PETA (People for the Ethical Treatment of Animals) Audience in Germany
PETA (People for the Ethical Treatment of Animals) has an estimated audience of 382,068 people in Germany. 72.0% are female, 28.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vegan organic gardening, More Nutrition, Vegan Recipes, VIER PFOTEN, Animal Equality.
The average PETA (People for the Ethical Treatment of Animals) fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vegan organic gardening, More Nutrition, Vegan Recipes, with strongest over-indexing on Vegan organic gardening (9.22× the country average). Demographically, the PETA (People for the Ethical Treatment of Animals) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of PETA (People for the Ethical Treatment of Animals) fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 37.2 |
| Estimated audience size | 382,068 |
Audience persona
The typical PETA (People for the Ethical Treatment of Animals) fan in Germany is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Vegan organic gardening.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,053 | 0.99× |
| Bayern | 88,073 | 1.32× |
| Baden-Württemberg | 70,120 | 1.24× |
| Niedersachsen | 44,218 | 1.1× |
| Hessen | 33,505 | 1.06× |
| Berlin | 21,271 | 1.15× |
| Rheinland-Pfalz | 19,262 | 0.93× |
| Sachsen | 18,828 | 0.93× |
| Schleswig-Holstein | 14,462 | 0.97× |
| Brandenburg | 10,603 | 0.82× |
| Sachsen-Anhalt | 9,506 | 0.89× |
| Hamburg | 9,143 | 0.98× |
| Thüringen | 9,019 | 0.85× |
| Mecklenburg-Vorpommern | 6,167 | 0.78× |
| Saarland | 5,631 | 1.11× |
| Bremen | 3,131 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegan organic gardening | 9.22× | Home & Garden |
| More Nutrition | 3.63× | Health |
| Vegan Recipes | 3.7× | Food & Beverages |
| VIER PFOTEN | 2.95× | Pets & Animals |
| Animal Equality | 3.67× | Politics & Society |
| Wetter.de | 1.63× | Home & Garden |
| Parenting styles | 2.43× | Kids & Family |
| Kitten | 1.55× | Pets & Animals |
| Horse training | 1.62× | Pets & Animals |
| Animal rights | 1.76× | Politics & Society |
| Vegan nutrition | 1.98× | Health |
| Organic product | 1.68× | Food & Beverages |
| Horse & Rider | 1.55× | Pets & Animals |
| Equine nutrition | 1.7× | Pets & Animals |
| American English | 1.57× | Business & Career |
| Pony | 1.72× | Pets & Animals |
| Gamer | 1.52× | Games |
| Snowboard | 1.55× | Sports |
| Doberman Pinscher | 1.8× | Pets & Animals |
| Anime and manga fandom | 1.63× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.91 |
| Indulgence | JOY | 1.63 |
| Community Orientation | OPEN | 1.4 |
| Sustainability | BALANCE | 1.12 |
| Urban Lifestyle | OPEN | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Germany | 9.1% |
| United Kingdom | 8.8% |
See PETA (People for the Ethical Treatment of Animals) audiences in other countries
- PETA (People for the Ethical Treatment of Animals) — United States
- PETA (People for the Ethical Treatment of Animals) — United Kingdom
- PETA (People for the Ethical Treatment of Animals) — France
- PETA (People for the Ethical Treatment of Animals) — Italy
- PETA (People for the Ethical Treatment of Animals) — Spain
- PETA (People for the Ethical Treatment of Animals) — Brazil
- PETA (People for the Ethical Treatment of Animals) — Japan
- PETA (People for the Ethical Treatment of Animals) — South Korea
- PETA (People for the Ethical Treatment of Animals) — India
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does PETA (People for the Ethical Treatment of Animals) have in Germany?
PETA (People for the Ethical Treatment of Animals) has an estimated audience of 382,068 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PETA (People for the Ethical Treatment of Animals) fans?
72.0% of PETA (People for the Ethical Treatment of Animals) fans are female, 28.0% are male, with an average age of 37.2 years.
Which brands do PETA (People for the Ethical Treatment of Animals) fans like most?
PETA (People for the Ethical Treatment of Animals) fans show strongest brand affinity for Vegan organic gardening (9.22×), More Nutrition (3.63×), and Vegan Recipes (3.7×) over the country average.
Where do PETA (People for the Ethical Treatment of Animals) fans live in Germany?
PETA (People for the Ethical Treatment of Animals) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,053), Bayern (reach 88,073), and Baden-Württemberg (reach 70,120). These three regions account for the largest share of the active audience.
What other brands do PETA (People for the Ethical Treatment of Animals) fans also like?
Beyond PETA (People for the Ethical Treatment of Animals) itself, the audience over-indexes on More Nutrition (3.63×), Vegan Recipes (3.7×), VIER PFOTEN (2.95×), and Animal Equality (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PETA (People for the Ethical Treatment of Animals). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.