A data profile of the people who buy, follow and care about Engie in Belgium — modelled from more than twelve digital signal sources. Engie has an estimated audience of 4,814,226 people in Belgium.
The average Engie fan in Belgium is 43.6 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, East Flanders.
Top brand affinities include Sustainable energy, Travel Blogger, Renewable energy, with strongest over-indexing on Sustainable energy (6.66× the country average).
Demographically, the Engie audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Engie fan in Belgium is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Engie profile in Belgium.
47.7% are female, 52.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 43.6 |
| Estimated audience size | 4,814,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 35% |
Where the Engie audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~900K | 1.97× | |
| 02 | Brussels | ~400K | 1.22× | |
| 03 | Province of Namur | ~300K | 1.13× | |
| 04 | Walloon Brabant | ~100K | 1.02× | |
| 05 | West Flanders | ~400K | 0.92× | |
| 06 | Luxembourg | ~100K | 0.91× | |
| 07 | Flemish Brabant | ~400K | 0.89× | |
| 08 | Antwerp | ~400K | 0.86× | |
| 09 | East Flanders | ~400K | 0.85× | |
| 10 | Liege | ~300K | 0.74× | |
| 11 | Limburg | ~100K | 0.48× |
The strongest cross-interests of the Engie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 15.22× | ||
| 02 | Goldman Sachs | Business & Career | 13.74× | ||
| 03 | Exchange-traded fund | Business & Career | 7.35× | ||
| 04 | Sustainable energy | Home & Garden | 6.66× | ||
| 05 | National security | Politics & Society | 5.96× | ||
| 06 | Efficient energy use | Technology & Electronics | 4.53× | ||
| 07 | Renewable energy | Business & Career | 4.50× | ||
| 08 | Energy conservation | Home & Garden | 4.26× | ||
| 09 | Solar cell | Home & Garden | 3.63× | ||
| 10 | Tesla Motors | Cars & Mobility | 2.91× | ||
| 11 | Home automation | Technology & Electronics | 2.68× | ||
| 12 | Photovoltaics | Home & Garden | 2.42× | ||
| 13 | Innovation | Business & Career | 2.35× | ||
| 14 | Solar energy | Home & Garden | 2.30× | ||
| 15 | Solar panel | Home & Garden | 2.29× | ||
| 16 | Uniqlo | Shopping | 2.02× | ||
| 17 | BNP Paribas | Business & Career | 1.78× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.65× | ||
| 19 | Online newspaper | News | 1.56× | ||
| 20 | BNP Paribas Fortis | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.66× | |
| Career Orientation | POWER | 3.47× | |
| Travelling | THRILL | 2.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Extroversion | THRILL | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Engie's target market in Belgium covers an estimated 4,814,226 people, concentrated in Hainaut and Antwerp.
47.7% of the Engie audience are female, 52.3% are male, with an average age of 43.6 years.
Engie fans show strongest brand affinity for Sustainable energy (6.66×), Travel Blogger (15.22×), and Renewable energy (4.5×) over the country average.
Engie fans in Belgium are most concentrated in Hainaut (reach ~900K), Antwerp (reach ~400K), and East Flanders (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Engie itself, the audience over-indexes on Travel Blogger (15.22×), Renewable energy (4.5×), Efficient energy use (4.53×), and National security (5.96×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Engie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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