A data profile of the people who buy, follow and care about Health care reform in United States — modelled from more than twelve digital signal sources. Health care reform has an estimated audience of 1,047,213 people in United States.
The average Health care reform fan in United States is 43.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Obsessed (2009 film), Elderly care, Renewable energy, with strongest over-indexing on Obsessed (2009 film) (19.52× the country average).
Demographically, the Health care reform audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Health care reform fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Health care reform profile in United States.
59.9% are female, 40.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.1 |
| Estimated audience size | 1,047,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 17% | |
| 50+ | 38% |
of the worldwide Health care reform audience comes from United States.
| Country | Share |
|---|---|
| United States | 45.5% |
| Japan | 7.7% |
| Australia | 6.3% |
Where the Health care reform audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~9K | 5.49× | |
| 02 | West Virginia | ~7K | 1.52× | |
| 03 | Alaska | ~3K | 1.12× | |
| 04 | North Dakota | ~2K | 1.12× | |
| 05 | South Dakota | ~3K | 1.10× | |
| 06 | Montana | ~3K | 1.06× | |
| 07 | Rhode Island | ~3K | 1.01× | |
| 08 | Nebraska | ~5K | 1.00× | |
| 09 | Idaho | ~5K | 1.00× | |
| 10 | Delaware | ~3K | 1.00× | |
| 11 | Mississippi | ~9K | 0.99× | |
| 12 | Washington, District of Columbia | ~3K | 0.99× | |
| 13 | Hawaii | ~4K | 0.98× | |
| 14 | New Hampshire | ~4K | 0.98× | |
| 15 | Maine | ~4K | 0.98× | |
| 16 | Oklahoma | ~10K | 0.94× | |
| 17 | New Mexico | ~5K | 0.94× | |
| 18 | Virginia | ~20K | 0.93× | |
| 19 | Arkansas | ~8K | 0.92× | |
| 20 | Kansas | ~8K | 0.92× | |
| 21 | Texas | ~80K | 0.91× | |
| 22 | South Carolina | ~10K | 0.91× | |
| 23 | Louisiana | ~10K | 0.91× | |
| 24 | Iowa | ~8K | 0.91× | |
| 25 | Utah | ~8K | 0.90× | |
| 26 | Ohio | ~30K | 0.89× | |
| 27 | Alabama | ~10K | 0.89× | |
| 28 | Kentucky | ~10K | 0.89× | |
| 29 | Connecticut | ~9K | 0.89× | |
| 30 | Missouri | ~10K | 0.88× | |
| 31 | Oregon | ~10K | 0.88× | |
| 32 | Maryland | ~20K | 0.87× | |
| 33 | Wisconsin | ~10K | 0.87× | |
| 34 | Nevada | ~9K | 0.87× | |
| 35 | North Carolina | ~30K | 0.86× | |
| 36 | Indiana | ~20K | 0.86× | |
| 37 | Minnesota | ~10K | 0.86× | |
| 38 | New York | ~50K | 0.85× | |
| 39 | Illinois | ~30K | 0.85× | |
| 40 | Arizona | ~20K | 0.85× | |
| 41 | Colorado | ~10K | 0.85× | |
| 42 | Georgia | ~30K | 0.84× | |
| 43 | Tennessee | ~20K | 0.84× | |
| 44 | Washington | ~20K | 0.84× | |
| 45 | Massachusetts | ~20K | 0.84× | |
| 46 | Michigan | ~20K | 0.83× | |
| 47 | Florida | ~60K | 0.82× | |
| 48 | Pennsylvania | ~30K | 0.82× | |
| 49 | New Jersey | ~20K | 0.81× | |
| 50 | California | ~90K | 0.78× |
The strongest cross-interests of the Health care reform audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Copa América | Sports | 29.47× | ||
| 02 | Bad Santa | Movies & TV | 20.00× | ||
| 03 | Obsessed (2009 film) | Movies & TV | 19.52× | ||
| 04 | Elderly care | Health | 18.16× | ||
| 05 | ExxonMobil | Cars & Mobility | 13.07× | ||
| 06 | United States national football team | Sports | 13.05× | ||
| 07 | Stephen Hawking | Business & Career | 9.59× | ||
| 08 | Renewable energy | Business & Career | 6.93× | ||
| 09 | Internet & Social Media | 5.48× | |||
| 10 | FedEx | Business & Career | 5.03× | ||
| 11 | Innovation | Business & Career | 4.11× | ||
| 12 | Solar energy | Home & Garden | 3.84× | ||
| 13 | Internet & Social Media | 3.59× | |||
| 14 | Activism | Politics & Society | 3.52× | ||
| 15 | MSN | News | 2.96× | ||
| 16 | Nonprofit organization | Politics & Society | 2.85× | ||
| 17 | CNN | Movies & TV | 2.68× | ||
| 18 | Health care | Business & Career | 2.59× | ||
| 19 | Donald Trump | Politics & Society | 2.47× | ||
| 20 | X | Internet & Social Media | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.57× | |
| Need for Security | CONSERVATISM | 3.47× | |
| Individualism | JOY | 2.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Design Affinity | PREMIUM | 0.96× |
Health care reform has an estimated audience of 1,047,213 people in United States, concentrated in California and Texas.
59.9% of Health care reform fans are female, 40.1% are male, with an average age of 43.1 years.
Health care reform fans show strongest brand affinity for Obsessed (2009 film) (19.52×), Elderly care (18.16×), and Renewable energy (6.93×) over the country average.
Health care reform fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Health care reform itself, the audience over-indexes on Elderly care (18.16×), Renewable energy (6.93×), FedEx (5.03×), and Reddit (3.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Health care reform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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