A data profile of the people who buy, follow and care about Eneco in Netherlands — modelled from more than twelve digital signal sources. Eneco has an estimated audience of 2,117,313 people in Netherlands.
The average Eneco fan in Netherlands is 43.7 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include BP, Rabobank, Jumbo (supermarket), with strongest over-indexing on BP (5.09× the country average).
Demographically, the Eneco audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Eneco fan in Netherlands is more male, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for BP.
The key figures that characterise the Eneco profile in Netherlands.
34.2% are female, 65.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 43.7 |
| Estimated audience size | 2,117,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 35% | |
| 50+ | 21% |
of the worldwide Eneco audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 50.2% |
| Belgium | 40.8% |
| United States | 3.3% |
Where the Eneco audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~1M | 2.51× | |
| 02 | North Brabant | ~400K | 1.08× | |
| 03 | Friesland | ~80K | 0.97× | |
| 04 | Limburg | ~100K | 0.88× | |
| 05 | Overijssel | ~100K | 0.84× | |
| 06 | Drenthe | ~60K | 0.84× | |
| 07 | Gelderland | ~200K | 0.83× | |
| 08 | North Holland | ~300K | 0.82× | |
| 09 | Groningen | ~50K | 0.65× | |
| 10 | Flevoland | ~40K | 0.63× |
The strongest cross-interests of the Eneco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BP | Cars & Mobility | 5.09× | ||
| 02 | Solitaire | Games | 3.90× | ||
| 03 | Esso | Cars & Mobility | 3.40× | ||
| 04 | Photovoltaics | Home & Garden | 2.95× | ||
| 05 | Sustainable energy | Home & Garden | 2.88× | ||
| 06 | Solar power | Home & Garden | 2.79× | ||
| 07 | Renewable energy | Business & Career | 2.65× | ||
| 08 | Efficient energy use | Technology & Electronics | 2.63× | ||
| 09 | Solar panel | Home & Garden | 2.21× | ||
| 10 | Solar energy | Home & Garden | 2.15× | ||
| 11 | Marktplaats.nl | Shopping | 2.15× | ||
| 12 | Rabobank | Business & Career | 2.08× | ||
| 13 | MSN | News | 1.91× | ||
| 14 | Hornbach | Shopping | 1.89× | ||
| 15 | Internet & Social Media | 1.89× | |||
| 16 | Autoweek | Cars & Mobility | 1.86× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.76× | ||
| 18 | Charity and causes | Business & Career | 1.60× | ||
| 19 | TUI | Travel & Leisure | 1.56× | ||
| 20 | Hair products | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
Eneco's target market in Netherlands covers an estimated 2,117,313 people, concentrated in Zuid-Holland and North Brabant.
34.2% of the Eneco audience are female, 65.8% are male, with an average age of 43.7 years.
Eneco fans show strongest brand affinity for BP (5.09×), Rabobank (2.08×), and Jumbo (supermarket) (1.76×) over the country average.
Eneco fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Brabant (reach ~400K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Eneco itself, the audience over-indexes on Rabobank (2.08×), Jumbo (supermarket) (1.76×), Hornbach (1.89×), and WhatsApp (1.89×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Eneco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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