Greta Thunberg Audience in Germany
Greta Thunberg has an estimated audience of 2,682,354 people in Germany. 60.8% are female, 39.2% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Roaming, Moroccan riad, Faun (band).
The average Greta Thunberg fan in Germany is 29.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Roaming, with strongest over-indexing on Progressive rock (1.73× the country average). Demographically, the Greta Thunberg audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Activist
Demographics of Greta Thunberg fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 29.6 |
| Estimated audience size | 2,682,354 |
Audience persona
The typical Greta Thunberg fan in Germany is more female, around 29.6 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 666,004 | 1.13× |
| Bayern | 443,198 | 1.03× |
| Baden-Württemberg | 378,407 | 1.03× |
| Niedersachsen | 305,179 | 1.17× |
| Hessen | 198,717 | 0.97× |
| Rheinland-Pfalz | 136,241 | 1.01× |
| Sachsen | 135,145 | 1.03× |
| Berlin | 131,885 | 1.1× |
| Schleswig-Holstein | 98,349 | 1.02× |
| Brandenburg | 77,633 | 0.93× |
| Hamburg | 63,328 | 1.04× |
| Thüringen | 59,824 | 0.88× |
| Sachsen-Anhalt | 58,914 | 0.85× |
| Mecklenburg-Vorpommern | 47,712 | 0.93× |
| Saarland | 29,703 | 0.9× |
| Bremen | 22,109 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.73× | Music & Radio |
| Stradivarius | 1.59× | Shopping |
| Roaming | 2.94× | Technology & Electronics |
| Moroccan riad | 4.29× | Politics & Society |
| Faun (band) | 3.14× | Music & Radio |
| Catania | 6× | Travel & Leisure |
| Durban University of Technology | 3.02× | Business & Career |
| Hypertext | 1.76× | Technology & Electronics |
| Gründerzeit | 2.92× | Politics & Society |
| Samanyolu Haber | 2.43× | Movies & TV |
| Cachorro | 1.77× | Pets & Animals |
| Fatteh | 5.16× | Food & Beverages |
| Volvo V60 | 2.02× | Cars & Mobility |
| Paul Dano | 1.99× | Movies & TV |
| Microsoft Exchange Server | 5.24× | Technology & Electronics |
| Bugatti Chiron | 2.24× | Cars & Mobility |
| Figure painting (hobby) | 1.63× | Arts & Culture |
| Wolverine (comics) | 2.17× | Literature |
| Glashütte | 1.67× | Travel & Leisure |
| Whist | 2.02× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.51 |
| LGBTQ+ Identity | OPEN | 2.24 |
| Pet Ownership | JOY | 1.51 |
| Mindfulness | BALANCE | 1.45 |
| Indulgence | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 9.2% |
| Germany | 8.8% |
See Greta Thunberg audiences in other countries
More Activist audiences in Germany
- Jeffrey Dahmer (2,431,079)
- Luisa Neubauer (1,508,179)
- Amal Clooney (778,295)
- Stefan Homburg (464,891)
- Martin Sellner (378,001)
Frequently asked questions
How many fans does Greta Thunberg have in Germany?
Greta Thunberg has an estimated audience of 2,682,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Greta Thunberg fans?
60.8% of Greta Thunberg fans are female, 39.2% are male, with an average age of 29.6 years.
Which brands do Greta Thunberg fans like most?
Greta Thunberg fans show strongest brand affinity for Progressive rock (1.73×), Stradivarius (1.59×), and Roaming (2.94×) over the country average.
Where do Greta Thunberg fans live in Germany?
Greta Thunberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 666,004), Bayern (reach 443,198), and Baden-Württemberg (reach 378,407). These three regions account for the largest share of the active audience.
What other brands do Greta Thunberg fans also like?
Beyond Greta Thunberg itself, the audience over-indexes on Stradivarius (1.59×), Roaming (2.94×), Moroccan riad (4.29×), and Faun (band) (3.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Greta Thunberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.