London Business School Audience in United States

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London Business School has an estimated audience of 407,901 people in United States. 58.8% are female, 41.2% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Imperial College Business School, ESADE Business School, Cambridge Judge Business School, IESE Business School, Tuck School of Business.

The average London Business School fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Imperial College Business School, ESADE Business School, Cambridge Judge Business School, with strongest over-indexing on Imperial College Business School (930.3× the country average). Demographically, the London Business School audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of London Business School fans

Demographic split for London Business School audience in United States
MetricValue
Female58.8%
Male41.2%
Average age34.6
Estimated audience size407,901

Audience persona

The typical London Business School fan in United States is more female, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Imperial College Business School.

Top regions in United States

Top regions ranked by reach for London Business School in United States
RegionReachAffinity
California69,9441.56×
New York68,4653×
Texas38,8051.11×
Florida26,9670.98×
Massachusetts24,7373.08×
Illinois21,4951.58×
New Jersey19,4701.88×
Virginia17,0621.72×
Pennsylvania13,6370.99×
Georgia12,0500.96×
North Carolina11,1910.91×
Washington9,6801.18×
Michigan8,4850.8×
Maryland7,8931.13×
Washington, District of Columbia7,5626.17×
Ohio7,2710.58×
Colorado6,6041.03×
Connecticut6,1731.51×
Arizona5,3430.64×
Indiana5,2780.71×
Tennessee4,8570.59×
Minnesota4,0070.69×
Missouri3,9890.61×
Oregon3,6860.79×
South Carolina3,3030.54×
Wisconsin3,0100.49×
Utah2,7890.76×
Louisiana2,4760.47×
Kentucky2,1640.42×
Alabama2,0950.37×
Nevada2,0620.52×
Oklahoma1,6860.37×
Kansas1,6730.52×
New Hampshire1,6071×
Hawaii1,5360.88×
Rhode Island1,2750.98×
Arkansas1,2740.38×
Mississippi1,1810.35×
Iowa1,1610.35×
Maine1,0520.72×
Idaho9650.47×
West Virginia8360.44×
Alaska8340.96×
Delaware7940.71×
Montana7880.7×
Wyoming7331.21×
Nebraska7310.36×
New Mexico7270.36×
South Dakota7180.76×
North Dakota6990.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for London Business School audience
BrandAffinityCategory
Imperial College Business School930.3×Business & Career
ESADE Business School1013.3×Business & Career
Cambridge Judge Business School684.99×Business & Career
IESE Business School679.23×Business & Career
Tuck School of Business920.4×Business & Career
Edinburgh Business School1104.78×Business & Career
Samuel Curtis Johnson Graduate School of Management906.4×Business & Career
Tepper School of Business748.03×Business & Career
McCombs School of Business691.68×Business & Career
IE Business School732.69×Business & Career
HEC Paris401.07×Business & Career
London School of Business and Finance377.17×Business & Career
Kelley School of Business501.99×Business & Career
USC Marshall School of Business445.77×Business & Career
Mobile World Congress291.43×Technology & Electronics
Yale School of Management240.18×Business & Career
Columbia Business School186.63×Business & Career
New York University Stern School of Business241.77×Business & Career
Wharton School of the University of Pennsylvania149.56×Business & Career
Stanford Graduate School of Business125.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by London Business School audience
TraitClusterScore
Career OrientationPOWER2.09
Early Adopter MentalityPOWER2.06
Quality AwarenessPREMIUM1.6
Luxury OrientationPREMIUM1.56
TraditionCONSERVATISM1.49
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for London Business School
CountryShare
United States12.1%
Germany10.1%
Japan9.3%

See London Business School audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does London Business School have in United States?

London Business School has an estimated audience of 407,901 people in United States, concentrated in California and New York.

What is the gender split and age of London Business School fans?

58.8% of London Business School fans are female, 41.2% are male, with an average age of 34.6 years.

Which brands do London Business School fans like most?

London Business School fans show strongest brand affinity for Imperial College Business School (930.3×), ESADE Business School (1013.3×), and Cambridge Judge Business School (684.99×) over the country average.

Where do London Business School fans live in United States?

London Business School fans in United States are most concentrated in California (reach 69,944), New York (reach 68,465), and Texas (reach 38,805). These three regions account for the largest share of the active audience.

What other brands do London Business School fans also like?

Beyond London Business School itself, the audience over-indexes on ESADE Business School (1013.3×), Cambridge Judge Business School (684.99×), IESE Business School (679.23×), and Tuck School of Business (920.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for London Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.