A data profile of the people who buy, follow and care about Eneco in Belgium — modelled from more than twelve digital signal sources. Eneco has an estimated audience of 1,719,416 people in Belgium.
The average Eneco fan in Belgium is 46.0 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Hainaut, Antwerp.
Top brand affinities include Natural gas, Renewable energy, Sustainable energy, with strongest over-indexing on Natural gas (11.08× the country average).
Demographically, the Eneco audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Eneco fan in Belgium is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Natural gas.
The key figures that characterise the Eneco profile in Belgium.
48.3% are female, 51.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 46.0 |
| Estimated audience size | 1,719,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Eneco audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 50.2% |
| Belgium | 40.8% |
| United States | 3.3% |
Where the Eneco audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~200K | 1.27× | |
| 02 | Hainaut | ~200K | 1.22× | |
| 03 | Limburg | ~100K | 1.21× | |
| 04 | Liege | ~200K | 1.15× | |
| 05 | West Flanders | ~200K | 1.14× | |
| 06 | Antwerp | ~200K | 1.10× | |
| 07 | Province of Namur | ~70K | 0.91× | |
| 08 | Flemish Brabant | ~100K | 0.87× | |
| 09 | Walloon Brabant | ~40K | 0.86× | |
| 10 | Luxembourg | ~30K | 0.78× | |
| 11 | Brussels | ~60K | 0.49× |
The strongest cross-interests of the Eneco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural gas | Cars & Mobility | 11.08× | ||
| 02 | Sustainable energy | Home & Garden | 4.04× | ||
| 03 | Renewable energy | Business & Career | 3.67× | ||
| 04 | Single-family detached home | Home & Garden | 2.88× | ||
| 05 | Terraced house | Home & Garden | 2.85× | ||
| 06 | Uniqlo | Shopping | 2.61× | ||
| 07 | Home automation | Technology & Electronics | 2.46× | ||
| 08 | Efficient energy use | Technology & Electronics | 2.30× | ||
| 09 | Tesla Motors | Cars & Mobility | 2.30× | ||
| 10 | HVAC | Home & Garden | 2.14× | ||
| 11 | Solar panel | Home & Garden | 1.96× | ||
| 12 | Used car | Cars & Mobility | 1.88× | ||
| 13 | Sunweb | Travel & Leisure | 1.69× | ||
| 14 | Nutrient | Food & Beverages | 1.66× | ||
| 15 | Plumbing | Home & Garden | 1.63× | ||
| 16 | K.R.C. Genk | Sports | 1.61× | ||
| 17 | BNP Paribas Fortis | Business & Career | 1.60× | ||
| 18 | Innovation | Business & Career | 1.59× | ||
| 19 | Club Brugge KV | Sports | 1.55× | ||
| 20 | Orange | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Sustainability | BALANCE | 1.62× | |
| Quality Awareness | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.94× |
Eneco's target market in Belgium covers an estimated 1,719,416 people, concentrated in East Flanders and Hainaut.
48.3% of the Eneco audience are female, 51.7% are male, with an average age of 46.0 years.
Eneco fans show strongest brand affinity for Natural gas (11.08×), Renewable energy (3.67×), and Sustainable energy (4.04×) over the country average.
Eneco fans in Belgium are most concentrated in East Flanders (reach ~200K), Hainaut (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Eneco itself, the audience over-indexes on Renewable energy (3.67×), Sustainable energy (4.04×), Club Brugge KV (1.55×), and Uniqlo (2.61×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Eneco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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