A data profile of the people who buy, follow and care about Esso in Netherlands — modelled from more than twelve digital signal sources. Esso has an estimated audience of 1,715,269 people in Netherlands.
The average Esso fan in Netherlands is 43.1 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include BP, Alyssa Milano, Damages (TV series), with strongest over-indexing on BP (48.6× the country average).
Demographically, the Esso audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Esso fan in Netherlands is more male, around 43.1 years old, with strong Social Media Usage tendencies and a notable affinity for BP.
The key figures that characterise the Esso profile in Netherlands.
44.1% are female, 55.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 43.1 |
| Estimated audience size | 1,715,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 28% |
Where the Esso audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.35× | |
| 02 | Limburg | ~200K | 1.34× | |
| 03 | North Brabant | ~400K | 1.33× | |
| 04 | Gelderland | ~300K | 1.28× | |
| 05 | Utrecht | ~200K | 1.14× | |
| 06 | Zuid-Holland | ~400K | 1.03× | |
| 07 | Overijssel | ~100K | 0.90× | |
| 08 | Zeeland | ~30K | 0.90× | |
| 09 | North Holland | ~300K | 0.87× | |
| 10 | Friesland | ~50K | 0.76× | |
| 11 | Drenthe | ~40K | 0.72× | |
| 12 | Groningen | ~30K | 0.45× |
The strongest cross-interests of the Esso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Damages (TV series) | Movies & TV | 77.59× | ||
| 02 | Wrongfully Accused | Movies & TV | 77.52× | ||
| 03 | Homebase | Shopping | 64.14× | ||
| 04 | Alyssa Milano | Movies & TV | 61.98× | ||
| 05 | Salamander | Pets & Animals | 61.66× | ||
| 06 | Pret a Manger | Food & Beverages | 60.13× | ||
| 07 | BP | Cars & Mobility | 48.60× | ||
| 08 | Finnair | Travel & Leisure | 46.51× | ||
| 09 | Cath Kidston | Fashion & Accessoires | 44.95× | ||
| 10 | Now TV | Movies & TV | 44.18× | ||
| 11 | Cineworld | Movies & TV | 41.46× | ||
| 12 | Nile Rodgers | Music & Radio | 37.59× | ||
| 13 | Dorothy Perkins | Fashion & Accessoires | 37.24× | ||
| 14 | Carla Bruni | Fashion & Accessoires | 30.07× | ||
| 15 | Blondie (band) | Music & Radio | 29.14× | ||
| 16 | Tate | Arts & Culture | 29.06× | ||
| 17 | Vistaprint | Business & Career | 23.67× | ||
| 18 | Kimi Antonelli | Sports | 19.60× | ||
| 19 | MSN | News | 6.50× | ||
| 20 | Oscar Piastri | Sports | 6.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 3.21× | |
| Urban Lifestyle | OPEN | 2.39× | |
| Healthy Lifestyle | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.86× |
Esso's target market in Netherlands covers an estimated 1,715,269 people, concentrated in Zuid-Holland and North Brabant.
44.1% of the Esso audience are female, 55.9% are male, with an average age of 43.1 years.
Esso fans show strongest brand affinity for BP (48.6×), Alyssa Milano (61.98×), and Damages (TV series) (77.59×) over the country average.
Esso fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~400K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Esso itself, the audience over-indexes on Alyssa Milano (61.98×), Damages (TV series) (77.59×), Cath Kidston (44.95×), and Cineworld (41.46×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Esso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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