Rascasse Audience Intelligence

Greta Thunberg Audience in Germany

A data profile of the people who buy, follow and care about Greta Thunberg in Germany — modelled from more than twelve digital signal sources. Greta Thunberg has an estimated audience of 1,868,263 people in Germany.

#2among Activist in Germany#324among Person in Germany#130in Politics & Society

The average Greta Thunberg fan in Germany is 27.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable energy, Tagesschau, Renewable energy, with strongest over-indexing on Sustainable energy (4.69× the country average).

Demographically, the Greta Thunberg audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Greta Thunberg fan in Germany is more female, around 27.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Person · Subtype: Activist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greta Thunberg profile in Germany.

Audience size
1.9M
in Germany
Gender
63.4%♀
36.6% male
Age
27.9
average years
Country rank
#3604
Person in Germany
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greta Thunberg fans

63.4% are female, 36.6% are male, average age 27.9.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Greta Thunberg audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age27.9
Estimated audience size1,868,263
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Greta Thunberg audience in Germany
Age bracketShare%
16-1958%
20-2915%
30-3912%
40-4912%
50+4%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Greta Thunberg audience comes from Germany.

Worldwide audience distribution share by country for Greta Thunberg
CountryShare
United States21.3%
United Kingdom8.2%
Germany8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greta Thunberg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Greta Thunberg fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.15×
02Nordrhein-Westfalen~600K1.09×
03Berlin~100K1.09×
04Hamburg~60K1.08×
05Schleswig-Holstein~90K1.02×
06Bayern~400K1.01×
07Rheinland-Pfalz~100K1.01×
08Sachsen~100K1.01×
09Bremen~20K1.01×
10Baden-Württemberg~300K1.00×
11Hessen~200K0.98×
12Saarland~30K0.97×
13Brandenburg~70K0.92×
14Mecklenburg-Vorpommern~40K0.92×
15Thüringen~60K0.90×
16Sachsen-Anhalt~60K0.85×
Fig. 06

Affinity by region

Affinity by region — Greta Thunberg, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greta Thunberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greta Thunberg audience
#·InterestCategoryAffinity×
01Plastic pollutionPolitics & Society10.51×
02Plastic recyclingPolitics & Society8.76×
03Environmental protectionPolitics & Society8.62×
04Water pollutionPolitics & Society8.39×
05Love ActuallyMovies & TV6.14×
06Sustainable energyHome & Garden4.69×
07Ethical consumerismShopping4.67×
08Renewable energyBusiness & Career4.21×
09Sustainable productsPolitics & Society3.66×
10TelegramInternet & Social Media3.48×
11FundraisingBusiness & Career3.40×
12Fair tradeBusiness & Career3.05×
13HugendubelShopping2.84×
14TagesschauMovies & TV2.78×
15FocusNews2.64×
16Organic farmingFood & Beverages2.42×
17SustainabilityPolitics & Society2.35×
18EnergyHome & Garden1.87×
19Do it yourself (DIY)Home & Garden1.64×
20NatureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greta Thunberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greta Thunberg audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.14×
MindfulnessBALANCE1.64×
Community OrientationOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greta Thunberg audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.98×
Convenience OrientationPREMIUM1.00×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greta Thunberg have in Germany?

Greta Thunberg has an estimated audience of 1,868,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Greta Thunberg fans?

63.4% of Greta Thunberg fans are female, 36.6% are male, with an average age of 27.9 years.

03

Which brands do Greta Thunberg fans like most?

Greta Thunberg fans show strongest brand affinity for Sustainable energy (4.69×), Tagesschau (2.78×), and Renewable energy (4.21×) over the country average.

04

Where do Greta Thunberg fans live in Germany?

Greta Thunberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Greta Thunberg fans also like?

Beyond Greta Thunberg itself, the audience over-indexes on Tagesschau (2.78×), Renewable energy (4.21×), Plastic pollution (10.51×), and Environmental protection (8.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Greta Thunberg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greta Thunberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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