Rascasse Audience Intelligence

Raw material Audience in United States

A data profile of the people who buy, follow and care about Raw material in United States — modelled from more than twelve digital signal sources. Raw material has an estimated audience of 6,079,490 people in United States.

#3328among Topic in United States#523in Business & Career

The average Raw material fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CC cream, Plastic recycling, Plastic pollution, with strongest over-indexing on CC cream (11× the country average).

Demographically, the Raw material audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raw material fan in United States is more male, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for CC cream.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raw material profile in United States.

Audience size
6.1M
in United States
Gender
44.0%♀
56.0% male
Age
41.0
average years
Country rank
#5657
Topic in United States
Fig. 01

Search interest · 12-month trend

+59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raw material fans

44.0% are female, 56.0% are male, average age 41.0.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Raw material audience in United States
MetricValue
Female44.0%
Male56.0%
Average age41.0
Estimated audience size6,079,490
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Raw material audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Raw material audience comes from United States.

Worldwide audience distribution share by country for Raw material
CountryShare
United States25.3%
India8.3%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raw material audience in United States is strongest.

Fig. 05

Top regions by affinity

Raw material fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~70K2.24×
02South Carolina~200K2.15×
03West Virginia~50K1.81×
04Texas~800K1.49×
05North Carolina~300K1.45×
06Virginia~200K1.31×
07New York~400K1.25×
08California~800K1.23×
09Georgia~200K1.23×
10Indiana~100K1.22×
11Arizona~100K1.16×
12Tennessee~100K1.11×
13Iowa~50K1.10×
14Illinois~200K1.07×
15New Jersey~200K1.07×
16Kentucky~80K1.04×
17Alabama~90K1.03×
18Kansas~50K1.01×
19Ohio~200K0.98×
20Connecticut~60K0.98×
21Washington~100K0.97×
22Arkansas~50K0.96×
23Washington, District of Columbia~20K0.96×
24Alaska~10K0.96×
25North Dakota~10K0.96×
26Louisiana~70K0.95×
27Vermont~10K0.95×
28Pennsylvania~200K0.93×
29South Dakota~10K0.93×
30Hawaii~20K0.92×
31Delaware~20K0.92×
32Florida~400K0.91×
33Maryland~90K0.91×
34Missouri~90K0.91×
35New Mexico~30K0.91×
36Massachusetts~100K0.90×
37Rhode Island~20K0.90×
38Montana~20K0.90×
39Nevada~50K0.89×
40Idaho~30K0.88×
41Maine~20K0.88×
42Oklahoma~60K0.87×
43Mississippi~40K0.87×
44New Hampshire~20K0.86×
45Michigan~100K0.85×
46Oregon~60K0.85×
47Minnesota~70K0.83×
48Colorado~80K0.82×
49Wisconsin~80K0.82×
50Utah~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Raw material, United States
0.78×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raw material audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raw material audience
#·InterestCategoryAffinity×
01CC creamBeauty & Wellness11.00×
02Plastic recyclingPolitics & Society10.43×
03Plastic pollutionPolitics & Society9.24×
04British AirwaysTravel & Leisure5.95×
05Cole HaanFashion & Accessoires5.59×
06Face powderBeauty & Wellness3.57×
07Web serverTechnology & Electronics3.24×
08Minnesota WildSports3.20×
09Efficient energy useTechnology & Electronics3.11×
10Art exhibitionArts & Culture2.50×
11Handmade jewelryFashion & Accessoires2.23×
12Organic farmingFood & Beverages2.21×
13Real propertyHome & Garden2.00×
14PhilanthropyArts & Culture1.96×
15Ace HardwareHome & Garden1.95×
16Contemporary artArts & Culture1.85×
17MuseumArts & Culture1.76×
18MenardsHome & Garden1.73×
19Fine artBusiness & Career1.63×
20AutoZoneCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raw material audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raw material audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.58×
Healthy LifestyleBALANCE1.57×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raw material audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.59×
Price SensitivityPREMIUM0.92×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raw material have in United States?

Raw material has an estimated audience of 6,079,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Raw material fans?

44.0% of Raw material fans are female, 56.0% are male, with an average age of 41.0 years.

03

Which brands do Raw material fans like most?

Raw material fans show strongest brand affinity for CC cream (11×), Plastic recycling (10.43×), and Plastic pollution (9.24×) over the country average.

04

Where do Raw material fans live in United States?

Raw material fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Raw material fans also like?

Beyond Raw material itself, the audience over-indexes on Plastic recycling (10.43×), Plastic pollution (9.24×), British Airways (5.95×), and Organic farming (2.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Raw material audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raw material. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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