Health insurance coverage in the United States Audience in United States

Health insurance coverage in the United States logo

Health insurance coverage in the United States has an estimated audience of 1,328,980 people in United States. 52.2% are female, 47.8% are male, average age 41.4. Top regions: New York, California, Louisiana. Top brand affinities: Israel, Jesse Plemons, Jeep Wagoneer, Nebraska Cornhuskers football, Urban horticulture.

The average Health insurance coverage in the United States fan in United States is 41.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Louisiana. Top brand affinities include Israel, Jesse Plemons, Jeep Wagoneer, with strongest over-indexing on Israel (2.07× the country average). Demographically, the Health insurance coverage in the United States audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 37 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Health insurance coverage in the United States fans

Demographic split for Health insurance coverage in the United States audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.4
Estimated audience size1,328,980

Audience persona

The typical Health insurance coverage in the United States fan in United States is balanced, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Health insurance coverage in the United States in United States
RegionReachAffinity
New York46,8160.63×
California26,7680.18×
Louisiana21,1901.24×
Oklahoma20,7061.4×
Kentucky20,3781.22×
Alabama19,7251.06×
Tennessee18,7910.7×
South Carolina18,6570.93×
Indiana18,1780.75×
Kansas18,1731.74×
Missouri17,6050.82×
Florida17,4700.19×
Texas17,3690.15×
Hawaii17,3563.04×
Iowa17,2531.58×
North Carolina16,9030.42×
Ohio16,8340.41×
Georgia16,7660.41×
Michigan16,7580.48×
Wisconsin16,6690.83×
Arizona16,0530.59×
Pennsylvania15,9820.36×
Nebraska15,8752.38×
Connecticut15,8501.19×
Nevada15,7411.22×
Rhode Island15,6543.7×
Oregon15,5401.02×
Utah15,4471.3×
Virginia15,3470.47×
Maryland15,2700.67×
New Jersey15,2330.45×
Illinois14,9900.34×
Minnesota14,8930.78×
Massachusetts14,7400.56×
Washington14,3890.54×
Colorado14,3490.69×
Washington, District of Columbia10,1222.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health insurance coverage in the United States audience
BrandAffinityCategory
Israel2.07×Travel & Leisure
Jesse Plemons2.42×Movies & TV
Jeep Wagoneer3.53×Cars & Mobility
Nebraska Cornhuskers football2.04×Sports
Urban horticulture1.8×Home & Garden
Noodle (Gorillaz)1.62×Music & Radio
TeachHUB1.64×Business & Career
Fat Albert (film)3.52×Movies & TV
Isometric exercise3.51×Sports
Takers3.4×Movies & TV
Glossier1.81×Beauty & Wellness
Charlamagne Tha God3.19×Movies & TV
Iron Man (film)1.54×Movies & TV
Grammarly1.51×Business & Career
Jack White1.52×Movies & TV
Overboard (film)2.53×Movies & TV
Algebra4.27×Business & Career
The Other Woman (2009 film)2.62×Movies & TV
Nipsey Hussle1.74×Music & Radio
Cleveland Clinic1.67×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health insurance coverage in the United States audience
TraitClusterScore
Price SensitivityPREMIUM1.61
Career OrientationPOWER1.46
Need for SecurityCONSERVATISM1.3
Social Media UsageJOY1.24
Family OrientationCONSERVATISM1.21
MindfulnessBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Health insurance coverage in the United States
CountryShare
United States70.0%
United Kingdom3.8%
Japan3.4%

See Health insurance coverage in the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Health insurance coverage in the United States have in United States?

Health insurance coverage in the United States has an estimated audience of 1,328,980 people in United States, concentrated in New York and California.

What is the gender split and age of Health insurance coverage in the United States fans?

52.2% of Health insurance coverage in the United States fans are female, 47.8% are male, with an average age of 41.4 years.

Which brands do Health insurance coverage in the United States fans like most?

Health insurance coverage in the United States fans show strongest brand affinity for Israel (2.07×), Jesse Plemons (2.42×), and Jeep Wagoneer (3.53×) over the country average.

Where do Health insurance coverage in the United States fans live in United States?

Health insurance coverage in the United States fans in United States are most concentrated in New York (reach 46,816), California (reach 26,768), and Louisiana (reach 21,190). These three regions account for the largest share of the active audience.

What other brands do Health insurance coverage in the United States fans also like?

Beyond Health insurance coverage in the United States itself, the audience over-indexes on Jesse Plemons (2.42×), Jeep Wagoneer (3.53×), Nebraska Cornhuskers football (2.04×), and Urban horticulture (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health insurance coverage in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.