Greta Thunberg Audience in United States

Greta Thunberg logo

Greta Thunberg has an estimated audience of 6,952,252 people in United States. 62.1% are female, 37.9% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Home equity, Collectable, Bank account, Combat sport.

The average Greta Thunberg fan in United States is 30.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Home equity, Collectable, with strongest over-indexing on Keene, New Hampshire (226.37× the country average). Demographically, the Greta Thunberg audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Activist

Demographics of Greta Thunberg fans

Demographic split for Greta Thunberg audience in United States
MetricValue
Female62.1%
Male37.9%
Average age30.6
Estimated audience size6,952,252

Audience persona

The typical Greta Thunberg fan in United States is more female, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Greta Thunberg in United States
RegionReachAffinity
California847,8271.11×
Texas551,8750.92×
Florida448,6670.95×
New York440,0501.13×
Pennsylvania251,0951.07×
Illinois250,3101.08×
Ohio216,0331.01×
North Carolina201,3590.96×
Michigan185,0571.02×
New Jersey184,5261.04×
Georgia183,7370.86×
Washington176,7101.27×
Massachusetts174,3651.27×
Virginia171,2711.01×
Arizona146,1101.03×
Tennessee134,8810.97×
Indiana131,9981.04×
Colorado117,3981.07×
Minnesota110,1391.11×
Maryland110,1150.92×
Missouri109,2790.98×
Wisconsin107,0961.02×
Oregon97,7601.23×
Kentucky89,6701.03×
South Carolina88,6530.85×
Connecticut80,3561.15×
Alabama80,1960.83×
Oklahoma73,7920.96×
Louisiana71,6180.8×
Utah64,0951.03×
Nevada56,8860.85×
Iowa56,5770.99×
Kansas52,7850.96×
Arkansas49,8780.87×
Mississippi39,5170.69×
Idaho34,5940.99×
Nebraska33,0940.95×
New Hampshire32,7661.2×
Maine30,2331.21×
West Virginia29,7260.92×
New Mexico29,2490.84×
Hawaii25,2060.84×
Washington, District of Columbia24,9461.19×
Rhode Island21,5030.97×
Montana20,9911.09×
Alaska17,0501.15×
South Dakota14,7830.92×
Vermont14,1681.16×
North Dakota13,9260.98×
Delaware13,2290.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greta Thunberg audience
BrandAffinityCategory
Keene, New Hampshire226.37×Travel & Leisure
Home equity2.13×Home & Garden
Collectable1.66×Kids & Family
Bank account2.42×Business & Career
Combat sport1.51×Sports
Goop4.88×Internet & Social Media
Elsword14.8×Games
Natural rubber1.79×Cars & Mobility
Governor of Michigan5.99×Politics & Society
Hibachi6.31×Food & Beverages
Vocal harmony3.5×Music & Radio
Fairy godmother5.29×Literature
Cherish (group)7.7×Music & Radio
Google Home4.49×Technology & Electronics
headspace6.47×Health
Wok4.41×Food & Beverages
Grinch2.67×Movies & TV
Staycation1.93×Home & Garden
Grace Slick5.14×Music & Radio
Jesse Plemons1.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greta Thunberg audience
TraitClusterScore
SustainabilityBALANCE2.85
Design AffinityPREMIUM1.76
Early Adopter MentalityPOWER1.39
DIY MentalityTHRILL1.37
Healthy LifestyleBALANCE1.36
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Greta Thunberg
CountryShare
United States22.7%
United Kingdom9.2%
Germany8.8%

See Greta Thunberg audiences in other countries

More Activist audiences in United States

Frequently asked questions

How many fans does Greta Thunberg have in United States?

Greta Thunberg has an estimated audience of 6,952,252 people in United States, concentrated in California and Texas.

What is the gender split and age of Greta Thunberg fans?

62.1% of Greta Thunberg fans are female, 37.9% are male, with an average age of 30.6 years.

Which brands do Greta Thunberg fans like most?

Greta Thunberg fans show strongest brand affinity for Keene, New Hampshire (226.37×), Home equity (2.13×), and Collectable (1.66×) over the country average.

Where do Greta Thunberg fans live in United States?

Greta Thunberg fans in United States are most concentrated in California (reach 847,827), Texas (reach 551,875), and Florida (reach 448,667). These three regions account for the largest share of the active audience.

What other brands do Greta Thunberg fans also like?

Beyond Greta Thunberg itself, the audience over-indexes on Home equity (2.13×), Collectable (1.66×), Bank account (2.42×), and Combat sport (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greta Thunberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.