Rascasse Audience Intelligence

Plastic pollution Audience in United States

A data profile of the people who buy, follow and care about Plastic pollution in United States — modelled from more than twelve digital signal sources. Plastic pollution has an estimated audience of 3,115,465 people in United States.

#5008among Topic in United States#658in Politics & Society

The average Plastic pollution fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Raw material, Climate, Plastic recycling, with strongest over-indexing on Raw material (9.24× the country average).

Demographically, the Plastic pollution audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plastic pollution fan in United States is more female, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Raw material.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plastic pollution profile in United States.

Audience size
3.1M
in United States
Gender
69.1%♀
30.9% male
Age
34.0
average years
Country rank
#9986
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plastic pollution fans

69.1% are female, 30.9% are male, average age 34.0.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Plastic pollution audience in United States
MetricValue
Female69.1%
Male30.9%
Average age34.0
Estimated audience size3,115,465
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Plastic pollution audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3917%
40-4914%
50+13%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Plastic pollution audience comes from United States.

Worldwide audience distribution share by country for Plastic pollution
CountryShare
United States19.3%
United Kingdom11.2%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plastic pollution audience in United States is strongest.

Fig. 05

Top regions by affinity

Plastic pollution fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.91×
02Nebraska~20K1.52×
03Washington, District of Columbia~10K1.48×
04California~500K1.31×
05Wisconsin~60K1.28×
06Arizona~80K1.27×
07Virginia~90K1.22×
08Washington~80K1.21×
09North Carolina~100K1.19×
10Maine~10K1.18×
11Georgia~100K1.14×
12Connecticut~40K1.14×
13New Jersey~90K1.13×
14Massachusetts~70K1.13×
15Iowa~30K1.12×
16Colorado~50K1.08×
17New York~200K1.07×
18Oregon~40K1.07×
19Maryland~60K1.05×
20Texas~300K1.03×
21Pennsylvania~100K1.03×
22Illinois~100K1.03×
23New Hampshire~10K1.02×
24Alaska~7K1.02×
25Idaho~20K1.01×
26Vermont~5K1.00×
27Delaware~8K0.99×
28South Carolina~50K0.97×
29Florida~200K0.96×
30Michigan~80K0.96×
31New Mexico~20K0.96×
32Missouri~50K0.95×
33Montana~8K0.95×
34South Dakota~7K0.95×
35Utah~30K0.94×
36North Dakota~6K0.94×
37Minnesota~40K0.93×
38West Virginia~10K0.93×
39Kentucky~40K0.91×
40Nevada~30K0.91×
41Kansas~20K0.91×
42Rhode Island~9K0.91×
43Indiana~50K0.89×
44Arkansas~20K0.85×
45Mississippi~20K0.80×
46Oklahoma~30K0.77×
47Louisiana~30K0.75×
48Ohio~70K0.74×
49Alabama~30K0.73×
50Tennessee~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Plastic pollution, United States
0.66×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plastic pollution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plastic pollution audience
#·InterestCategoryAffinity×
01Plastic recyclingPolitics & Society10.68×
02Raw materialBusiness & Career9.24×
03Greta ThunbergPolitics & Society7.47×
04Sustainable designBusiness & Career6.45×
05Sustainable fashionFashion & Accessoires6.36×
06Ethical consumerismShopping5.84×
07Sustainable productsPolitics & Society5.74×
08PollutionHealth5.73×
09LandfillHome & Garden5.73×
10ClimatePolitics & Society4.00×
11RecyclingHome & Garden3.50×
12EnvironmentalismPolitics & Society3.43×
13Ornamental plantHome & Garden3.30×
14HouseplantHome & Garden3.16×
15Social movementPolitics & Society3.12×
16Dog collarPets & Animals2.70×
17PlasticHome & Garden2.52×
18Self careHealth2.31×
19Trader Joe'sShopping2.00×
20WildlifeTravel & Leisure1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plastic pollution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plastic pollution audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.50×
Design AffinityPREMIUM1.84×
MindfulnessBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plastic pollution audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Quality AwarenessPREMIUM0.81×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plastic pollution have in United States?

Plastic pollution has an estimated audience of 3,115,465 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plastic pollution fans?

69.1% of Plastic pollution fans are female, 30.9% are male, with an average age of 34.0 years.

03

Which brands do Plastic pollution fans like most?

Plastic pollution fans show strongest brand affinity for Raw material (9.24×), Climate (4×), and Plastic recycling (10.68×) over the country average.

04

Where do Plastic pollution fans live in United States?

Plastic pollution fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plastic pollution fans also like?

Beyond Plastic pollution itself, the audience over-indexes on Climate (4×), Plastic recycling (10.68×), Sustainable fashion (6.36×), and Greta Thunberg (7.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Plastic pollution audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plastic pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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