Rascasse Audience Intelligence

Greta Thunberg Audience in United States

A data profile of the people who buy, follow and care about Greta Thunberg in United States — modelled from more than twelve digital signal sources. Greta Thunberg has an estimated audience of 4,915,782 people in United States.

#2among Activist in United States#746among Person in United States#435in Politics & Society

The average Greta Thunberg fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include City Bank, Do it yourself (DIY), Sustainability, with strongest over-indexing on City Bank (5.74× the country average).

Demographically, the Greta Thunberg audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Greta Thunberg fan in United States is more female, around 29.9 years old, with strong Sustainability tendencies and a notable affinity for City Bank.

Category: Politics & Society · Type: Person · Subtype: Activist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greta Thunberg profile in United States.

Audience size
4.9M
in United States
Gender
62.6%♀
37.4% male
Age
29.9
average years
Country rank
#6811
Person in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greta Thunberg fans

62.6% are female, 37.4% are male, average age 29.9.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Greta Thunberg audience in United States
MetricValue
Female62.6%
Male37.4%
Average age29.9
Estimated audience size4,915,782
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Greta Thunberg audience in United States
Age bracketShare%
16-1952%
20-2915%
30-3913%
40-4914%
50+7%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Greta Thunberg audience comes from United States.

Worldwide audience distribution share by country for Greta Thunberg
CountryShare
United States21.3%
United Kingdom8.2%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greta Thunberg audience in United States is strongest.

Fig. 05

Top regions by affinity

Greta Thunberg fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.31×
02Maine~30K1.29×
03Oregon~100K1.28×
04Massachusetts~200K1.26×
05Washington~200K1.25×
06New Hampshire~30K1.24×
07Alaska~20K1.17×
08Washington, District of Columbia~20K1.14×
09Montana~20K1.12×
10New York~400K1.11×
11Connecticut~80K1.10×
12Colorado~100K1.08×
13California~800K1.06×
14Minnesota~100K1.06×
15Illinois~200K1.04×
16New Jersey~200K1.04×
17Pennsylvania~200K1.03×
18Arizona~100K1.02×
19Indiana~100K1.02×
20Utah~60K1.02×
21Rhode Island~20K1.02×
22Idaho~30K1.01×
23North Dakota~10K1.01×
24Ohio~200K1.00×
25Wisconsin~100K1.00×
26Michigan~200K0.99×
27Virginia~200K0.99×
28Kentucky~80K0.98×
29Oklahoma~70K0.97×
30Iowa~60K0.97×
31Missouri~100K0.96×
32North Carolina~200K0.95×
33Tennessee~100K0.95×
34West Virginia~30K0.95×
35Kansas~50K0.93×
36South Dakota~10K0.93×
37Maryland~100K0.92×
38Nebraska~30K0.91×
39Florida~400K0.90×
40New Mexico~30K0.90×
41Texas~500K0.87×
42Nevada~60K0.87×
43Arkansas~50K0.87×
44Georgia~200K0.86×
45South Carolina~90K0.85×
46Hawaii~30K0.85×
47Delaware~20K0.82×
48Louisiana~70K0.79×
49Alabama~70K0.78×
50Mississippi~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Greta Thunberg, United States
0.70×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greta Thunberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greta Thunberg audience
#·InterestCategoryAffinity×
01Plastic pollutionPolitics & Society7.47×
02Plastic recyclingPolitics & Society6.48×
03City BankBusiness & Career5.74×
04Climate changeHome & Garden4.94×
05Phillips 66Business & Career4.73×
06Global warmingPolitics & Society4.29×
07PoliticoPolitics & Society3.73×
08New York PostNews2.50×
09SustainabilityPolitics & Society2.49×
10Drudge ReportSports2.37×
11PhilanthropyArts & Culture2.14×
12InnovationBusiness & Career2.01×
13Organic farmingFood & Beverages1.82×
14Trader Joe'sShopping1.74×
15Do it yourself (DIY)Home & Garden1.72×
16Vintage clothingFashion & Accessoires1.71×
17Real propertyHome & Garden1.70×
18Nordstrom rackFashion & Accessoires1.61×
19ActivismPolitics & Society1.59×
20Local foodFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greta Thunberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greta Thunberg audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.66×
Design AffinityPREMIUM1.68×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greta Thunberg audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Family OrientationCONSERVATISM0.87×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greta Thunberg have in United States?

Greta Thunberg has an estimated audience of 4,915,782 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Greta Thunberg fans?

62.6% of Greta Thunberg fans are female, 37.4% are male, with an average age of 29.9 years.

03

Which brands do Greta Thunberg fans like most?

Greta Thunberg fans show strongest brand affinity for City Bank (5.74×), Do it yourself (DIY) (1.72×), and Sustainability (2.49×) over the country average.

04

Where do Greta Thunberg fans live in United States?

Greta Thunberg fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Greta Thunberg fans also like?

Beyond Greta Thunberg itself, the audience over-indexes on Do it yourself (DIY) (1.72×), Sustainability (2.49×), Climate change (4.94×), and Trader Joe's (1.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Greta Thunberg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Greta Thunberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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