A data profile of the people who buy, follow and care about Physician in Ireland — modelled from more than twelve digital signal sources. Physician has an estimated audience of 717,726 people in Ireland.
Physician has an estimated audience of 717,726 people in Ireland. 71.3% are female, 28.7% are male, average age 45.8. Top brand affinities: Nonprofit organization, Innovation, Alternative medicine, Meghan Markle, Herbalism.
Top brand affinities include Nonprofit organization, Innovation, Alternative medicine, with strongest over-indexing on Nonprofit organization (1.54× the country average).
Demographically, the Physician audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Physician fan in Ireland is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Physician profile in Ireland.
71.3% are female, 28.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 45.8 |
| Estimated audience size | 717,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 32% |
of the worldwide Physician audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.6% |
| Brazil | 4.7% |
The strongest cross-interests of the Physician audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus type 2 awareness | Health | 2.07× | ||
| 02 | Traditional medicine | Health | 2.03× | ||
| 03 | Aromatherapy | Home & Garden | 1.95× | ||
| 04 | Acupuncture | Health | 1.87× | ||
| 05 | Herbalism | Health | 1.85× | ||
| 06 | Biotechnology | Business & Career | 1.81× | ||
| 07 | Birkenstock | Fashion & Accessoires | 1.77× | ||
| 08 | Employment agency | Business & Career | 1.76× | ||
| 09 | Dermatology | Beauty & Wellness | 1.74× | ||
| 10 | Essential oil | Home & Garden | 1.73× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.69× | ||
| 12 | Innovation | Business & Career | 1.65× | ||
| 13 | Hypermarket | Shopping | 1.56× | ||
| 14 | Nonprofit organization | Politics & Society | 1.54× | ||
| 15 | Alternative medicine | Business & Career | 1.54× | ||
| 16 | Fasting | Health | 1.54× | ||
| 17 | Meghan Markle | Fashion & Accessoires | 1.52× | ||
| 18 | Home insurance | Business & Career | 1.52× | ||
| 19 | Microwave oven | Home & Garden | 1.51× | ||
| 20 | Bohemianism | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.56× | |
| Community Orientation | OPEN | 1.47× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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