Raw material Audience in United States

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Raw material has an estimated audience of 6,079,490 people in United States. 44.0% are female, 56.0% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: California University of Pennsylvania, Tipsy Elves, Nasal cavity, Temple Grandin, Tierra caliente.

The average Raw material fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include California University of Pennsylvania, Tipsy Elves, Nasal cavity, with strongest over-indexing on California University of Pennsylvania (21.29× the country average). Demographically, the Raw material audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Raw material fans

Demographic split for Raw material audience in United States
MetricValue
Female44.0%
Male56.0%
Average age41.0
Estimated audience size6,079,490

Audience persona

The typical Raw material fan in United States is more male, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for California University of Pennsylvania.

Top regions in United States

Top regions ranked by reach for Raw material in United States
RegionReachAffinity
California847,6661.27×
Texas723,8061.38×
New York526,9611.55×
Florida466,8051.13×
Georgia240,3111.28×
North Carolina214,1971.17×
Illinois212,0191.05×
South Carolina198,3502.17×
Virginia185,7421.25×
Ohio179,7710.96×
New Jersey179,3011.16×
Pennsylvania176,7420.86×
Tennessee144,4841.18×
Washington135,9031.11×
Michigan135,2140.85×
Arizona129,5221.04×
Indiana117,3361.06×
Massachusetts113,3360.95×
Maryland97,1150.93×
Missouri86,8980.89×
West Virginia82,1762.9×
Alabama80,5110.95×
Louisiana74,4240.95×
Kentucky69,6360.91×
Colorado69,4640.72×
Minnesota69,2720.8×
Wisconsin63,2910.69×
Nebraska63,2892.08×
Oregon59,7410.86×
Iowa56,5001.13×
Nevada53,7900.91×
Oklahoma48,1540.71×
Connecticut48,1470.79×
Kansas47,4390.99×
Mississippi40,7210.81×
Arkansas32,1570.64×
Utah30,7920.57×
Washington, District of Columbia20,6581.13×
New Mexico20,2370.66×
Hawaii18,9460.73×
Idaho17,2470.57×
Rhode Island14,8590.77×
New Hampshire13,0800.55×
Alaska12,1140.93×
North Dakota10,9300.88×
Maine10,3950.48×
Montana9,7480.58×
South Dakota9,6220.68×
Delaware9,3150.56×
Wyoming9,0651.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raw material audience
BrandAffinityCategory
California University of Pennsylvania21.29×Business & Career
Tipsy Elves6.85×Shopping
Nasal cavity4.97×Health
Temple Grandin3.45×Literature
Tierra caliente3.43×Travel & Leisure
CAC 401.99×Business & Career
Tierra Cali2.79×Travel & Leisure
Ipsos6.8×Business & Career
WESH 2 News1.68×Movies & TV
Cadena SER4.36×Music & Radio
New York Harbor3.55×Travel & Leisure
EShakti2.69×Shopping
Bulacan4.27×Travel & Leisure
Julio Cesar Chavez Jr.1.8×Sports
E-box2.82×Health
Perris, California4.46×Travel & Leisure
Sub Zero (Official)1.95×Literature
St. Ives2.7×Travel & Leisure
Geothermal heating1.88×Home & Garden
Bruklinas3.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raw material audience
TraitClusterScore
SustainabilityBALANCE6.09
Healthy LifestyleBALANCE2.03
Luxury OrientationPREMIUM1.99
Quality AwarenessPREMIUM1.89
Sports ActivityPOWER1.78
Urban LifestyleOPEN1.67

Worldwide distribution

Worldwide audience distribution share by country for Raw material
CountryShare
United States25.3%
India8.3%
United Kingdom6.8%

See Raw material audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Raw material have in United States?

Raw material has an estimated audience of 6,079,490 people in United States, concentrated in California and Texas.

What is the gender split and age of Raw material fans?

44.0% of Raw material fans are female, 56.0% are male, with an average age of 41.0 years.

Which brands do Raw material fans like most?

Raw material fans show strongest brand affinity for California University of Pennsylvania (21.29×), Tipsy Elves (6.85×), and Nasal cavity (4.97×) over the country average.

Where do Raw material fans live in United States?

Raw material fans in United States are most concentrated in California (reach 847,666), Texas (reach 723,806), and New York (reach 526,961). These three regions account for the largest share of the active audience.

What other brands do Raw material fans also like?

Beyond Raw material itself, the audience over-indexes on Tipsy Elves (6.85×), Nasal cavity (4.97×), Temple Grandin (3.45×), and Tierra caliente (3.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raw material. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.