Plastic pollution Audience in United States

Plastic pollution logo

Plastic pollution has an estimated audience of 3,115,465 people in United States. 69.1% are female, 30.9% are male, average age 34.0. Top regions: California, Florida, Texas. Top brand affinities: Raw material, Climate, Greta Thunberg, Plastic recycling, Sustainable fashion.

The average Plastic pollution fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Raw material, Climate, Greta Thunberg, with strongest over-indexing on Raw material (9.24× the country average). Demographically, the Plastic pollution audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Plastic pollution fans

Demographic split for Plastic pollution audience in United States
MetricValue
Female69.1%
Male30.9%
Average age34.0
Estimated audience size3,115,465

Audience persona

The typical Plastic pollution fan in United States is more female, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Raw material.

Top regions in United States

Top regions ranked by reach for Plastic pollution in United States
RegionReachAffinity
California441,3431.29×
Florida266,7751.26×
Texas248,9900.93×
New York202,8111.16×
North Carolina100,6591.07×
Pennsylvania96,8770.92×
Georgia94,8510.99×
Illinois94,3720.91×
Virginia94,3321.24×
Washington93,0341.49×
Arizona89,1101.4×
Michigan80,9080.99×
New Jersey76,1360.96×
Ohio75,1880.78×
Massachusetts71,7931.17×
Maryland56,5101.05×
Wisconsin48,5701.04×
Missouri46,8040.93×
Colorado45,4720.93×
Indiana44,4610.78×
Oregon40,6521.14×
Tennessee40,3660.65×
Minnesota39,9110.89×
Nebraska36,8022.36×
South Carolina34,9190.74×
Connecticut32,3631.04×
Iowa31,9241.24×
Kentucky29,4720.75×
Louisiana27,0410.67×
Nevada25,4430.84×
Utah23,9830.86×
Alabama23,9130.55×
Oklahoma23,3400.67×
Washington, District of Columbia21,7432.32×
Hawaii20,3031.52×
Kansas20,0990.82×
Arkansas14,8600.58×
Mississippi14,7000.57×
Maine13,6421.22×
New Mexico12,7630.82×
West Virginia12,5540.87×
Idaho11,9790.77×
New Hampshire11,3780.93×
Rhode Island8,6560.87×
Delaware6,2610.73×
Montana6,1890.72×
North Dakota5,9470.93×
Alaska5,4290.81×
South Dakota5,3900.75×
Vermont5,2390.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plastic pollution audience
BrandAffinityCategory
Raw material9.24×Business & Career
Climate4×Politics & Society
Greta Thunberg7.47×Politics & Society
Plastic recycling10.68×Politics & Society
Sustainable fashion6.36×Fashion & Accessoires
Ethical consumerism5.84×Shopping
Sustainable products5.74×Politics & Society
Pollution5.73×Health
Self care2.31×Health
Landfill5.73×Home & Garden
Plastic2.52×Home & Garden
Environmentalism3.43×Politics & Society
Recycling3.5×Home & Garden
Sustainable design6.45×Business & Career
Ornamental plant3.3×Home & Garden
Harry Potter1.67×Movies & TV
Social movement3.12×Politics & Society
Dog collar2.7×Pets & Animals
Houseplant3.16×Home & Garden
Wildlife1.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plastic pollution audience
TraitClusterScore
SustainabilityBALANCE3.25
Design AffinityPREMIUM1.99
Sports ActivityPOWER1.66
Healthy LifestyleBALANCE1.56
Early Adopter MentalityPOWER1.54
MindfulnessBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Plastic pollution
CountryShare
United States19.3%
United Kingdom11.2%
Germany6.3%

See Plastic pollution audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Plastic pollution have in United States?

Plastic pollution has an estimated audience of 3,115,465 people in United States, concentrated in California and Florida.

What is the gender split and age of Plastic pollution fans?

69.1% of Plastic pollution fans are female, 30.9% are male, with an average age of 34.0 years.

Which brands do Plastic pollution fans like most?

Plastic pollution fans show strongest brand affinity for Raw material (9.24×), Climate (4×), and Greta Thunberg (7.47×) over the country average.

Where do Plastic pollution fans live in United States?

Plastic pollution fans in United States are most concentrated in California (reach 441,343), Florida (reach 266,775), and Texas (reach 248,990). These three regions account for the largest share of the active audience.

What other brands do Plastic pollution fans also like?

Beyond Plastic pollution itself, the audience over-indexes on Climate (4×), Greta Thunberg (7.47×), Plastic recycling (10.68×), and Sustainable fashion (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plastic pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.