PETA (People for the Ethical Treatment of Animals) Audience in Germany
A data profile of the people who buy, follow and care about PETA (People for the Ethical Treatment of Animals) in Germany — modelled from more than twelve digital signal sources. PETA (People for the Ethical Treatment of Animals) has an estimated audience of 417,528 people in Germany.
The average PETA (People for the Ethical Treatment of Animals) fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include More Nutrition, Vegan organic gardening, Vegan Recipes, with strongest over-indexing on More Nutrition (3.63× the country average).
Demographically, the PETA (People for the Ethical Treatment of Animals) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Individualism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical PETA (People for the Ethical Treatment of Animals) fan in Germany is more female, around 37.2 years old, with strong Individualism tendencies and a notable affinity for More Nutrition.
At a glance
The key figures that characterise the PETA (People for the Ethical Treatment of Animals) profile in Germany.
Search interest · 12-month trend
Demographics of PETA (People for the Ethical Treatment of Animals) fans
72.0% are female, 28.0% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 37.2 |
| Estimated audience size | 417,528 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide PETA (People for the Ethical Treatment of Animals) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.2% |
| Germany | 9.9% |
| United Kingdom | 8.7% |
Geography
Where the PETA (People for the Ethical Treatment of Animals) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~80K | 1.18× | |
| 02 | Baden-Württemberg | ~60K | 1.12× | |
| 03 | Niedersachsen | ~40K | 1.09× | |
| 04 | Sachsen | ~20K | 1.08× | |
| 05 | Saarland | ~5K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~90K | 1.04× | |
| 07 | Berlin | ~20K | 1.02× | |
| 08 | Schleswig-Holstein | ~10K | 0.99× | |
| 09 | Hessen | ~30K | 0.98× | |
| 10 | Rheinland-Pfalz | ~20K | 0.98× | |
| 11 | Sachsen-Anhalt | ~10K | 0.98× | |
| 12 | Thüringen | ~10K | 0.96× | |
| 13 | Hamburg | ~9K | 0.94× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.93× | |
| 15 | Bremen | ~3K | 0.92× | |
| 16 | Brandenburg | ~10K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the PETA (People for the Ethical Treatment of Animals) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegan organic gardening | Home & Garden | 9.22× | ||
| 02 | Vegan Recipes | Food & Beverages | 3.70× | ||
| 03 | Animal Equality | Politics & Society | 3.67× | ||
| 04 | More Nutrition | Health | 3.63× | ||
| 05 | hessnatur | Shopping | 3.30× | ||
| 06 | VIER PFOTEN | Pets & Animals | 2.95× | ||
| 07 | Parenting styles | Kids & Family | 2.43× | ||
| 08 | Vegan nutrition | Health | 1.98× | ||
| 09 | Animal rights | Politics & Society | 1.76× | ||
| 10 | Pony | Pets & Animals | 1.72× | ||
| 11 | Equine nutrition | Pets & Animals | 1.70× | ||
| 12 | Organic product | Food & Beverages | 1.68× | ||
| 13 | Julia Klöckner | Politics & Society | 1.64× | ||
| 14 | Wetter.de | Home & Garden | 1.63× | ||
| 15 | Horse training | Pets & Animals | 1.62× | ||
| 16 | American English | Business & Career | 1.57× | ||
| 17 | Kitten | Pets & Animals | 1.55× | ||
| 18 | Horse & Rider | Pets & Animals | 1.55× | ||
| 19 | Snowboard | Sports | 1.55× | ||
| 20 | Gamer | Games | 1.52× |
Personality of the PETA (People for the Ethical Treatment of Animals) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.11× | |
| Pet Ownership | JOY | 0.99× | |
| Sustainability | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| Risk Appetite | THRILL | 0.62× | |
| Need for Security | CONSERVATISM | 0.65× |
Frequently asked questions
How many fans does PETA (People for the Ethical Treatment of Animals) have in Germany?
PETA (People for the Ethical Treatment of Animals) has an estimated audience of 417,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PETA (People for the Ethical Treatment of Animals) fans?
72.0% of PETA (People for the Ethical Treatment of Animals) fans are female, 28.0% are male, with an average age of 37.2 years.
Which brands do PETA (People for the Ethical Treatment of Animals) fans like most?
PETA (People for the Ethical Treatment of Animals) fans show strongest brand affinity for More Nutrition (3.63×), Vegan organic gardening (9.22×), and Vegan Recipes (3.7×) over the country average.
Where do PETA (People for the Ethical Treatment of Animals) fans live in Germany?
PETA (People for the Ethical Treatment of Animals) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do PETA (People for the Ethical Treatment of Animals) fans also like?
Beyond PETA (People for the Ethical Treatment of Animals) itself, the audience over-indexes on Vegan organic gardening (9.22×), Vegan Recipes (3.7×), VIER PFOTEN (2.95×), and Wetter.de (1.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (9,268,348)
- Social Democratic Party of Germany (4,148,259)
- NATO (2,987,427)
- Bundestag (2,926,808)
- Bundeswehr (2,242,380)
See PETA (People for the Ethical Treatment of Animals) audiences in other countries
- PETA (People for the Ethical Treatment of Animals) — United States
- PETA (People for the Ethical Treatment of Animals) — United Kingdom
- PETA (People for the Ethical Treatment of Animals) — France
- PETA (People for the Ethical Treatment of Animals) — Italy
- PETA (People for the Ethical Treatment of Animals) — Spain
- PETA (People for the Ethical Treatment of Animals) — Brazil
- PETA (People for the Ethical Treatment of Animals) — Japan
- PETA (People for the Ethical Treatment of Animals) — South Korea
- PETA (People for the Ethical Treatment of Animals) — India
- PETA (People for the Ethical Treatment of Animals) — Canada
- PETA (People for the Ethical Treatment of Animals) — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for PETA (People for the Ethical Treatment of Animals). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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