0.70×
32Oregon~3K0.70×
33Indiana~5K0.69×
34Missouri~4K0.67×
35New Jersey~6K0.65×
36Massachusetts~5K0.65×
37Arizona~5K0.63×
38Colorado~4K0.62×
39Georgia~7K0.60×
40Ohio~7K0.59×
41North Carolina~6K0.58×
42Virginia~5K0.58×
43Washington~4K0.58×
44Michigan~5K0.57×
45Pennsylvania~7K0.56×
46Illinois~6K0.52×
47Florida~10K0.43×
48New York~9K0.43×
49Texas~10K0.37×
50California~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Northwestern Health Sciences University, United States
0.33×1.00×28.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northwestern Health Sciences University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northwestern Health Sciences University audience
#·InterestCategoryAffinity×
01Digital healthHealth33.98×
02Minnesota United FCSports23.44×
03CampariFood & Beverages20.00×
04Carnegie Mellon UniversityBusiness & Career17.82×
05Fibromyalgia awarenessHealth14.03×
06Colgate UniversityBusiness & Career12.48×
07AcupunctureHealth12.18×
08Traditional Chinese medicineBusiness & Career10.29×
09Minnesota WildSports8.70×
10KinesiologyHealth8.11×
11Minnesota VikingsSports5.73×
12Bath and BodyworksShopping5.18×
13Planet FitnessSports2.98×
14Nonprofit organizationPolitics & Society2.35×
15Health careBusiness & Career2.23×
16CNNMovies & TV1.99×
17MedicineBusiness & Career1.93×
18RecipesFood & Beverages1.74×
19Alcoholic beveragesFood & Beverages1.67×
20CookingFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northwestern Health Sciences University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northwestern Health Sciences University audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.11×
Pet OwnershipJOY2.00×
SpiritualityBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northwestern Health Sciences University audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
SustainabilityBALANCE1.01×
DIY MentalityTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northwestern Health Sciences University have in United States?

Northwestern Health Sciences University has an estimated audience of 361,799 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Northwestern Health Sciences University fans?

60.6% of Northwestern Health Sciences University fans are female, 39.4% are male, with an average age of 39.8 years.

03

Which brands do Northwestern Health Sciences University fans like most?

Northwestern Health Sciences University fans show strongest brand affinity for Kinesiology (8.11×), Digital health (33.98×), and Fibromyalgia awareness (14.03×) over the country average.

04

Where do Northwestern Health Sciences University fans live in United States?

Northwestern Health Sciences University fans in United States are most concentrated in Minnesota (reach ~100K), California (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Northwestern Health Sciences University fans also like?

Beyond Northwestern Health Sciences University itself, the audience over-indexes on Digital health (33.98×), Fibromyalgia awareness (14.03×), Minnesota Wild (8.7×), and Acupuncture (12.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Northwestern Health Sciences University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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