Physician Audience in Brazil

Physician has an estimated audience of 9,722,024 people in Brazil. 69.1% are female, 30.9% are male, average age 37.7. Top brand affinities: MSN, Real property, College, Lojas Renner, Dafiti.

Top brand affinities include MSN, Real property, College, with strongest over-indexing on MSN (2.04× the country average). Demographically, the Physician audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Indulgence.

Category: Business & Career · Type: Topic

Demographics of Physician fans

Demographic split for Physician audience in Brazil
MetricValue
Female69.1%
Male30.9%
Average age37.7
Estimated audience size9,722,024

Audience persona

The typical Physician fan in Brazil is more female, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Top brand affinities of Physician fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Physician audience
BrandAffinityCategory
MSN2.04×News
Real property1.78×Home & Garden
College1.6×Business & Career
Lojas Renner1.65×Fashion & Accessoires
Dafiti1.56×Fashion & Accessoires
Bossa nova1.71×Music & Radio
Baking1.6×Food & Beverages
Tooth brushing1.57×Health
Duvet2.56×Home & Garden
Beleza na Web1.57×Shopping
Pillow1.66×Home & Garden
Banco Safra2.28×Business & Career
Zoom!1.51×Business & Career
Xabi Alonso2.07×Sports
Rome2.12×Travel & Leisure
Ruby Rose2.56×Movies & TV
Marie Curie2.19×Business & Career
Wella1.52×Beauty & Wellness
Rede Record1.62×Movies & TV
Albert Einstein1.51×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Physician audience
TraitClusterScore
Community OrientationOPEN1.29
IndulgenceJOY1.29
Quality AwarenessPREMIUM1.27
SustainabilityBALANCE1.26
IndividualismJOY1.25
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Physician
CountryShare
United States23.6%
Italy6.6%
Brazil4.7%

See Physician audiences in other countries

More Business & Career audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.