Rascasse Audience Intelligence

Physician Audience in Brazil

A data profile of the people who buy, follow and care about Physician in Brazil — modelled from more than twelve digital signal sources. Physician has an estimated audience of 9,722,024 people in Brazil.

#381among Topic in Brazil#90in Business & Career

Physician has an estimated audience of 9,722,024 people in Brazil. 69.1% are female, 30.9% are male, average age 37.7. Top brand affinities: MSN, Real property, College, Lojas Renner, Dafiti.

Top brand affinities include MSN, Real property, College, with strongest over-indexing on MSN (2.04× the country average).

Demographically, the Physician audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Indulgence.

The typical Physician fan in Brazil is more female, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physician profile in Brazil.

Audience size
9.7M
in Brazil
Gender
69.1%♀
30.9% male
Age
37.7
average years
Country rank
#581
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physician fans

69.1% are female, 30.9% are male, average age 37.7.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Physician audience in Brazil
MetricValue
Female69.1%
Male30.9%
Average age37.7
Estimated audience size9,722,024
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Physician audience in Brazil
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Physician audience comes from Brazil.

Worldwide audience distribution share by country for Physician
CountryShare
United States23.6%
Italy6.6%
Brazil4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physician audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physician audience
#·InterestCategoryAffinity×
01DuvetHome & Garden2.56×
02Ruby RoseMovies & TV2.56×
03Banco SafraBusiness & Career2.28×
04Galvão BuenoMovies & TV2.26×
05Marie CurieBusiness & Career2.19×
06RomeTravel & Leisure2.12×
07MSNNews2.04×
08Real propertyHome & Garden1.78×
09Bossa novaMusic & Radio1.71×
10PillowHome & Garden1.66×
11Lojas RennerFashion & Accessoires1.65×
12Gisele BündchenFashion & Accessoires1.65×
13Rede RecordMovies & TV1.62×
14CollegeBusiness & Career1.60×
15BakingFood & Beverages1.60×
16Tooth brushingHealth1.57×
17Beleza na WebShopping1.57×
18DafitiFashion & Accessoires1.56×
19WellaBeauty & Wellness1.52×
20Zoom!Business & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physician audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Physician audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
IndulgenceJOY1.29×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Physician audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Urban LifestyleOPEN0.87×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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