Rascasse Audience Intelligence

London Business School Audience in United States

A data profile of the people who buy, follow and care about London Business School in United States — modelled from more than twelve digital signal sources. London Business School has an estimated audience of 407,901 people in United States.

#338among University in United States#4543among POI in United States#2532in Business & Career

The average London Business School fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Imperial College Business School, ESADE Business School, Cambridge Judge Business School, with strongest over-indexing on Imperial College Business School (930.3× the country average).

Demographically, the London Business School audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical London Business School fan in United States is more female, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Imperial College Business School.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the London Business School profile in United States.

Audience size
408K
in United States
Gender
58.8%♀
41.2% male
Age
34.6
average years
Country rank
#41165
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of London Business School fans

58.8% are female, 41.2% are male, average age 34.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for London Business School audience in United States
MetricValue
Female58.8%
Male41.2%
Average age34.6
Estimated audience size407,901
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the London Business School audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3916%
40-4920%
50+11%
Fig. 04

Worldwide distribution

12.0%

of the worldwide London Business School audience comes from United States.

Worldwide audience distribution share by country for London Business School
CountryShare
United States12.0%
Germany10.0%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the London Business School audience in United States is strongest.

Fig. 05

Top regions by affinity

London Business School fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K4.90×
02New York~60K2.74×
03Massachusetts~20K2.74×
04New Jersey~20K1.69×
05Illinois~20K1.55×
06Connecticut~6K1.54×
07Virginia~10K1.51×
08California~70K1.50×
09Washington~9K1.10×
10Maryland~8K1.07×
11Alaska<1K1.03×
12Texas~40K1.02×
13Pennsylvania~10K1.01×
14Rhode Island~1K1.00×
15Vermont<1K1.00×
16Florida~30K0.99×
17Colorado~6K0.99×
18New Hampshire~2K0.99×
19North Dakota<1K0.97×
20Oregon~4K0.96×
21South Dakota<1K0.96×
22Georgia~10K0.95×
23North Carolina~10K0.95×
24Hawaii~2K0.95×
25Montana~1K0.95×
26West Virginia~2K0.94×
27Delaware~1K0.94×
28Maine~1K0.93×
29Utah~3K0.92×
30Idaho~2K0.89×
31Mississippi~3K0.87×
32New Mexico~2K0.87×
33Nebraska~2K0.87×
34Indiana~6K0.86×
35Arkansas~3K0.85×
36Kansas~3K0.84×
37Wisconsin~5K0.83×
38Minnesota~5K0.83×
39Iowa~3K0.83×
40Oklahoma~4K0.81×
41Nevada~3K0.81×
42Louisiana~4K0.80×
43Michigan~8K0.79×
44Kentucky~4K0.79×
45Missouri~5K0.78×
46South Carolina~5K0.77×
47Alabama~4K0.77×
48Arizona~6K0.76×
49Tennessee~6K0.76×
50Ohio~9K0.68×
Fig. 06

Affinity by region

Affinity by region — London Business School, United States
0.68×1.00×4.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London Business School audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London Business School audience
#·InterestCategoryAffinity×
01Edinburgh Business SchoolBusiness & Career1104.78×
02ESADE Business SchoolBusiness & Career1013.30×
03Imperial College Business SchoolBusiness & Career930.30×
04Tuck School of BusinessBusiness & Career920.40×
05Samuel Curtis Johnson Graduate School of ManagementBusiness & Career906.40×
06Tepper School of BusinessBusiness & Career748.03×
07IE Business SchoolBusiness & Career732.69×
08McCombs School of BusinessBusiness & Career691.68×
09Cambridge Judge Business SchoolBusiness & Career684.99×
10IESE Business SchoolBusiness & Career679.23×
11Kelley School of BusinessBusiness & Career501.99×
12USC Marshall School of BusinessBusiness & Career445.77×
13HEC ParisBusiness & Career401.07×
14London School of Business and FinanceBusiness & Career377.17×
15Mobile World CongressTechnology & Electronics291.43×
16New York University Stern School of BusinessBusiness & Career241.77×
17Yale School of ManagementBusiness & Career240.18×
18Columbia Business SchoolBusiness & Career186.63×
19Wharton School of the University of PennsylvaniaBusiness & Career149.56×
20Stanford Graduate School of BusinessBusiness & Career125.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London Business School audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by London Business School audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.41×
SustainabilityBALANCE2.03×
Quality AwarenessPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by London Business School audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
DIY MentalityTHRILL0.96×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does London Business School have in United States?

London Business School has an estimated audience of 407,901 people in United States, concentrated in California and New York.

02

What is the gender split and age of London Business School fans?

58.8% of London Business School fans are female, 41.2% are male, with an average age of 34.6 years.

03

Which brands do London Business School fans like most?

London Business School fans show strongest brand affinity for Imperial College Business School (930.3×), ESADE Business School (1013.3×), and Cambridge Judge Business School (684.99×) over the country average.

04

Where do London Business School fans live in United States?

London Business School fans in United States are most concentrated in California (reach ~70K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do London Business School fans also like?

Beyond London Business School itself, the audience over-indexes on ESADE Business School (1013.3×), Cambridge Judge Business School (684.99×), IESE Business School (679.23×), and Tuck School of Business (920.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See London Business School audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for London Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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