Rascasse Audience Intelligence

Columbia Business School Audience in United States

A data profile of the people who buy, follow and care about Columbia Business School in United States — modelled from more than twelve digital signal sources. Columbia Business School has an estimated audience of 514,203 people in United States.

#261among University in United States#3763among POI in United States#2235in Business & Career

The average Columbia Business School fan in United States is 39.6 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include HEC Paris, London Business School, Esri, with strongest over-indexing on HEC Paris (233.3× the country average).

Demographically, the Columbia Business School audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbia Business School fan in United States is balanced, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for HEC Paris.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbia Business School profile in United States.

Audience size
514K
in United States
Gender
49.5%♀
50.5% male
Age
39.6
average years
Country rank
#36063
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbia Business School fans

49.5% are female, 50.5% are male, average age 39.6.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Columbia Business School audience in United States
MetricValue
Female49.5%
Male50.5%
Average age39.6
Estimated audience size514,203
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Columbia Business School audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3921%
40-4925%
50+18%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Columbia Business School audience comes from United States.

Worldwide audience distribution share by country for Columbia Business School
CountryShare
United States25.4%
India9.9%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbia Business School audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbia Business School fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K13.70×
02New Jersey~50K4.03×
03Washington, District of Columbia~6K3.61×
04Massachusetts~30K2.58×
05Connecticut~10K2.35×
06Virginia~20K1.21×
07California~60K1.08×
08Illinois~20K1.06×
09Rhode Island~2K1.04×
10Maryland~9K1.00×
11Pennsylvania~20K0.92×
12Vermont<1K0.92×
13New Hampshire~2K0.90×
14Alaska<1K0.90×
15North Dakota<1K0.89×
16South Dakota~1K0.88×
17Montana~1K0.86×
18Delaware~1K0.86×
19Hawaii~2K0.84×
20Georgia~10K0.83×
21Washington~9K0.83×
22Maine~2K0.83×
23West Virginia~2K0.82×
24Idaho~2K0.80×
25Mississippi~3K0.79×
26New Mexico~2K0.79×
27Nebraska~2K0.77×
28North Carolina~10K0.74×
29Arkansas~3K0.74×
30Colorado~6K0.73×
31Kansas~3K0.72×
32Iowa~3K0.71×
33Oklahoma~4K0.70×
34Florida~20K0.69×
35Utah~3K0.69×
36Texas~30K0.67×
37Louisiana~4K0.66×
38Kentucky~4K0.66×
39Nevada~3K0.66×
40South Carolina~5K0.65×
41Oregon~4K0.65×
42Missouri~5K0.64×
43Alabama~5K0.64×
44Michigan~8K0.63×
45Indiana~6K0.62×
46Minnesota~5K0.62×
47Tennessee~6K0.60×
48Wisconsin~5K0.60×
49Arizona~6K0.56×
50Ohio~9K0.54×
Fig. 06

Affinity by region

Affinity by region — Columbia Business School, United States
0.54×1.00×13.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbia Business School audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbia Business School audience
#·InterestCategoryAffinity×
01HEC ParisBusiness & Career233.30×
02London Business SchoolBusiness & Career186.63×
03EsriTechnology & Electronics125.72×
04AsurionBusiness & Career44.68×
05McKinsey & CompanyBusiness & Career43.39×
06AngelListBusiness & Career41.96×
07Brown UniversityBusiness & Career38.75×
08ZendeskInternet & Social Media35.48×
09Harvard Business SchoolBusiness & Career24.55×
10Paperless PostShopping24.47×
11Yale UniversityBusiness & Career24.15×
12Massive open online courseBusiness & Career22.25×
13Augmented realityTechnology & Electronics21.69×
14T. Rowe PriceBusiness & Career21.28×
15Duke UniversityBusiness & Career18.97×
16Business schoolBusiness & Career14.44×
17Master of Business AdministrationBusiness & Career12.06×
18InnovationBusiness & Career8.91×
19Google DriveTechnology & Electronics5.76×
20The UPS StoreShopping5.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbia Business School audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbia Business School audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.87×
Early Adopter MentalityPOWER3.16×
Luxury OrientationPREMIUM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbia Business School audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
TraditionCONSERVATISM0.78×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbia Business School have in United States?

Columbia Business School has an estimated audience of 514,203 people in United States, concentrated in New York and California.

02

What is the gender split and age of Columbia Business School fans?

49.5% of Columbia Business School fans are female, 50.5% are male, with an average age of 39.6 years.

03

Which brands do Columbia Business School fans like most?

Columbia Business School fans show strongest brand affinity for HEC Paris (233.3×), London Business School (186.63×), and Esri (125.72×) over the country average.

04

Where do Columbia Business School fans live in United States?

Columbia Business School fans in United States are most concentrated in New York (reach ~400K), California (reach ~60K), and New Jersey (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Columbia Business School fans also like?

Beyond Columbia Business School itself, the audience over-indexes on London Business School (186.63×), Esri (125.72×), Asurion (44.68×), and Augmented reality (21.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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