Columbia Business School Audience in United States

Columbia Business School logo

Columbia Business School has an estimated audience of 514,203 people in United States. 49.5% are female, 50.5% are male, average age 39.6. Top regions: New York, California, New Jersey. Top brand affinities: HEC Paris, London Business School, Esri, DocuSign, McKinsey & Company.

The average Columbia Business School fan in United States is 39.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include HEC Paris, London Business School, Esri, with strongest over-indexing on HEC Paris (240.37× the country average). Demographically, the Columbia Business School audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Columbia Business School fans

Demographic split for Columbia Business School audience in United States
MetricValue
Female49.5%
Male50.5%
Average age39.6
Estimated audience size514,203

Audience persona

The typical Columbia Business School fan in United States is balanced, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for HEC Paris.

Top regions in United States

Top regions ranked by reach for Columbia Business School in United States
RegionReachAffinity
New York301,34910.49×
California70,9151.25×
New Jersey48,1913.69×
Texas32,3890.73×
Massachusetts29,7612.94×
Florida26,4730.76×
Illinois21,1091.23×
Pennsylvania17,2311×
Virginia16,2831.3×
Georgia14,3740.91×
Connecticut12,9442.51×
North Carolina11,7740.76×
Washington9,3760.91×
Maryland9,1311.03×
Michigan8,3690.62×
Ohio7,4330.47×
Washington, District of Columbia6,8344.42×
Colorado6,0280.74×
Tennessee4,7930.46×
Indiana4,7920.51×
Missouri4,6030.56×
Arizona4,4040.42×
South Carolina3,9990.52×
Minnesota3,6710.5×
Wisconsin3,1440.41×
Oregon2,8640.49×
Utah2,3510.51×
Alabama2,1980.31×
Louisiana2,1800.33×
Nevada2,1250.43×
Kentucky2,0090.31×
Rhode Island1,8451.13×
Arkansas1,6790.4×
New Hampshire1,6330.81×
Oklahoma1,5980.28×
Kansas1,5190.37×
Hawaii1,4880.67×
Iowa1,2200.29×
Nebraska1,1570.45×
Mississippi1,1240.27×
Maine1,0060.55×
Delaware9010.64×
New Mexico7450.29×
West Virginia7170.3×
Idaho6620.26×
Vermont6270.69×
Alaska5050.46×
Wyoming4430.58×
Montana4400.31×
South Dakota4350.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbia Business School audience
BrandAffinityCategory
HEC Paris240.37×Business & Career
London Business School189.03×Business & Career
Esri155.61×Technology & Electronics
DocuSign31.53×Technology & Electronics
McKinsey & Company58.19×Business & Career
Augmented reality24.57×Technology & Electronics
Indeed.com7.76×Business & Career
Trello38.25×Internet & Social Media
TeamViewer54.29×Technology & Electronics
Harvard Business School26.74×Business & Career
Fiverr23.68×Business & Career
Business school16.9×Business & Career
Asurion36.23×Business & Career
StubHub12.85×Travel & Leisure
Google Drive5.78×Technology & Electronics
Kia Sportage26.79×Cars & Mobility
Vistaprint16.41×Business & Career
Glassdoor18.95×Business & Career
Stanford University21.14×Business & Career
Brown University36.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbia Business School audience
TraitClusterScore
Early Adopter MentalityPOWER4.18
Career OrientationPOWER3.91
LGBTQ+ IdentityOPEN3.66
Luxury OrientationPREMIUM3.03
Quality AwarenessPREMIUM2.7
Design AffinityPREMIUM2.15

Worldwide distribution

Worldwide audience distribution share by country for Columbia Business School
CountryShare
United States25.4%
India9.9%
Japan9.5%

See Columbia Business School audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Columbia Business School have in United States?

Columbia Business School has an estimated audience of 514,203 people in United States, concentrated in New York and California.

What is the gender split and age of Columbia Business School fans?

49.5% of Columbia Business School fans are female, 50.5% are male, with an average age of 39.6 years.

Which brands do Columbia Business School fans like most?

Columbia Business School fans show strongest brand affinity for HEC Paris (240.37×), London Business School (189.03×), and Esri (155.61×) over the country average.

Where do Columbia Business School fans live in United States?

Columbia Business School fans in United States are most concentrated in New York (reach 301,349), California (reach 70,915), and New Jersey (reach 48,191). These three regions account for the largest share of the active audience.

What other brands do Columbia Business School fans also like?

Beyond Columbia Business School itself, the audience over-indexes on London Business School (189.03×), Esri (155.61×), DocuSign (31.53×), and McKinsey & Company (58.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.