Greta Thunberg Audience in Germany
Greta Thunberg has an estimated audience of 2,682,354 people in Germany. 60.8% are female, 39.2% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable energy, Real property, Renewable energy, Ethical consumerism, Western Union.
The average Greta Thunberg fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable energy, Real property, Renewable energy, with strongest over-indexing on Sustainable energy (4.96× the country average). Demographically, the Greta Thunberg audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Activist
Demographics of Greta Thunberg fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 29.6 |
| Estimated audience size | 2,682,354 |
Audience persona
The typical Greta Thunberg fan in Germany is more female, around 29.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 666,004 | 1.13× |
| Bayern | 443,198 | 1.03× |
| Baden-Württemberg | 378,407 | 1.03× |
| Niedersachsen | 305,179 | 1.17× |
| Hessen | 198,717 | 0.97× |
| Rheinland-Pfalz | 136,241 | 1.01× |
| Sachsen | 135,145 | 1.03× |
| Berlin | 131,885 | 1.1× |
| Schleswig-Holstein | 98,349 | 1.02× |
| Brandenburg | 77,633 | 0.93× |
| Hamburg | 63,328 | 1.04× |
| Thüringen | 59,824 | 0.88× |
| Sachsen-Anhalt | 58,914 | 0.85× |
| Mecklenburg-Vorpommern | 47,712 | 0.93× |
| Saarland | 29,703 | 0.9× |
| Bremen | 22,109 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 4.96× | Home & Garden |
| Real property | 6.13× | Home & Garden |
| Renewable energy | 3.73× | Business & Career |
| Ethical consumerism | 5.35× | Shopping |
| Western Union | 4.44× | Business & Career |
| Plastic pollution | 9.79× | Politics & Society |
| Ariana Grande | 5.24× | Music & Radio |
| Pets | 1.73× | Pets & Animals |
| Do it yourself (DIY) | 1.99× | Home & Garden |
| Harry Potter | 1.54× | Movies & TV |
| Drop shipping | 2.7× | Shopping |
| Spiegel Online | 1.81× | News |
| Payback | 3.49× | Shopping |
| Tagesschau | 1.54× | Movies & TV |
| Automobiles | 1.61× | Cars & Mobility |
| Natural foods | 3.38× | Food & Beverages |
| Sustainability | 2.26× | Politics & Society |
| Climate change | 6× | Home & Garden |
| Love Actually | 5.17× | Movies & TV |
| Zero waste | 3.77× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.51 |
| LGBTQ+ Identity | OPEN | 2.24 |
| Pet Ownership | JOY | 1.51 |
| Mindfulness | BALANCE | 1.45 |
| Indulgence | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 9.2% |
| Germany | 8.8% |
See Greta Thunberg audiences in other countries
More Activist audiences in Germany
- Jeffrey Dahmer (2,431,079)
- Luisa Neubauer (1,508,179)
- Amal Clooney (778,295)
- Stefan Homburg (464,891)
- Martin Sellner (378,001)
Frequently asked questions
How many fans does Greta Thunberg have in Germany?
Greta Thunberg has an estimated audience of 2,682,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Greta Thunberg fans?
60.8% of Greta Thunberg fans are female, 39.2% are male, with an average age of 29.6 years.
Which brands do Greta Thunberg fans like most?
Greta Thunberg fans show strongest brand affinity for Sustainable energy (4.96×), Real property (6.13×), and Renewable energy (3.73×) over the country average.
Where do Greta Thunberg fans live in Germany?
Greta Thunberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 666,004), Bayern (reach 443,198), and Baden-Württemberg (reach 378,407). These three regions account for the largest share of the active audience.
What other brands do Greta Thunberg fans also like?
Beyond Greta Thunberg itself, the audience over-indexes on Real property (6.13×), Renewable energy (3.73×), Ethical consumerism (5.35×), and Western Union (4.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Greta Thunberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.