A data profile of the people who buy, follow and care about Luisa Neubauer in Germany — modelled from more than twelve digital signal sources. Luisa Neubauer has an estimated audience of 1,462,772 people in Germany.
The average Luisa Neubauer fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Markus Lanz, Tagesschau, Junge Freiheit, with strongest over-indexing on Markus Lanz (113.21× the country average).
Demographically, the Luisa Neubauer audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Luisa Neubauer fan in Germany is balanced, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.
The key figures that characterise the Luisa Neubauer profile in Germany.
51.9% are female, 48.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 39.6 |
| Estimated audience size | 1,462,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Luisa Neubauer audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.3% |
| Austria | 3.1% |
| Switzerland | 2.6% |
Where the Luisa Neubauer audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~50K | 1.37× | |
| 02 | Berlin | ~90K | 1.32× | |
| 03 | Brandenburg | ~60K | 1.23× | |
| 04 | Niedersachsen | ~200K | 1.08× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.03× | |
| 06 | Schleswig-Holstein | ~50K | 1.03× | |
| 07 | Sachsen | ~70K | 1.00× | |
| 08 | Bremen | ~10K | 1.00× | |
| 09 | Bayern | ~200K | 0.96× | |
| 10 | Baden-Württemberg | ~200K | 0.96× | |
| 11 | Hessen | ~100K | 0.95× | |
| 12 | Rheinland-Pfalz | ~70K | 0.88× | |
| 13 | Thüringen | ~30K | 0.85× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.83× | |
| 15 | Sachsen-Anhalt | ~30K | 0.78× | |
| 16 | Saarland | ~10K | 0.76× |
The strongest cross-interests of the Luisa Neubauer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Markus Lanz | Movies & TV | 113.21× | ||
| 02 | Love Actually | Movies & TV | 4.53× | ||
| 03 | Junge Freiheit | News | 4.36× | ||
| 04 | Robert Redford | Movies & TV | 4.19× | ||
| 05 | New Year's Eve | Home & Garden | 3.91× | ||
| 06 | Michael Patrick Kelly | Music & Radio | 3.72× | ||
| 07 | Dua Lipa | Music & Radio | 3.42× | ||
| 08 | Tipico | Games | 2.93× | ||
| 09 | Reinhard Mey | Music & Radio | 2.88× | ||
| 10 | Der Tagesspiegel | News | 2.81× | ||
| 11 | Fundraising | Business & Career | 2.65× | ||
| 12 | Roland Kaiser | Music & Radio | 2.57× | ||
| 13 | Telegram | Internet & Social Media | 2.48× | ||
| 14 | Tagesschau | Movies & TV | 2.34× | ||
| 15 | Müller (company) | Food & Beverages | 1.62× | ||
| 16 | Germany | Travel & Leisure | 1.54× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 18 | Commerzbank | Business & Career | 1.52× | ||
| 19 | ZDF | Movies & TV | 1.52× | ||
| 20 | Postbank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Mindfulness | BALANCE | 1.38× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.88× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| DIY Mentality | THRILL | 0.95× |
Luisa Neubauer has an estimated audience of 1,462,772 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
51.9% of Luisa Neubauer fans are female, 48.1% are male, with an average age of 39.6 years.
Luisa Neubauer fans show strongest brand affinity for Markus Lanz (113.21×), Tagesschau (2.34×), and Junge Freiheit (4.36×) over the country average.
Luisa Neubauer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Luisa Neubauer itself, the audience over-indexes on Tagesschau (2.34×), Junge Freiheit (4.36×), Robert Redford (4.19×), and Germany (1.54×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Luisa Neubauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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