Rascasse Audience Intelligence

Health insurance coverage in the United States Audience in United States

A data profile of the people who buy, follow and care about Health insurance coverage in the United States in United States — modelled from more than twelve digital signal sources. Health insurance coverage in the United States has an estimated audience of 1,328,980 people in United States.

#7714among Topic in United States#1189in Politics & Society

The average Health insurance coverage in the United States fan in United States is 41.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Health insurance, Elderly care, Insurance, with strongest over-indexing on Health insurance (10.34× the country average).

Demographically, the Health insurance coverage in the United States audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health insurance coverage in the United States fan in United States is balanced, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Health insurance.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health insurance coverage in the United States profile in United States.

Audience size
1.3M
in United States
Gender
52.2%♀
47.8% male
Age
41.4
average years
Country rank
#19399
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health insurance coverage in the United States fans

52.2% are female, 47.8% are male, average age 41.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Health insurance coverage in the United States audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.4
Estimated audience size1,328,980
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Health insurance coverage in the United States audience in United States
Age bracketShare%
16-1924%
20-2912%
30-3913%
40-4917%
50+34%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Health insurance coverage in the United States audience comes from United States.

Worldwide audience distribution share by country for Health insurance coverage in the United States
CountryShare
United States70.0%
United Kingdom3.8%
Japan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health insurance coverage in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Health insurance coverage in the United States fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.61×
02Washington, District of Columbia~5K1.31×
03Rhode Island~5K1.30×
04Nebraska~8K1.24×
05Hawaii~7K1.22×
06Alaska~3K1.18×
07Iowa~10K1.07×
08Kansas~10K1.07×
09Kentucky~20K1.03×
10Oklahoma~20K1.03×
11New Mexico~7K1.03×
12Connecticut~10K1.02×
13Utah~10K1.02×
14Delaware~4K1.02×
15Vermont~2K1.02×
16Louisiana~20K1.01×
17Nevada~10K1.01×
18Arkansas~10K1.01×
19Mississippi~10K1.01×
20New Hampshire~5K1.01×
21South Dakota~3K1.01×
22North Dakota~3K1.01×
23Oregon~20K1.00×
24Maine~5K1.00×
25Montana~4K1.00×
26Wyoming~2K1.00×
27Alabama~20K0.99×
28West Virginia~6K0.99×
29Wisconsin~20K0.98×
30South Carolina~20K0.97×
31Maryland~20K0.96×
32Missouri~20K0.96×
33Colorado~20K0.96×
34Minnesota~20K0.96×
35Tennessee~30K0.95×
36Indiana~20K0.95×
37Massachusetts~20K0.94×
38Arizona~30K0.93×
39Washington~20K0.93×
40Virginia~30K0.92×
41North Carolina~40K0.91×
42Michigan~30K0.91×
43New Jersey~30K0.91×
44Ohio~40K0.90×
45Georgia~40K0.90×
46Pennsylvania~40K0.89×
47Illinois~40K0.89×
48Florida~80K0.86×
49Texas~100K0.83×
50California~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Health insurance coverage in the United States, United States
0.79×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health insurance coverage in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health insurance coverage in the United States audience
#·InterestCategoryAffinity×
01Elderly careHealth16.79×
02Health insuranceBusiness & Career10.34×
03Life insuranceBusiness & Career5.76×
04Vehicle insuranceCars & Mobility5.29×
05FedExBusiness & Career4.75×
06InsuranceBusiness & Career3.87×
07Health careBusiness & Career3.53×
08Local newsNews3.45×
09Breaking newsMovies & TV3.37×
10BankingBusiness & Career3.31×
11EBayShopping3.02×
12PinterestInternet & Social Media3.01×
13WalmartShopping2.96×
14MedicineBusiness & Career2.87×
15SmartphonesTechnology & Electronics2.70×
16Home improvementHome & Garden2.69×
17XInternet & Social Media2.68×
18RecipesFood & Beverages2.63×
19Donald TrumpPolitics & Society2.60×
20CookingFood & Beverages2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health insurance coverage in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health insurance coverage in the United States audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.98×
Need for SecurityCONSERVATISM2.23×
Career OrientationPOWER2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health insurance coverage in the United States audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.71×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health insurance coverage in the United States have in United States?

Health insurance coverage in the United States has an estimated audience of 1,328,980 people in United States, concentrated in New York and California.

02

What is the gender split and age of Health insurance coverage in the United States fans?

52.2% of Health insurance coverage in the United States fans are female, 47.8% are male, with an average age of 41.4 years.

03

Which brands do Health insurance coverage in the United States fans like most?

Health insurance coverage in the United States fans show strongest brand affinity for Health insurance (10.34×), Elderly care (16.79×), and Insurance (3.87×) over the country average.

04

Where do Health insurance coverage in the United States fans live in United States?

Health insurance coverage in the United States fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Health insurance coverage in the United States fans also like?

Beyond Health insurance coverage in the United States itself, the audience over-indexes on Elderly care (16.79×), Insurance (3.87×), Health care (3.53×), and Vehicle insurance (5.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Health insurance coverage in the United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health insurance coverage in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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