Rascasse Audience Intelligence

Wharton School of the University of Pennsylvania Audience in United States

A data profile of the people who buy, follow and care about Wharton School of the University of Pennsylvania in United States — modelled from more than twelve digital signal sources. Wharton School of the University of Pennsylvania has an estimated audience of 684,062 people in United States.

#195among University in United States#2960among POI in United States#1904in Business & Career

Wharton School of the University of Pennsylvania has an estimated audience of 684,062 people in United States. 53.4% are female, 46.6% are male, average age 38.8. Top brand affinities: HEC Paris, London Business School, Toastmaster, Ivy League, University of Pennsylvania.

Top brand affinities include HEC Paris, London Business School, Toastmaster, with strongest over-indexing on HEC Paris (192.57× the country average).

Demographically, the Wharton School of the University of Pennsylvania audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Patriotism.

The typical Wharton School of the University of Pennsylvania fan in United States is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for HEC Paris.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wharton School of the University of Pennsylvania profile in United States.

Audience size
684K
in United States
Gender
53.4%♀
46.6% male
Age
38.8
average years
Country rank
#30332
POI in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wharton School of the University of Pennsylvania fans

53.4% are female, 46.6% are male, average age 38.8.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Wharton School of the University of Pennsylvania audience in United States
MetricValue
Female53.4%
Male46.6%
Average age38.8
Estimated audience size684,062
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Wharton School of the University of Pennsylvania audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3920%
40-4924%
50+17%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Wharton School of the University of Pennsylvania audience comes from United States.

Worldwide audience distribution share by country for Wharton School of the University of Pennsylvania
CountryShare
Japan34.3%
United States26.2%
India4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wharton School of the University of Pennsylvania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wharton School of the University of Pennsylvania audience
#·InterestCategoryAffinity×
01HEC ParisBusiness & Career192.57×
02London Business SchoolBusiness & Career149.56×
03ToastmasterPolitics & Society84.25×
04University of PennsylvaniaBusiness & Career20.05×
05Ivy LeagueBusiness & Career18.65×
06Harvard Business SchoolBusiness & Career17.00×
07Yale UniversityBusiness & Career13.19×
08University of CambridgeBusiness & Career12.94×
09New York UniversityBusiness & Career12.78×
10EdXKids & Family9.32×
11Duke UniversityBusiness & Career9.08×
12Stanford UniversityBusiness & Career8.73×
13Peter ThielBusiness & Career8.58×
14BiohackingTechnology & Electronics8.57×
15Columbia UniversityBusiness & Career8.35×
16Master of Business AdministrationBusiness & Career5.45×
17Paleolithic dietHealth4.11×
18Sex and the CityMovies & TV4.08×
19InnovationBusiness & Career3.99×
20Trader Joe'sShopping2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wharton School of the University of Pennsylvania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wharton School of the University of Pennsylvania audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.56×
PatriotismCONSERVATISM1.81×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wharton School of the University of Pennsylvania audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Wharton School of the University of Pennsylvania audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wharton School of the University of Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →