Wharton School of the University of Pennsylvania Audience in United States
Wharton School of the University of Pennsylvania has an estimated audience of 684,062 people in United States. 53.4% are female, 46.6% are male, average age 38.8. Top brand affinities: HEC Paris, London Business School, Toastmaster, Kia Sportage, Harvard Business School.
Top brand affinities include HEC Paris, London Business School, Toastmaster, with strongest over-indexing on HEC Paris (162.39× the country average). Demographically, the Wharton School of the University of Pennsylvania audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Wharton School of the University of Pennsylvania fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.8 |
| Estimated audience size | 684,062 |
Audience persona
The typical Wharton School of the University of Pennsylvania fan in United States is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for HEC Paris.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HEC Paris | 162.39× | Business & Career |
| London Business School | 134.12× | Business & Career |
| Toastmaster | 117.59× | Politics & Society |
| Kia Sportage | 28.5× | Cars & Mobility |
| Harvard Business School | 16.93× | Business & Career |
| Ivy League | 16.16× | Business & Career |
| Columbia University | 11.98× | Business & Career |
| Honda HR-V | 19× | Cars & Mobility |
| Sex and the City | 4.71× | Movies & TV |
| University of Pennsylvania | 13.18× | Business & Career |
| Peter Thiel | 8.41× | Business & Career |
| Cornell University | 12.63× | Business & Career |
| Business intelligence | 11.41× | Business & Career |
| Livemusic | 3.33× | Music & Radio |
| Pre-school playgroup | 20.68× | Kids & Family |
| Princeton University | 12.64× | Business & Career |
| Biohacking | 9.57× | Technology & Electronics |
| Houston Astros | 4.71× | Sports |
| Master of Business Administration | 3.93× | Business & Career |
| Yale University | 11.81× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.64 |
| Quality Awareness | PREMIUM | 1.61 |
| Mindfulness | BALANCE | 1.6 |
| Luxury Orientation | PREMIUM | 1.58 |
| Travelling | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.3% |
| United States | 26.2% |
| India | 4.7% |
See Wharton School of the University of Pennsylvania audiences in other countries
- Wharton School of the University of Pennsylvania — Germany
- Wharton School of the University of Pennsylvania — United Kingdom
- Wharton School of the University of Pennsylvania — France
- Wharton School of the University of Pennsylvania — Italy
- Wharton School of the University of Pennsylvania — Spain
- Wharton School of the University of Pennsylvania — Brazil
- Wharton School of the University of Pennsylvania — Japan
- Wharton School of the University of Pennsylvania — South Korea
- Wharton School of the University of Pennsylvania — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wharton School of the University of Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.